Make your new hot pot restaurant fire

A few days ago, a friend came to the author and talked about his idea of opening a hot pot restaurant, asking him to give him some advice. The author has been engaged in the catering industry in Chengdu for more than 11 years, witnessed the rise and fall of many catering enterprises, and learned more about the insider operation of the industry. Therefore, many friends who are eager to open a shop have asked me for advice on opening a shop, recommending chefs and even overall planning. In their minds, although the catering industry is a little harder, it is relatively easy to make money. However, according to the author's observation for many years, it is even more difficult for the catering industry to make a good brand, and only the operators themselves know the ups and downs.

Not long ago, the author and a well-known national brand hotpot restaurant in Chengdu-Taste? A person in charge of the Jianghu talked about the reason why he successfully opened a shop, so I put the taste? Some secrets of opening a shop in Jianghu were explained to my friends in combination with my own accumulated experience. At the same time, I also sorted out these things and dedicated them to friends who are preparing to open a hot pot restaurant. I hope it will help you.

Chengdu is a gourmet city. Sichuan cuisine and hot pot have long been well-known in the world, and a large number of catering elites have been created here, as well as a large number of brand restaurants. What's the taste? Jianghu is one of them. From 2111 to now, they started with 51,111 yuan, from a street shop with less than 11 employees, less than 11 dining tables and an area of less than 111 square meters, to a scale of 51 million capital, 42 stores across the country and more than 5,111 employees. There are 7 hot pots with nearly 1,111 sets in Chengdu headquarters, becoming the same large-scale group catering enterprise. Each of their stores is very successful, and their successful experience is worth learning from.

psychological preparation before opening a shop

what's the smell? Jianghu believes that many people who want to open a shop only see the benefits of the catering industry: good cash flow and ideal returns, while ignoring the hard side of this industry. To sum up, he said, before catering, we should be prepared for long-term hardship, get out of a "relationship misunderstanding" and beware of two "time bombs."

Catering is a very hard industry, and you must be prepared for long-term hardship before entering the business. He cited an example: In 2114, after the opening of Taiyuan Store in Jianghu, Shanxi Province, a young man must propose a glass of wine to Mr. Liu when entertaining the staff sent from Chengdu to support him. He said that he had been in Jianghu for three years, and that day he felt that Mr. Liu was much older than three years ago-the hard work of cooking was evident.

there are no trivial matters in catering. If the trivial matters are not handled well, they will become great things over time. For example, the "time bomb" hanging over the catering industry at two moments must be guarded against: fire safety and food hygiene. The fire control work must not be sloppy, and the kitchen must be careful when using fire, electricity and oil. Once an accident occurs, it will not only suffer economic losses, but also bear criminal responsibility; If we don't pay attention to hygiene, it will lead to mass incidents in food safety, and enterprises will also be devastated.

In addition, some investors open their stores with the ideas of "I have a good relationship and many friends" and "how much my friends and I will eat out in a year", which leads to misunderstanding. The catering industry is a real market-making industry, and the relationship can only be icing on the cake, not a gift in the snow. For example, when the Miao village bamboo-tube chicken was opened with 11 tables, they could still spread cigarettes table by table. After they reached the scale, they could only rely on management and marketing, and try to make full use of effective business hours at noon and 4 or 5 hours at night to raise the attendance rate and turnover rate within a limited business area.

preparation of funds for opening a store

The competition in the hot pot industry is becoming more and more fierce, and the scale of a single store is getting bigger and bigger, and the living space of small stores is becoming more and more limited. If you open a new store, it is best to have a certain scale, which is conducive to market competition. Smell? The new store of Jianghu Hotpot is generally not less than 611 square meters with 61 tables. At this stage, open a similar taste? Hot pot restaurants with 611-811 square meters and 61-81 tables in rivers and lakes should prepare about 611,111 yuan of funds, including at least seven months' rent (of which one month's rent is a deposit), decoration, facilities and equipment purchase, employee recruitment and training, early advertising and publicity, etc., and at the same time, some funds for turnover should be prepared.

choice of ports and storefronts

smell? Jianghu believes that if a good port is selected, the success rate of this hotpot restaurant will exceed 51%. It takes a lot of time and energy to locate the site, because the general mature ports have been occupied, and the new buildings are relatively immature, so it takes time to "raise". How to weigh the choices takes a lot of effort: it is best to investigate the distribution, income and consumption habits of tourists within 2 kilometers around the store in areas with more permanent and floating population and dense catering; Parking spaces should be fully considered. Hot pot restaurants with 611-811 square meters should have at least 41 parking spaces, and resolutely give up if they are not ideal; Advertising space and door image are also very important; The internal structure of the house should be reasonable, the height should not be too low, and there should not be too many columns, otherwise it will cause obstacles to the decoration and layout and affect the effective business area.

what's the taste after intentional selection of ports? It will take the Jianghu at least one month to investigate the flow of people and cars at noon and at night, see how many lights are lit in the surrounding buildings at night, whether there is air conditioning, and observe how much domestic garbage there is, and then make a comprehensive analysis of these factors to determine whether this port is feasible or not.

in addition, it is necessary to analyze all the competitors around: brand catering scale, decoration style, food quality, per capita consumption, management and service level and business conditions. In order to find out the details, smell? Rivers and lakes will eat their opponents for several rounds: they should carefully inspect them at noon and at night on Mondays and weekends.

for this reason, the taste? Five people from the Jianghu Planning Department run outside every day. However, finding a good port still needs some luck. For example, the smell of more than 2,111 square meters that will be opened on August 8? It took them more than three months to make a careful investigation and analysis of the surrounding situation.

consideration of hot pot restaurant decoration

taste? Rivers and lakes believe that the environment will affect people's mood, thus subtly affecting the taste of hot pot, but the decoration is a bottomless pit. How to make a bright spot for popular hot pot restaurants with limited investment and make people feel different when they come in is a painstaking thing; In the past, the popular hot pot in 31 yuan per capita often only paid attention to the taste and ignored the environment. The earthen stoves, earthen pots, earthen benches and the same shops were dull and even depressing.

A well-packed hotpot restaurant has rich themes and connotations, and customers can feel the unique cultural edification and emotional appeal, which is characterized by the combination of eating and music, strong participation and relaxed and harmonious atmosphere. For example, the store with the taste of hot pot sweeps away people's preconceptions about popular hot pot, which makes people feel the fashion change of hot pot: the fashionable and jumping appearance, the new elements in the internal environment and details, the use of metal, glass and other materials, spacious and bright, set off a fashionable dining atmosphere; Stools are all selected from IKEA supermarket, and one is 71 yuan, which is not expensive but comfortable to sit on; Custom-made color sofa creates a fashionable and casual feeling of hot pot bar; Bright colors, bright space and relaxed tone make the mood bright.

Taste. Jianghu particularly emphasizes that a hot pot restaurant with a size of 611-811 square meters usually needs to be installed for 2-3 months. When renting a house, you must tell the landlord that it will be rent-free during the renovation period of 3 months. The clothing of hot pot restaurant staff must be consistent with the decoration style.

Staff recruitment and training

Catering is a labor-intensive industry, and the recruitment work is busy, and the staff are not very skilled. For a 611-square-meter store just mentioned, it is necessary to prepare about 71 people. In order to save time, the hot pot restaurant will carry out staff recruitment and training while renovating.

The first people to be recruited are managers, including store manager, finance, warehouse management, purchasing, front office manager, supervisor, back kitchen chef, supervisor, etc. Investigate their work experience and experience, and try to go to the places where they have worked. Because some people can talk eloquently but can't do practical things well, others can't express themselves well but are very capable, so it is necessary to communicate many times before they can understand their work ability and professionalism.

after these people are identified, the recruitment of service personnel and chefs will be carried out: welcome guests, bar staff, waiters, food delivery staff, parking staff, cashier and cleaning.

after the employees are recruited, the immediate problem is to eat and live. We should rent several houses near the hot pot restaurant for 71 employees, with bunk beds for 11-15 people in each house. The food can be solved by cooking staff meals or buying lunch boxes according to the actual situation. In addition, the monthly salary promised to the front desk waiter, excluding bonuses and commissions, should be above 611 yuan.

at the beginning of the training work, the front office and the kitchen are generally trained in a unified way. The first thing is corporate culture education. In addition to the brand building, development process and rules and regulations of the enterprise, it is also necessary to emphasize the career planning of employees, so that everyone can understand the future development of the enterprise. Then, everyone will pass the examination in groups, and those with outstanding performance will be selected as team leaders and foremen.

In the training process, the Jianghu manages its employees in a militarized way. Every morning, dressing the lines up for running exercises to strengthen his body and discipline, and at the same time, there are free advertisements.

it is understood that the taste? The first waiters in Jianghu generally have low quality and limited education, and they don't know anything about catering at all, but after 2-3 months of training, they can gradually enter the role.

Marketing planning before opening

When the decoration and training are carried out in the later stage, about half a month in advance, we will make preparations for opening. First, choose an auspicious day, preferably at the weekend, and then make a marketing plan.

In order to create an atmosphere and attract people, inflatable arches, air columns and colored balls should be set up outside the store, and congratulatory flower baskets should be placed. If possible, it is best to stage some singing and dancing performances. Smell? Jianghu Special Reminder: To engage in these things that occupy the road, you must go to the urban management department to go through the formalities and register for the record.

it is also important to formulate preferential measures during the opening period. Most hot pot restaurants will offer discounts when they open, but the discount is a double-edged sword, which brings a lot of popularity in a short time. After the discount period, the popularity will recede like a flood. Therefore, the most important thing is to grasp the strength of the discount and attract customers and maintain a good popularity. How to win more repeat customers is another story.

In addition, about 51,111 yuan should be prepared before opening, and newspapers, television or radio stations should be selected for publicity. This kind of publicity should be bright and innovative, and it is best to have a series of plans.

Grasp the taste of hot pot

The taste of hot pot is mainly determined by the base material, soup and dipping dish, besides the factors of the dish itself. The preparation of the original soup of hot pot determines the flavor of hot pot, and it is also the most critical link in making hot pot. Red soup is a typical basic soup of Sichuan popular hot pot. This soup has a wide range of uses, and most varieties of Sichuan hot pot use this soup.

At present, there is still a debate between Chengdu hot pot and Chongqing hot pot in the industry. It is generally believed that Chongqing hot pot is more sharp, and some people say that it is "as spicy as a knife", while Chengdu hot pot is relatively mild, and spicy is also "moist and spicy". Smell? Jianghu believes that no matter whether it is Chengdu hotpot or Chongqing hotpot, as long as consumers like it, the key is to keep the quality consistent on the basis of standardization and unification: the color is red and bright, it does not muddy the soup, it does not bubble, and it does not boil black for a long time; Rich taste, strong taste, spicy mouth, fresh and sweet.

taste? Rivers and lakes often set up five lipstick pots with slight differences in raw materials ratio, and after the meat dishes such as beef tripe, yellow throat, goose intestines, duck intestines, lunch meat, potatoes, Flammulina velutipes, etc. are matched, more than 21 people are invited to taste and score together, and the most recognized pot bottom is selected, and the used clear oil, butter, bottom material, pepper, sea pepper, chicken essence, monosodium glutamate and bone soup are quantified one by one. And collect customers' feedback on the taste of the bottom of the pot every day, so as not to let the same customer have a different taste this time and next time.

procurement of raw materials for chafing dish

procurement is an important link in catering management. There is a saying in the industry: "Money is everywhere, and holes are everywhere." Money is everywhere, which means that swill, waste paper boards, wine bottles, bottle caps, etc. can be exchanged for money after a hot pot restaurant operates normally. There are holes all over the body, which means that every link in the kitchen wastes a little, steals a little, and "walks a little" in the procurement link, and there will be a phenomenon of "seeing that the business is doing well, but the boss can't make money".

The purchasing staff of catering are usually the relatives or cronies of the boss. What's the taste? Jianghu thinks that the most important thing is to have management systems and methods, otherwise, after a long time, anyone who can be trusted will have problems. At the beginning of business, it is best for the boss to do the purchasing work himself: know the products, travel around the market, find out the price, and learn to identify the quality of the products. Smell? Vegetables from rivers and lakes are purchased at Chengdu South Railway Station market at 3 or 4 o'clock every morning. Meat is at Huaguoshan, seafood is at Qingshiqiao, frozen goods are delivered to Fuqing Road frozen goods market, and dry goods are delivered to Wukuaishi wholesale market. As the price of raw materials has risen dramatically in the past year, operators should always go to the market to understand the market and find out the price changes.

buyers should also be concerned about the yield of raw materials, such as Flammulina velutipes with the same price and weight. At the same time, the number of copies served will be different due to different manufacturers, and the yield of the same product will be different in different hot pot restaurants.

fist products of hot pot

Most hot pot restaurants have similar tastes and dishes. Under the premise of guaranteed taste, almost every brand of hot pot has its own fist products. Whether this fist is hard or not directly affects the reputation of hot pot, which is worth cultivating and polishing. For example, the crispy, tender and fresh "thirteen extra-urgent goose intestines" is the taste? Jianghu Hotpot has won unanimous praise.

so, the taste? In order to ensure the freshness of the goose intestines, the rivers and lakes transported them by special car from Jiuchi Town, Pengzhou. In order to ensure the freshness of the goose intestines, they started from Jiuchi, 13 miles away from the ice, and they had to be delivered quickly and quickly. They looked red, moist and thick and elastic, unlike those thin, hard, watery or alkaline goose intestines that turned red and white when rinsed. The fresh goose intestines were slightly scalded in the rolling red soup, and immediately became a mouthful.

According to reports, with the support of relevant departments in Jiuchi Town, Pengzhou, is it delicious? Jianghu has signed an exclusive agreement with Jiuchi Town Poultry Consortium to raise tens of thousands of geese in a standardized farm. The sanitation and epidemic prevention can stand the inspection of the slaughter line, which is specially designed for taste. Jianghu, so such a tender goose intestine has only taste? Jianghu has it!

so, when you turn on the lamp, what's the smell? In Jianghu hot pot, almost every table has a red bowl filled with "thirteen urgent goose intestines", and some tables even have two or three servings. Unfortunately, due to the limited number of goose intestines, is it delicious? Shops in Jianghu are usually sold out before 8: 31 pm, so many guests have to come a little earlier the next day.

Although there are hundreds of dishes in the menu, only a dozen of them are highly clicked by guests. What's the taste? The Jianghu has specially set up goose intestine group, duck intestine group, eel group, pig yellow throat group and Flammulina velutipes group. Each group is responsible for the acceptance, processing and storage of the raw materials, and it is required that the dishes that are not sold out before 8: 31 every night are made into staff meals, and the stocks are never allowed to be sold until the next day.

hot pot pricing

taste? Jianghu believes that the catering industry has already bid farewell to the era of profiteering and become a meager profit industry. In the past year, in Chengdu, not only