among the eight elements (location, positioning, price, environment, service, advertising, marketing and financial control) in the operation of restaurants, the storefront environment is juxtaposed with advertising and marketing. Thus, the decoration of restaurant and the creation of storefront environment play an important role in restaurant management. In my opinion, if the decoration of a restaurant conforms to its business orientation, can highlight its cultural characteristics, make consumers pleasing to the eye and appreciate recognition, then the decoration is undoubtedly the most effective advertising and the most economical marketing means.
in a restaurant, clever decoration can make the business prosperous and the customers full, while a poor decoration may make you cold and unattended. For this reason, some restaurant owners in the market have made great efforts to decorate, often spending huge sums of money, but it is not advisable to engage in decoration in luxury. We emphasize that the decoration is not blindly pursuing luxury and high-grade, but is the best that conforms to the restaurant's business orientation, highlights the restaurant's business characteristics and reflects the unique culture of the restaurant.
Clever decoration can let consumers know at once whether you are dealing with Cantonese food or Sichuan food; Fast food or dinner; Is it Chinese food or western food? Because the decoration style and taste will directly reflect the business orientation of a restaurant, for example, the decoration of fast food restaurants pays attention to cleanliness, liveliness and smoothness, while the decoration of high-end restaurants should pursue dignity, elegance and romance, and it is also very particular about the choice of lighting, unlike fast food restaurants, which are brightly lit and the night is like day; Color is an important visible factor in restaurant atmosphere. Different colors have different effects on people's psychology and behavior. For example, colors such as red and orange have stimulating effects, while cool colors such as cyan and blue have calming effects. The intensity of color also has secondary effects, for example, bright blue has the same excitation as red. Therefore, in the process of designing the space atmosphere of fast-food restaurants, most of them use red and green colors to improve the flow of customers.
smart decoration should also emphasize humanization. For example, if you order tables and chairs in a restaurant, you can buy them back if they are just cheap or beautiful, but when customers sit down to eat, they just feel uncomfortable. Why? You may feel tired if you lie down or eat enough because of the unreasonable height of the tables and chairs. If customers come to spend again next time, they will definitely have some concerns and affect your business. This is only a small detail in the decoration process, but it can directly affect the quality of business. Only by thinking from the customer's point of view, and constantly improving, can you make your storefront environment more humane, can you turn your respect for customers into silent advertisements and good reputation, and customers will involuntarily return to the comfortable environment you created for them.
At the same time, the decoration of restaurants should reflect the taste, grade and style of restaurants. For example, large hotels are generally known for their magnificent buildings and luxury; Small restaurants, on the other hand, win by being ingenious, innovative and unique. Especially nowadays, fashion, novelty and individuality have penetrated into all aspects of the catering world. For a small and medium-sized investor, how to better express the cultural connotation that needs to be conveyed to consumers in limited funds and venues requires more brains to highlight the pursuit of taste and style.
when decorating, on the basis of maintaining the overall style and effect, you should also effectively convey the unique culture of the restaurant through some details, which can not only save money, but also fully convey your business philosophy to customers. For example, the ingenious arrangement of tables and chairs, the unique tableware and the clear menu can effectively enhance consumers' desire to buy; Even the reasonable division of dining room space, such as the use of screens and baffles, and the reasonable arrangement of decorations, pendants, posters and message boards can not only reflect the taste of the restaurant, but also achieve the effect of "changing the scene", which increases the fun of dining and makes people stay back and forth.
Recently, the bubble bone soup Mala Tang, which is popular all over the country, is full of diners everywhere. Besides the rich and varied dishes, the unique decoration style is also a key factor for its success.
The bubble cartoon character with red pepper on the head of its dazzling door and sweat dripping from his forehead is especially lively and lovely. Looking from a distance, people immediately feel close and want to take a closer look. Bubble hot bone soup with red letters on the yellow background, malatang, is conspicuous and eye-catching, which makes people feel the urge to try it.
When you step into the store, the first thing that catches your eye is 1 posters about hot bone soup with bubbles, which describe four kinds of special base soup of hot bone soup: red soup series, bone soup series, clear soup series, and seafood series. Four personalized dining methods: hot pot mala Tang, bowl mala Tang, casserole mala Tang, skewered mala Tang and peculiar health care principle: mala Tang that can drink soup! Let consumers quickly understand the common sense of bone soup malatang, convey the consumption concept of food, fashion, romance, novelty, personality, health and nutrition, and play a role in cultural marketing with great concentration.
Further inside, a large area of the wall is apple green, which will calm your mind when waiting for a meal. Look carefully, light green tables, red and black chairs, red and yellow flags, bright light box paintings, price tags at a glance, and a dazzling array of product display refrigerators ... The dark green bowl is filled with mala Tang, and the white or black casserole is also filled with mala Tang and bubbles.
a long and narrow dining room has a large mirror installed on one wall, which extends the visual space of customers, reflects the beautiful and fashionable beautiful women everywhere from the mirror, captures the admiring eyes of many handsome guys, and sets off the beautiful women more beautifully. The message board of Bubble Hall is full of hot words with blushing heartbeat. Hehe, you can of course write your own hot love words on it if you want. Charming bubble scalding does bring a taste of prosperity, happiness and happiness.
As the marketing manager of the headquarters of the chain operation of Bubble Hot Bone Soup and Mala Tang said, "Good decoration is far more effective than making a traditional advertisement. Today, people are increasingly disgusted and repelled by the rampant advertisements ... How to make consumers firmly remember from a lot of "junk" advertisements? The transformation of propaganda means is imperative! And I think the clever design in the decoration, using the power brought by cultural marketing to infiltrate consumers silently, can trigger the sound of * * *, which is remembered by consumers. Therefore, clever decoration is the most economical advertisement and the most effective marketing at present! " .