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What are the delivery methods of live broadcast?
1. Pit fee+commission form

This method is more common in the live delivery circle, and it is a certain fee plus the commission of actual sales. The commission share is between 10%-30%, and each institution sets it according to the product category. There are different opinions about the pit fee. Some institutions will charge in the name of advertising fees, while others will charge in the name of service fees. Recommended manufacturers will choose the latter.

2. Form of commission

Manufacturers' favorite method, but not all manufacturers can adopt this method. At present, the form of pure commission only accepts manufacturers with Taobao shops, and the induced score of shops should be above 4.6 points /4.8 points. Need the lowest product price in the whole network, and need to have a certain basic sales volume and brand awareness. For ordinary sellers and sellers who have just opened store C, this requirement is still difficult.

However, from the perspective of ensuring a win-win situation for both parties, it is understandable to have certain requirements. At present, the commission share set up by pure servants with goods in the industry is relatively high, all of which are above 30%, and some even pay dividends 50-50 or 37-50. Products with high gross profit and high consumption are relatively suitable for this way.

3. Product incubation form

Third-party organizations have fixed cooperative network celebrities, which have obvious advantages in the cost of network celebrities' pit fees. The profit of the first organization is in the pit space fee. In this form, institutions use their own financial advantages to find high-quality products for incubation and finally participate in the dividend distribution of sales. In addition to the commission of network celebrities, manufacturers have to pay agency commission service fees. The advantage of this form is that manufacturers can greatly reduce the front-end cost, get a network celebrity who is more compatible with their own products, and avoid many detours. As for the organization, it is no longer limited to profiting from the price difference, but also can automatically participate in the operation and enjoy the dividend of the live broadcast outlet.

What are the delivery methods of live broadcast? Universal Ivy Bian Xiao will share it with you for the time being today. If you are interested in online marketing, I hope this article will be helpful to your work or study. If you want to know more about copywriting optimization, advertising marketing copywriting methods and materials, you can click on other articles on this site to learn.