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What is the common method of VI design
VI design is very important for the marketing of branded products, any branded product without good VI design and market operation, often difficult to occupy their own place in the highly competitive market, so, in recent years, many companies have attached great importance to their own branded products VI design, many companies also specialize in finding a formal VI design company to provide their own Brand products for the most professional design, then, what are the basic methods of brand VI design? Below, we will give you an introduction to this aspect.

As the basis of the design composition, the grasp of the form of psychology is very important, from the visual psychology, people are tired of monotonous form, the pursuit of diverse changes, the continuous series of performance methods in line with the "diversity in the unity of the" the basic law of the form of beauty, so that people in the "The same" in the see "different", in the unity of the change, the formation of both diversity and unity, both contrast and harmony of the artistic effect, strengthen the artistic infectivity. The following are some thoughts on VI design:

A roundabout way of thinking

After a long time of understanding or contact with a certain thing, it is easy to fall into inertia thinking, which should be avoided in the VI design. At this point, our thinking every time along the same path forward, can not jump out of this stereotype, and can not produce good ideas. At this point we have to use the meandering thinking method, jump out of the established thinking mode.

The meandering thinking method can be from a different angle to cut into the problem, which is conducive to the emergence of new ideas; or can be from a different level to think, rise to a different height will produce different views; or reverse thinking, from the opposite direction, there will be a different landscape.

As a designer, when you need to have inspiration and creativity, do not go into a fixed mode, which will kill creative thinking. When there is no inspiration, you need to adapt, you can consider from the customer's point of view, you can try different forms of expression, there will be found.

Second, summarize

Each VI design, the need for designers to have a clear idea. And how do designers find clear ideas in the complexity of information? We can use the classic HW problem, and then summarize.

(1) When When

(2) Where Where

(3) Who Who

(4) Whom for whom

(5) What What

(6) Why Why

(7) How How how to do

(8) How much how much (cost)

(9) How to make a design? Much how much (cost)

The reason why this method is classic is that it can be used in different industries and different professions to clarify ideas. Designers must have a clear understanding of the customer's needs after receiving the case, and must be clear about what groups our design is oriented to, so that we can refine the theme of the design.

Third, different

vi design is for corporate image recognition services, to make the public can clearly recognize your brand image, the first vi design must be conducive to recognition, in other words, vi design must be unique, must be clearly distinguishable from other brands. Therefore, vi design is a design process of seeking differences.

When designing a brand image for a company, it must be based on the company's culture, products, and distill the company's unique brand characteristics. Then, in the design must also seek differences, design a unique brand visual symbols.

Fourth, association

Excellent designers must be good at association, can be associated by the enterprise's products to the needs of customers, can be associated by the brand culture to have with the enterprise has *** with the characteristics of the visual image, associated with the logo design can be used in which the image of performance, and so on. Association is not necessarily for the design, can be associated with related brands, reference to their design, to broaden their thinking. In short, the thinking can not be limited, but need to spread.

The designer then design VI for the customer, the first to want the customer to confirm the brand positioning and consumer objects, these are the basic decision of the VI design is good or bad. VI design is to improve the role of consumers on the brand awareness and recognition, VI must stand in the customer's point of view on the design of the customer to be accepted by the customer VI is a good design, the enterprise self-appreciation is not work.

Customers in the consultation design, will ask the classic case, but the editor would like to say: "VI design has no set, because each enterprise its brand is unique." We only do exclusive design for the customer, and provide him with marketing design instructions.