Lingnabel proposed on her knees. Since her appearance at the end of September, Lingnabel has become a frequent visitor on hot search. Weibo's topic # Lingnabeier # has been read 300 million times, and Tik Tok's topic of the same name has been played 330 million times. Lingnabel proposed on her knees.

The video of 1 shows that the tourist is wearing a black suit, slightly fat, holding an oversized toy diamond ring and kneeling down to propose to Ling Nabel. Lingnabelle and the "breeder" in red waved their hands and said no, and the tourists around shouted "No, no, no, we don't agree" and "Belle is just a full moon and still a child".

Ling Nabel was at a loss. The man then said, "I have a car, a house and a deposit." "Belle, don't go to work. Can I support you?" The breeder said, "We are good friends. Bell has made a new good friend. Thank you. "

Finally, he stood up and said, "Belle, can you make a couple's clasp with me?" The breeder said again, "We Linnabe have our own favorite moves, and you can learn our lovely moves." . He said, "you're embarrassed." The man, Ling He nabil, took a group photo and left, saying that he would come back tomorrow.

The man's behavior caused a heated discussion. The netizen said, "Belle: I left the castle outside." "It was so embarrassing that the breeder couldn't stop it. Do you find it humorous? " "Belle, pull out your sword. I support you. "

Under his video account, many netizens expressed dissatisfaction with this behavior. He responded in the comments: "If you don't understand, don't say that you love her and like her. If we don't interact with her, can you see her at her best? " I want to say that this is because many people admit to spilling dog food on her in front of her. I want to give her a taste of being confessed. "

Earlier, an online celebrity painter unilaterally declared Ling Nabel as his girlfriend and drew a group of intimate cohabitation cartoons, which also caused controversy.

Netizens angrily questioned that he didn't really like Lingna Belle, but just wanted to use Belle to win attention and popularity for himself, and had a fierce quarrel under the comments of online celebrity painters.

Ling Nabei proposed to her. Ling Nabei is an original doll character newly launched by Disney. It is a pink fox full of curiosity and adventure, and the newest member of Duffy family. Duffy was originally a doll bear given to Mickey by Minnie, the most familiar Disney animation character, and later it was derived into a series of doll images without animation works. The purple rabbit "Xingdailu" in the family is the top-notch predecessor of Lingnabel.

The popularity of Ling Nabel is reminiscent of Megatron, which was also released some time ago. Disney and Universal Studios continue to make efforts to "create stars" on social media to attract tourists.

Megatron's popularity is inseparable from the support of Transformers IP, but it can stand out among many classic images of Universal Studios, more because it pays attention to "localization".

Mechanical Skeleton, the villain in the imported classic works, tells a China joke that is grounded. Facing the audience in China, we don't just restore movies. In the setting of "gossip" and "social ceiling", it not only forms a "contrast", but also pursues personalization and localization, and finally "goes out of the circle" with the east wind of short videos.

However, the fire of Stardew and Lingnabel seems completely unexpected at first glance. Without the support of his own works at all, he walked out of a "flower path" with "cuteness" and "cuteness". So how did she become a "top actress"?

First of all, her circle is inseparable from the excellent "face value". Disney's image design ability is beyond doubt. The girl's heart is full of pink, lovely fox, big sapphire eyes and hairy tail ... every design of Lingnabel seems to attack the girl's heart.

"Who can refuse the little pink fox?" Many fans said: "I didn't feel anything, but I fell in love with her as soon as I brushed it!"

Secondly, compared with Disney's previous image, Linnabel used performances to create people's designs, not works. In addition to simple interactions such as shaking hands, hugging and blowing kisses, Everyone's Daughter will also hold an umbrella for the audience on rainy days and will be "jealous" when the audience praises Stardew. She doesn't need a story. The overwhelming hot search is her story.

These performances are fermented on social media, which fills the blank of no works, and also leaves space for tourists to create and daydream, enriching Rinalbel's somewhat thin personal design. Finally, tourists' love for her begins with her face value, loyalty to others and charm.

Disney's "intentional" marketing and the "unintentional" sharing of mother powder have created a * * * shock, which has aroused a large number of tourists' interest in "punching in".

At the same time, Ling Nabei has a clear audience target: young women. In order to "plant grass" for the target audience, Disney aims at the social platform with women as the main users for vigorous publicity. On September 29th, almost immediately after the official announcement of Disney, actresses such as Zhao Lusi, kiku, who are quite popular among "Rice Circle Girls", took photos of Ling He Nabel dolls on social media.

Then, Disney bought hot searches in Weibo and Xiaohongshu, which are dominated by women, to create topics and achieve the effect of "living in" hot searches.

At present, such a strategy is effective. According to the data, among the people who pay attention to Ling nabil, the most active ones are the post-90s and post-90s, and more than 70% of them are girls.

It is not difficult to see that Disney has targeted young women from the choice of "bringing goods" stars to the marketing platform, making Ling Nabei a "symbol of girls keeping up with the trend".

In fact, the revenue of theme parks consists of tickets, catering, accommodation and derivatives. The general ticket revenue is regarded as the first consumption of tourists, and the secondary consumption of catering, accommodation and derivatives after entering the park is the key profit point of the park.

According to Lin Huanjie, president of China Theme Park Research Institute, the consumption structure of world-famous theme parks is generally that tickets account for 30-40% of the total expenditure of tourists, and others are secondary consumption, including catering, derivatives, film and television works, books and so on. However, in several well-known theme parks in China, the secondary consumption of tourists accounts for about 30% of the total consumption, at most less than 40%, which is lower than that of foreign theme parks.

In the past, people may attribute this reason to the popularity of IP-unlike Mickey, Minions, Harry Potter and other well-known IPS, the IP of domestic theme parks has not been successfully "out of the circle", resulting in people's weak desire to buy derivatives.

Until the birth of Lingnabel, there were Megatron and Harry Potter with rich story backgrounds, Lingnabel and Stardew without the support of story works, but this did not affect Disney's sales at all.

Then the problem is coming. Does IP have to be supported by stories and characters?

If in the past, I believe many people will not hesitate to answer: of course! However, the explosion of Ling nabil gave Disney a new answer: IP can be very successful without the support of works and people.

Xiong Xiaojie, the chairman of Time Lv Wen and an actual marketing expert in Lv Wen, said in an interview with Du Nan Weekly that this mode of "from film IP to offline IP, from IP to derivatives" can be called self-enjoyment. He believes that "in the past, we often thought that in order to build a good IP, a successful mascot and derivatives, we must first have sufficient content support, such as literary works, movies, animation and so on." Every scenic spot follows the example of Disney and Universal Studios, creating a so-called IP image with low value and clamoring, and then industrially copying a bunch of so-called tourism products, which is also the main reason why most scenic spots can't be sold. "

The Duffy family, to which Lingnabel and Stardew belong, has no animation or movies as the content support, only simple people. For example, Stardew's people are "rabbit dancers" and Lingnabel's people are "fox detectives", but their popularity far exceeds that of many Disney classic IPS.

New Disney characters are called "money snatchers" by netizens.

In Xiong Xiaojie's view, Disney's attempt this time is revolutionary. Some toys that are not blessed by movies and literary works at all, because the design breakthrough caters to the aesthetics of young people, have quickly become popular through marketing on social media. The rise of this high-value trend toy has greatly impacted the traditional IP operation mode.

Not long ago, Liu Fengxi, general manager of OCT, said that "Happy Valley should become a shopping center that collects tickets", and Xiong Xiaojie thought that "this idea is very much agreed".

In today's increasingly blurred boundaries between business and cultural tourism, "mixed operation" will become a new trend, and "charged theme parks and scenic spots will present richer consumption formats. All this depends on the imagination of operators, their ability to connect with external resources and their insight into young consumers. The future is an era of data management, and the operation of consumers will become the top priority of theme parks and scenic spots. "

Therefore, when magic meets fairy tales, it is not only Harry Potter and Megatron who want to compete for favor, but also Lena Bell and Starbucks.