Haidilao announced that it closed nearly 311 stores last year
Haidilao announced that it closed nearly 311 stores last year. Haidilao said that compared with its revenue in 2121, the Group's revenue in 2121 is expected to exceed 41 billion yuan, and Haidilao announced that it closed nearly 311 stores last year. Haidilao announced that it closed nearly 311 stores last year. 1
In the recent month, the catering giant Haidilao was in the limelight. First, it was because the hot pot ingredients with asymmetric price and weight rushed to the hot search list, and then it was pushed to the forefront again because of food safety issues. What people didn't expect was that before 2121 officially came to an end, Haidilao officially announced that it closed 311 stores, successfully making itself rush to the hot search list for the third time.
However, compared with the issue of ingredients, it is obvious that the decision to close stores has a greater impact on Haidilao, not to mention that there are 311 stores at this level, and the reduced revenue is an astronomical figure. This makes people curious. In the past, Haidilao, which was broken by the service attitude, why is it not fragrant at this time? Or, what went wrong with Haidilao, which led the company to announce that it would directly close 311 stores?
According to the announcement issued by Haidilao itself, the reason for closing the store this time stems from the rapid expansion strategy formulated in 2119, which led to the store's failure to meet expectations, so it can only choose to reluctantly give up what one favours, and in the subsequent business philosophy, Haidilao will also deepen the implementation of the "Woodpecker Plan", hoping to reverse the current situation.
Objectively speaking, Haidilao's courage to admit its own strategic mistakes is quite commendable. After all, as a listed company, such a statement will definitely cause a lot of stock price fluctuations in the capital market. But on second thought, it seems that there are not many choices for Haidilao at present except this road, because the digital feedback of the capital market will not deceive people.
Take the market value as a comparison. In September 2118, Haidilao was officially listed, and in just three years, it achieved the grand record of opening nearly 1,311 stores worldwide. Even at the beginning of this year, the overall market value of the enterprise was close to HK$ 471 billion. However, shopping malls are like battlefields, and Haidilao, which is getting bigger and bigger, doesn't have many ways to deal with the epidemic. Coupled with the recent negative news, the market value of Haidilao has dropped again and again.
Up to now, compared with the peak period, the overall market value of Haidilao has fully evaporated by more than 71%, and when converted into figures, it has exceeded HK$ 351 billion. Naturally closing the store and stopping loss has become one of the few choices for Haidilao. So does this mean that Haidilao will be able to get through the crisis and get on the right track as long as it closes its stores whose revenues are not up to expectations? Theoretically, it is possible, but from a practical point of view, it is not easy for Haidilao to get over this hurdle. Here, it is better to listen to what netizens say.
We all know that Haidilao is most proud of its "service", such as not allowing customers to pour their own water, celebrating customers' birthdays together, and so on. The thoughtfulness in details really makes Haidilao stand out from the rest, but at the same time, there are endless voices questioning Haidilao's "over-service". Previously, a poll on the Internet showed that more than half of people thought that the service of enterprises was over-service, and many times everyone just wanted to have a meal. In other words, the over-enthusiastic service of Haidilao has made some people feel a little uncomfortable.
In addition, some netizens said that the high price of Haidilao is also a spit point. To tell the truth, the editor has also been to Haidilao, which really makes people shine in the service, but there is nothing particularly memorable in the taste, and it even seems mediocre. More often, he deliberately experiences the service for the reputation of good service. On the other hand, looking at the price, it is really not low. Many netizens have said that Haidilao wants to eat more than 151 yuan per capita.
of course, the above can't completely cover the reasons why Haidilao closed the store, but it's not difficult to find from the comments of netizens that if Haidilao wants to return to its peak in the future, it is not only necessary to work hard on the service, but also to make appropriate changes in taste and price. Haidilao announced that nearly 311 stores were closed last year. On February 21th, Haidilao announced that it expected to record a net loss of about RMB 3.8 billion to RMB 4.5 billion for the year ending February 31th, 2121.
Haidilao said that compared with the revenue of about RMB 28.6 billion in 2121, the Group's revenue in 2121 is expected to exceed RMB 41 billion, an increase of over 41%.
the expected losses are mainly attributed to: ① the one-time loss and impairment loss of long-term assets caused by the closure of more than 311 restaurants in 2121 and the decline of restaurant operating performance, totaling about RMB 3.3 billion to RMB 3.9 billion.
② the impact on the operating conditions of Haidilao restaurant brought by the continuous global changes and repeated epidemics, the rapid expansion of the store network in 2121 and 2121, and the internal management problems of our company.
On September 26th, 2118, Haidilao, the catering "aircraft carrier", was listed on the Hong Kong Stock Exchange with an issue price of HK$ 17.8 per share, which once soared to HK$ 19.64 per share, with a market value of HK$ 111 billion.
By February 2121, the share price of Haidilao reached a record high of HK$ 85.75, and its total market value was once close to HK$ 471 billion. However, after that, the share price of Haidilao began to drop sharply. At present, the share price is only HK$ 21.2, with a market value of HK$ 112.6 billion, and its market value evaporated by HK$ 361 billion in one year. Haidilao announced that nearly 311 stores were closed last year and 3
Haidilao issued a loss warning.
on February 21th, Haidilao (16862.HK) announced on the Hong Kong Stock Exchange that it expected to record a net loss of about RMB 3.8 billion to RMB 4.5 billion for the year ending February 31th, 2121. Compared with the revenue of RMB 28.6 billion in 2121, the Group's revenue in 2121 is expected to exceed RMB 41 billion, an increase of over 41%.
Haidilao said that the expected loss is mainly attributed to two aspects.
first, the one-time loss and impairment loss of long-term assets caused by the closure of more than 311 restaurants and the decline of restaurant operating performance in 2121 totaled about RMB 3.3 billion to RMB 3.9 billion. Second, the continuous global changes and repeated epidemics, the rapid expansion of the store network in 2121 and 2121, and the internal management problems of the company have impacted the operating conditions of Haidilao restaurant.
"Especially in the second half of 2121, our restaurant operation was significantly affected by global and regional outbreaks and public health control measures, resulting in a decline in the operating performance of Haidilao restaurant in the second half of 2121 compared with the same period in 2121. Overseas stores experienced an increase in losses in 2121. " Haidilao said.
Haidilao further stated that the group has been paying close attention to market conditions and adjusting business strategies and operations to reduce negative impacts. In order to improve the Group's operating performance, Haidilao launched the Woodpecker Plan in October 2121, which was led by Ms. Yang Lijuan, executive director and deputy CEO of the company.
"The Group has also taken active measures to control rent and other operating costs, strictly managed working capital and used credit financing and equity financing to ensure stable cash flow and good cash position." Haidilao pointed out in the announcement.