Beer Festival is generally a food festival event, including food, performance, entertainment carnival, usually held in the summer, is a local landmark festival event, to drive local tourism and economy has a unique role in promoting. Below I bring you the 2022 beer festival promotion program, I hope you like it!
2022 Beer Festival Promotion Program 1
First, the name of the event:
Beer Culture Festival
Second, the event slogan:
Passionate summer joy to enjoy
Third, the time of the event:
27 August 20___
Fourth, the activities of the location:
___.
V. Purpose of the event ':
The use of beer and culture festival of the reason, open Jingbian beer and culture festival of the first, the formation of news facts for the local media publicity and reporting, maximize the attraction of eyeballs.
Enhance the project's local visibility and social influence, inspire potential customers to pay attention to and buy the project property, and promote the overall sales of the project.
By participating in the Grand Beer Festival, customers can enjoy the psychological satisfaction of choosing City Garden and establish loyalty to the real estate brand.
Through the Grand Beer Festival activities, to bring the _ brand and local consumers closer to the heart of the distance between the brand to enhance the brand affinity.
VI. Activities:
Cultural performances; invite professional performance organizations, variety of activities performance.
Cold food barbecue; the event specifications to enhance the participants to feel hand in hand times the honor. Prize quiz; interactive communication, to enhance the participation of activities, so that the activities of the scene more enthusiastic.
Albatross; celebrities sing and interact with the audience to enhance the intimacy of the event and win the mass base.
Beer Drinking Contest: Through the beer drinking contest, enhance the participation and fun of the event, form interaction with the audience, and push the event to a climax.
VII. Highlights of the event:
The grand opening ceremony triggered the city's summer passion, and the formation of a news event triggered media coverage, focusing on public attention.
The combination of cultural performances and banquets enhances the specifications and grade of the event, reflecting the high-end nature of the real estate brand.
The prize quiz and beer drinking contest made the event more enthusiastic and interesting. A song of albatross-style Shaanxi folk song will brand and local folk culture integration, real estate brand and local consumers closer to the psychological distance, so that the brand more affinity.
Eight, the promotion mode:
SMS: to the transaction customers, intentional customers, the target consumer groups to send SMS to inform the activity information, and invite participation.
Labeling: Publishing activity information, mainly in picture, forming a strong visual impact, attract attention.
TVC: TV advertising Prime time, prime columns to publish information on the event, widely publicized, to cause widespread concern in the community.
IX. Organization:
Organizer: Xi'an Real Estate Development Co.
Co-organizer: a beer company or distributor (to be determined).
Cooperating media: limited TV station, wireless TV station.
Invited media: cable TV stations, wireless TV stations, "newspaper", "newspaper" radio stations.
X. Invited guests:
Real estate-related leaders of the local news media
Sold customers, intended customers, target customers.
XI, the main object:
Sold customers, intentional customers, target customers.
Twelve, the activities to promote:
Activities need to be set up during the leadership group, the real estate related leaders as a group leader (responsible for handling emergencies), activities related to the unit each out of a person to assist the leader of the group to smoothly promote the activities of the smooth flow.
2022 Beer Festival Promotion Program 2
I. Activity Ideas:
20__ ___ 25 ___ through the organization of the ___ Beer Festival activities to gather popularity, to achieve the purpose of promoting the brand, so that the participating customers to establish a word-of-mouth dissemination to establish the basis for potential consumption.
Second, the content of the activities:
Theme: the three battles of the "Beer Carnival Night"
Activity slogan: a ___, permanent friends
Activity time: 6:30 p.m. on ___ 25, 20__ - 9:00 p.m. on ___ 6, 20__. -9:30 p.m. on June 6, 20__ (no later than 9:30 p.m.)
Place of the event: ___ Headquarters
Object of the event: all members of the public
Third, the deployment of the event:
1. Tickets
Two days ahead of time (22nd and 23rd, __), free tickets will be given out at specific places:
(1) Nearby high schools, junior colleges, vocational schools, night schools;
(2) Nearby entertainment venues (movie theaters, nightclubs, bars, etc.);
(3) Nearby residential and commercial areas;
2, the scene layout (on-site momentum)
(1) Hanging event promotional banners, lampposts flags;
(2) Insertion of the event promotional colorful flags;
(3) on-site placement of inflatable dolls, large spray painting;
3, media promotion
(1) invite the media for special reports, inviting other provincial and municipal media to report on the "Night of Beer," you can tap the "___ to provide a colorful nightlife for the community. colorful night life for the community" such a topic;
(2) the production of radio thematic advertising disk, showroom, flagship store entrance play;
(3) broadcasting time: 24 hours a day;
Fourth, the content of the activities:
Activity 1: Beer Knowledge Q&A, the customers on site to participate in the activities, the right prize a bottle of beer;
Activity 2: Beer Knowledge Q&A, customers on-site to participate in the activities, right prize a bottle of beer;
Activity 1: Beer Knowledge Q&A, customers on-site to participate in the activities, right prize a bottle of beer.
Activity 2: Beer Athletics ------ Super Wine Fairy Race: Please on-site customers to participate in the activities;
Rules of the competition:
1) 10 customers selected to participate in the division into two groups, each group of 5 people;
2) Each player table in front of the 3 cups of beer;
3) Players are using their mouths to bite the paper cups, to see who is the fastest to finish;
The first time the contestant is the first time, he or she will be the first to drink the beer.
Prizes: two Super Wine Immortals, each awarded 1 case of beer, 10 participation awards, each awarded 3 bottles of beer;
Activity 3: King of the Wine Competition: the site customers to participate in the activities:
Rules of the competition:
1) 10 players (divided into two groups for the competition, each group of 5 people);
2) Each player's task is: 1 minute to drink the most water;
2) Each player's task is: 1 minute to drink the most water
3) The fastest person is the King of the night;
Prizes: King of the night: 3 cases of beer; Prize: 1 case of beer; Participation Prize: 8 people, half a case of beer;
Activity 4: Beer Tasting (on-site customers to participate in the activity)
Rules of the game:
1) Pour in several cups of different brands of beer. Participants to taste, see who can be separated out, the results announced by the professionals to comment;
Activity 5: Drumming: invite eight customers to participate in the activity
Rules of the game:
1) the staff blindfolded, the back of the customer to hit the drum;
2) each participant table in front of the set of 2 cups of beer;
3) Drums began to start to pass, the customer who receives the beer drums fall to the customer to be the first to receive beer, and the drums will be the first to receive beer. Drums fell to receive a beer customer to drink a glass of beer at their own table, drink out of the elimination of the game;
4) beat the drum ten times, the end of the game;
5) the results of the competition: the table there are two cups for the winner, there is a cup of encouragement award, out of the game can also be or participation in the award;
Prizes: winners: will be a box of beer; encouragement: will be a half a box of beer; participation in the award: Will be two bottles of beer;
Activity 6: blindfolded drink: invited out of the scene customers to participate in the activities
Rules of the game:
1) invited out of the six couples or friends to participate in the activities;
2) men and women stand on each side, blindfolded, the distance between the two ends of the distance of 8 meters away;
3) the host announced the beginning of the drummers beat the drums for every hit the two sides to walk a step further, 8 steps after the long drum to hand over the cup, the drummers will be the first time, and then the drummers will be the first time. 8 steps after hitting the long drum to hand over the cup;
4) the results of the winners and participation awards, the winners for the success of the cup, participation awards for the participants;
Prizes: Winning Prize: will be 2 boxes of beer (each a box); Participation Prize: will be a box of beer (no one half a box).
2022 Beer Festival Promotion Program 3
I. Activity Name: ____ Beer Culture Festival
II. Activity Slogan: Passionate Summer, Happy Enjoyment
II.
Using the beer culture festival as a pretext to open the first beer culture festival, forming news facts for local media to publicize and report, and attracting eyeballs to the maximum extent. Enhance the project's local visibility and social influence, stimulate the attention of potential customers, and promote the overall sales of the project. By participating in the Grand Beer Festival, the customers can enjoy the psychological satisfaction of choosing ___ City Garden and establish their loyalty to the ___ real estate brand. Through the grand beer festival activities, the ___ brand and the local consumers closer to the heart of the distance between the brand, enhance the brand affinity.
V. Activity content:
Cultural performances; invite professional performing arts organizations to perform variety activities. Cold food barbecue; the event specifications to enhance, so that participants feel hand in hand with times the honor. Prize quiz; interactive exchanges, to enhance the activities of the participatory, so that the activities of the scene more enthusiastic. Albatross; celebrities sing and interact with the audience to enhance the intimacy of the event and win the mass base. Beer Drinking Contest: Through the beer drinking contest, to enhance the participation of the activities, fun, and the formation of interaction with the audience on the scene, the activities will be pushed to the climax.
VI. Highlights:
The grand opening ceremony triggered the summer passion of the city of ___, forming a news event to trigger media coverage and focusing public attention. The combination of cultural performances and banquets enhances the specifications and grade of the event, reflecting the high-end nature of the ___ real estate brand.
The prize quiz and beer drinking contest made the event more enthusiastic and interesting. An albatross-style Shaanxi folk song integrated the ___ brand with local folk culture, bringing the ___ real estate brand closer to the psychological distance of local consumers and making the brand more affinity.
VII. Promotion methods:
SMS: Send SMS to customers, intention customers, target consumer groups to inform the activity information and invite participation.
Labeling: Publish the activity information, with the picture as the main, forming a strong visual impact, to attract attention.
TVC: TV ads prime time, prime columns to publish information about the event, widely publicized, to attract widespread social attention.
VIII. Organization:
Organizer:
Co-organizers:
Cooperating media:
Invited media:
IX. Invited Guests:
___ real estate related leaders, local news media
Sold customers, intended customers, target customers.
Ten, the main participants:
Sold customers, intended customers, target customers
Eleven, activities to promote:
Activities during the need to set up a leadership group, by the ___ real estate leaders as the leader (responsible for dealing with emergencies), the activities of the relevant units of the one person to assist the leader of the group to smoothly promote the activities of the smooth flow of progress.
XII, the required materials:
2022 Beer Festival promotion program 4
Activity background:
Bright city characteristics of the business card, in recent years, provinces and municipalities have been diligently pursuing the goal. The beer festivals that have been unveiled all over the world have become a new industry sought after by local businesses and merchants. As the capital of Guangxi and the core of China's ASEAN Economic Circle, ___ has a superior geographic location, is an important economic center around the Beibu Gulf Coast, and is the newly emerging hub city of the Great Southwest Sea Passage. The concept of building a regional international city put forward by the city of ___ is to operate tourism, exhibition and warehousing industries as the new tertiary industry. With such favorable government policies and superior geographic conditions, ___ has never hosted a large-scale beer event.
___ District after careful preparation, careful thinking, decided to automobile companies, beer companies, traditional culture, art performances and other elements together, held a car Beer Culture Carnival Festival, is to create a real belong to the ___ citizens of the carnival celebration, and the government's macro-management and support, will make such a large-scale activities to become a nationally renowned conference and exhibition brands.
First, the main body of the project
Full name of the event: Auto Beer Festival Activity Organization: Implementation time: implementation of the location: Organizer: Contractor: Co-organizers: Media Alliance:
Second, the objectives of the event
innovation, integrity, flexibility, diversity throughout the entire process of the festival, grasp the Bo and refined, distinctive, brand, level and local, All parties cooperate, integrate resources, and actively cultivate the work policy, establish the concept of leading the fashion and creating business opportunities, and strive to make this Auto Beer Festival an important link between the beer industry and tourism, develop Nanning's food culture, promote the city's economic development, expand the city's reputation, and develop a new platform for attracting investment, etc., and strive to make this Auto Beer Festival a nationally renowned festival, and create a new city name card for Nanning. Create a new name card for the city, create a paradise of the car beer festival in Guangxi ___ purpose.
The use of ___ people like to party, like to get together the characteristics of a comprehensive, large-scale automotive beer festival, with the government's support for the exhibition, to create a beer festival with the North *** enjoy the reputation of the South carnival beer festival, for the ___ of this laurel-ridden green city to add a new business card.
Third, the core planning
The event will create a car beer event, the real ___ Car Beer Festival shaped as a large-scale integrated exhibition brand in the South, with a novel form, wonderful content, abundant beer, carnival entertainment throughout the process; to carnival, passion for the theme of enriching people's lives; to show the style of Lingnan, highlighting the ___ new style as the main publicity, through a wide range of media publicity and business interactions, the publicity and the business community. Extensive media publicity and business interactions, Nanning Jiangnan District geography, humanities, resources, environment, policy and other elements of organic integration, carefully create a car in Jiangnan District, Guangxi ___ Beer Festival highlights for Nanning, and make full use of Beer Festival, the fusion of the world's cultural power and influence, economic development, science and technology promotion, cultural exchanges into one, the beer culture, automotive culture and square culture Organic combination of beer culture, automobile culture and square culture, give full play to the advantages of humanities, environment and leisure in square culture, expand the brand value of enterprises based on the activities of image display, commodity promotion, cultural and recreational activities, competitive games, lucky draw, etc., and create effective and suitable communication space and marketing stage for beer manufacturers and automobile enterprises, and create the festival atmosphere of summer, which is characterized by the internationality, culture and entertainment, as well as extensive participation of the masses, and the fiery and enthusiastic carnival passion, and carefully create a summer festival of beer.
The use of car Beer Festival activities, to further promote the development of ___ Jiangnan District tertiary industry, so that Chinese and foreign tourists, the community to Guangxi, to ___ to be able to all-round knowledge.
Fourth, the purpose of the event
① show the results of the economic construction of Jiangnan District, showing the city's new economic development
② show the car beer industry corporate culture
③ the development of the regional economic construction to promote the growth of the regional economy
④ to enrich the lives of citizens to build a harmonious society
V. Activity Orientation
Joyful gathering of the car beer feast, feel the green city of ___, the city of ___. Beer feast feel the Green City __ Gangnam ◆ show Lingnan style culture highlights __ Gangnam style
Six, the activities of the slogan
Carnival *** Celebration of the ___ Olympic ___ gathering Jiangnan car beer feast
Seven, the publicity slogan
Olympic Year of China ___ Beer Festival
Eight, the activities of the key points
20 ___ the first Beer Festival activities The content is divided into: automobile culture, beer culture, food culture, music culture, tourism activities, economic and trade activities, six plates, seven features, six highlights, twenty-four activities, five carnival extravaganza. Each plate of activities are colorful, highlights, will create a southern beer festival, drive the city's economic development, enhance the ___ new image to provide the greatest publicity and coverage of the hot spot, but also for the enhancement of Nanning City, Jiangnan District, the car Beer Festival visibility and influence, to create the ___ car Beer Festival brand to do the most reasonable arrangements.
2022 Beer Festival Promotion Program 5
I. Purpose of the activity:
Through the promotion of the summer peak sales commodities - beer, to drive the popularity of the off-season promotion climax. To buy and give away beer and throughout the beer festival "beer night" as the two major promotional themes, put forward the concept of supermarkets summer night market, active community cultural life.
Second, the overall program:
1, the form of promotional activities:
Time: ___ July 1 to July 30
Location: in the store channel promotional area and outside the store giveaway area
Commodity promotional organization:
(1) During the promotion period, we ask the manufacturers to provide support for the special price of goods.
(2) to buy free as the main form of promotion, require vendors to provide a specific way to buy free, customers to buy the brand more buy more free, in the giveaway area outside the store to set up a giveaway table, such as a customer one-time purchase of Yanjing Beer three to send a piece, etc., to strengthen the concept of buy more more affordable volume of the package. The brand can also arrange for free tasting and other promotions in the giveaway area.
(3) the exhibition and sale of goods to the brand as a standard unit, so that each brand a pile of head, to expand the image of its merchandise platoon, the manufacturers must ensure that the supply of goods and the price advantage is obvious, each pile of head to arrange for a promotional lady focus on promotion.
(4) Activity brands: Yanjing, Budweiser, Baisha, Tsingtao, Beck's, Pearl River, Corona, Le Cordon Bleu, Heineken, Sun Beer and so on.
Activity Program
1) During the activity period, the platform is the center, and the outfield promotion and selling is the main form, interspersed with free tasting, prize drinking, prize participation, cultural performances
2) The opening ceremony and closing ceremony are undertaken by the supermarket, and assisted by the factory.
Activity publicity
2, the theme: beer night
3, the main advertising slogan: drink a cup of beer to make friends
buy more, more benefits
4, the media to promote:
1) Television promotional ads
2) invite the media to feature reports, invite other provincial and municipal media to the "Beer Night". "Beer Night" to report, you can dig "supermarkets for the community to provide a colorful night life" such topics.
3) Produce a special radio advertisement tape, which will be played in the radio room of the store.
4) Broadcasting time: 24 hours a day
5, ___ beer
1) ___ Beer Festival special edition ads, will be the brand of beer in the form of a free gift and beer night activities to inform the detailed arrangements.
2)___Price needs to reflect the city's lowest price of beer. Strategy to issue 20,000 copies, widely publicized
6, the atmosphere of the layout
1) inside and outside the store the overall atmosphere of the layout, rendering a warm and fiery shopping atmosphere
2) outside the store hanging manufacturers congratulations balloon banners, placing the beer air model
The store to give to participate in the "Night of Beer" Preferential conditions for suppliers to participate in the "Beer Night"
1, free of charge in the main promotional aisle to get a stacking space
2, the center hall promotional activities can enjoy the best rent
3, in the center hall for the brand's "Beer Night" the evening of the sales tasting activities
4, free of charge in the center of the hall back wall advertising ("Beer Night"). p> ★ Annual summary of the work of the Department of Planning and Development General Template
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