Malls, supermarkets, hotels, poster frames can be seen everywhere, poster frames are a kind of exhibition display equipment, used to convey promotions, advertising, conferences or some other information. Divided into single-sided poster racks, double-sided poster racks, single-sided poster clips, double-sided poster clips, single-sided poster racks with frieze, double-sided poster racks with frieze, all-aluminum poster racks, single-sided open-type poster racks, iron frame poster racks, aluminum alloy poster racks, double-sided open-type poster racks, single-fixed poster racks, double-fixed poster racks, Thai poster racks, L-shaped poster racks.
The use of poster frame
Various series of poster frame, beautiful and generous, unique appearance, smooth lines, suitable for the real estate sector, housing rental, brand promotion, conference decoration, hotel entrance, supermarkets and other places. Novel modeling, promote individuality, installation is extremely simple, placed freely, display unlimited flexibility.
Poster frame material
Poster frame frame is generally made of aluminum alloy, because aluminum alloy is more solid, portable. The backboard is mostly made of PVC material, but also made of KT board or other materials. The picture is very casual, because you can change at will, the picture can be paper, fabric, depending on the situation. Contact: Wu Meng
poster border how to makeposter border how to make? Poster design tutorial: 01 a new rectangle, fill with black, select the rectangle and round, use the pen tool to outline the path, as shown in the figure. 02 draw the right side of the circle, the right side of the roughly divided into 3 size, draw a rectangle. 03 select the text tool, write small words, then, edit, set the size of the paintbrush. 04 select the small round head, the creation of the text in the set to the shape of the font for the book body, the size of 20 points, color, the color can be paper, fabric and fabric. size of 20 points, the color is black. 05 set the text as a shape, the font for the wireless body, size 30px, the color is white. 06 set the size of 30px, the text is black, in the right side of the drawing board, press OK. 07 set the layer styles. Now open the picture, select the picture or texture fill. The background layer is now white, press OK. Draw another rectangle in the direction of the layer, fill the rectangle with the bottom layer and select Stroke Path.
Supermarket promotional posters how to makeNo need to imitate the mall posters, you can do ah, mainly to be creative, can attract passers-by on the line. General design software can be, ps or core, as long as the file pixels can be done, posters are generally made into spray paint or portrait mode, very cheap 20 dollars or so a square dm is a bridge connecting enterprises and consumers, its function is usually expressed in the following four aspects: first, stimulate consumer interest, so that consumers see the dm to produce further understanding of the product's desires; second, to induce consumers to make a purchase decision, and to make a purchase decision, and to make a purchase decision. Induce consumers to make a purchase decision, through the dm description of the product and the interpretation of the promotional policy, so that consumers have the idea of immediate purchase; third, quickly pull product sales, dm is the promotion of promotional activities, through effective publicity to allow a large number of consumers to consume at a particular time; fourth, publicize the brand image, through the dm differentiation display, so that consumers have a deep impression of the brand. However, many dm simply do not play the corresponding role, but fell into the waste collector to prepare for the end. How to avoid this embarrassing situation?
Visual stimulus to draw close to the relationship
dm's effectiveness lies in its visual stimulus potent, this stimulus can be divided into the appearance of modeling, graphic design and copywriting in three areas:
Differentiation of the appearance of modeling is to stimulate the consumer's eyes the first barrier, such as the size of the size of the paper, the thickness of the paper, the shape of the changes, etc., many of which dm do not pay attention to this, either a4 Paper, either a2 folded, anyway, according to the original paper size to do to save money and trouble, in fact, as long as some changes in the shape, you can let consumers have a refreshing feeling. At the same time if the difference in the appearance of the modeling can also have some use function, such as made into a simple fan, people will be happy to accept and will not be thrown away.
The graphic design is not limited to beautiful, but more in its simplicity and differentiation, many dm are not forgetting to use a large number of product images, or the use of lengthy copy, the result is not only the loss of beauty and visual fatigue to the consumer, but also diluted the theme of the publicity. If not to show some kind of consumers may not have seen the new, strange, special products, then the product picture in the eyes of consumers is secondary to the product of some of the prominent features of the amplification is something that consumers are interested in. Such as a brand of integrated environmental protection stove dm home page, no product pattern on the page, only "so that the kitchen fumes without a trace, so that the housewife more accelerated" a slogan, font design and the theme is particularly prominent, the effect of visual stimulation is particularly good.
Copywriting can be said to be the dm effectiveness of the top priority, is to stimulate and guide consumers the most effective part. This stimulus is hierarchical, the first is visual stimulation, followed by psychological conquest. Visual stimulation is not achieved through the content of the complex, but rather suggestive words to express the performance of the product or business project and the relationship between the interests of consumers, to highlight the font as a means of expression, so that consumers will be able to see at a glance what is of interest. Such as fast food dm always highlights "this coupon discount x yuan", so that consumers can see at a glance that the enterprise handed over money.
Through the visual stimulation of the above three aspects, so that consumers will not have a disdainful mind after receiving the dm, so that consumers want to take a closer look at the content of the dm, so that the relationship between the enterprise and the consumer is further drawn closer.
Content stimulation determines success or failure
Through visual stimulation is not enough, because visual stimulation to solve the consumer's attitude towards the dm, when consumers read the dm whether to respond to the enterprise's proposition, is the enterprise through the dm sent to achieve the corresponding purpose of the key. To make the content of the dm to play a role in stimulating consumer psychology, it is necessary to systematize the content of the dm conceptualization and arrangement, so that the formation of a clear theme, the idea of a complete publicity materials.
dm content arrangement should include the following four aspects:
One is to put forward consumer concerns;
Two is to put forward the solution to the problem;
Three is to express their ability to do this thing;
Four is to bring what benefits to consumers.
The organic combination of these four aspects is a complete and effective dm. such as a brand of integrated environmental protection stove dm, the appearance of the folding of the large a4, the color to abandon the big red and green of the popular practice, the use of the product appearance with the color close to the grey and white, the contents of the four pages to express the content of the different content. Its first page is a "so that the kitchen fumes without a trace, so that the housewife more healthy" slogan, font slightly larger and prominent, to prompt consumers to pay attention to the kitchen fumes and human health issues; page 2 is a short news extracted from the media, the news title is "housewives suffering from lung cancer, kitchen fumes is the culprit," this page plays a role in letting consumers have a sense of the kitchen fumes. Consumers have a kind of fear of kitchen fumes psychological effect; page 3 is thrown out a kitchen photo, photo of integrated environmental protection stove products, the picture below the introduction of product features, tell consumers that this product can effectively solve the problem of kitchen fumes pollution; the fourth page is to strengthen the consumer's concern about the product and the purchase of the address, contact information, the page in the middle of a small square design, square box is the A small square design in the middle of the page, the square box is a "ensure the health of your family, let xx into the kitchen" advertising slogan. This dm issued after the customer door-to-door rate of more than 20%, become effective in pulling the product sales of a powerful weapon.
Enhance the credibility of the use of a careful
A good dm can often bring enterprises a lot of money in return, and therefore it is as a means of corporate advertising by small and medium-sized enterprises to be used in large quantities. Despite the fact that the Administrative Measures for Printed Advertisements have been implemented since 2005, and the corresponding regulations have been made for the printing and distribution of dm, the reality is that there are difficulties in the supervision of the government authorities, which makes the distribution of dm by enterprises too casual, and the violation of dm is common. At the same time, enterprises in the use of dm arbitrariness, but also led to the loss of credibility of dm advertising, and this loss of credibility will make the effect of dm greatly reduced. Therefore, enterprises in the process of using dm also have to pay attention to how to enhance its credibility, that is, not all enterprises are suitable to do dm publicity, not all occasions are suitable for the issuance of dm, not all people can be sent as the object, do not take the dm as a tool for cheating
Poster design. Absolutely with photoshop to do, do layers, illustration, typing. It's relatively simple!
Oh, if you are in a hurry, then find a place to advertise and let someone else do it, hidden cheap!
If you're on your own, then you'll buy a book and learn it! Oh, the main thing is to see what kind of map you do it, each map to do the steps are not the same.