Abstract: There are still many problems in China football, but China football still has unlimited development prospects: China has strong human resources, its economic strength is developing rapidly, the football market is also developing rapidly, and professional leagues are gradually improving. AFC values football development in China. I believe that with the gradual improvement of some systems and measures, football in China will gradually develop and China will surely become a football power. Keywords: China football industry human resources economic strength Football market professional league system perfect AFC Asian football development plan city league problem Text: China football industry started late, and the current situation of China football is not good. It can be said that there are many problems, but with the successful operation of professional leagues and the rapid growth of China's comprehensive national strength, it has developed rapidly in recent years, and it has a sudden emergence. In 1994, China began to implement professional leagues, which formed the framework of the football industry. At that time, the leagues attracted a large number of funds, and the investment reached tens of millions of yuan, which greatly promoted the spread of football concepts. Subsequently, the world's top clubs and national teams came to China one after another, which effectively promoted the domestic football market. Commercial sponsorship, TV broadcasting, football product development and so on made the football industry form a certain scale. The development of football in China has the following points: First, the development of the football market in China. Nowadays, more and more international investors are pouring in in the Premier League, so they have started their own "global plan" together with many European clubs, hoping to get enough shares in overseas markets. European clubs have made plans to explore the China market. Recently, Chelsea Football Club and Sina cooperated to build an official Chinese website. In addition, the new board of directors of Liverpool Football Club has also started its own new marketing plan, targeting the East, and China is an attractive choice. Before that, many European clubs had planned to develop the China market. AC Milan, Manchester United, Real Madrid and Barcelona all came here in the past four years. China ranks fourth in the world in economic strength, with a population of 1.3 billion. It is developing rapidly and has many new business opportunities, but it is impossible to benefit a lot from the China market in a short time. Consumers in China will not easily accept brands from abroad, especially Milan lost to Shanghai Shenhua Team in the 81,111-person stadium in Shanghai with the second team, and the audience was few. China fans gave a clear signal: Don't take us for granted. If Chelsea wants to become the largest club in the world before 2114, it is very important to occupy the Asian market. In addition to signing a contract with AFC to support the Asian football development plan for four years, CEO Kenyon has visited Beijing many times. Besides helping China's football development plan, he also announced that Chelsea will visit China in 2118. Knowing that China fans want to see players from their own countries appear on the world stage, Chelsea signed a contract with the AFC, aiming at strengthening youth training and football development at the grassroots level in this region. Just when some people think that China players try out European clubs for commercial purposes, some China players have begun to play in the top leagues. PSV Eindhoven's left-back Sun Xiang won wide acclaim from China fans because he became the first China player in the history of the Champions League. In addition, there are three China players in Premier League clubs, such as national team captain Zheng Zhi who came to Charlton on loan, Manchester United's young striker Dong Fangzhuo and Manchester City's Sun Jihai. Although Manchester City's record is average, it is well-known in China because of Sun Jihai's many years in the Premier League, and they visited Shanghai last year. Another player who entered the China market was Xie Lian, who became the first foreign club to take over the China team after buying 91% of the shares of Chengdu Wuniu Team. Terry Robinson, chairman of Xie Lian, believes that commercial factors are not the driving force to enter the China market, because "China fans have different attitudes towards jerseys compared with British fans". The city where Chengdu Xielian is located has a population of 11 million and its economy is developing rapidly. Xie Lian hopes to use this place to promote his own brand and train young players from Africa. In order to win more support from local fans, Xie Lian also hopes to train young China players into future stars. It can be seen that European giants and clubs have begun to pay attention to China, and noticed the importance of cultivating China football talents and teams to promote their own team brands. Therefore, this will surely bring rapid development to China football talents training, and maybe China stars will appear in a few years. 2. AFC attaches importance to the development of football in China. On April 21, 2117, the launching ceremony of AFC Vision Nanjing Project and the opening ceremony of Nanjing City League were officially held. The FIFA Executive Committee and AFC President Hamann, FIFA Executive Committee and Women's Committee Chairman Makudi, FIFA Secretary-General Linz, and Chinese Football Association Vice Chairman Xue Li attended the event. Haman's visit to Nanjing personally attended the opening ceremony of the Asian Exhibition Plan, which showed that he attached great importance to this event. In fact, the concept of the Asian Football Outlook Program was first put forward by the new head of Asian football. Haman took office as the president of AFC in August, 2112. After taking office, Haman always wanted to do something to highlight his ruling achievements and make a contribution to Asian football. So he had the idea of developing grass-roots football and letting more people participate in football. Since March 2113, preparations for the Asian Football Outlook Program have been started. In the minds of Haman and many AFC officials, China is a country with great potential in football. With the rapid development of China's economy, the football market in China attracts everyone like a big cake. Because of China's important position in Asia and even the world, China's football also influences the development of Asian football to a great extent. It can be said that the strong ability of China's football can drive the rapid improvement of the whole Asian football. Harman is optimistic about China's football prospects, saying: "China is strong and Asia is strong." The "Asian Outlook" plan is a long-term strategic development plan aimed at developing the level of Asian football. The "China Outlook" plan is one of the most important plans, and Nanjing is a city with great potential. Haman and other AFC officials also praised Nanjing yesterday. Harman even boasted of Nanjing's profound heritage: "Among the capital cities of China, Nanjing has a relatively high overall level. In addition, the geographical location of Nanjing is also relatively dominant. In East China, AFC only chose Nanjing as the key supporting city for football. Support for Nanjing football can also have an effective and beneficial radiation for football in neighboring cities. This is the reason why we chose Nanjing. In addition, after the 11th National Games, Nanjing has a world-class football field like Olympic Sports, which is necessary for the development of football. Moreover, the enthusiasm of Nanjing fans is also what we value most. I believe that Nanjing football will be greatly improved. " Third, the relevant competent departments, governments and other relevant industrial groups have given great assistance. During his stay in Nanjing, Harman said the most words of thanks to the China Football Association and the Nanjing Municipal Government. In Harman's words, playing football needs the support of all parties. President Harman said: "Nanjing can become a hot spot for football development. The development of urban football needs not only the support of players, coaches, referees, football associations and fans, but also the strong assistance of relevant authorities, governments and other related industrial groups. Only in this way can football go deep into the grassroots and benefit more teenagers at the grassroots level. " President Harman once again emphasized the importance of the development of city league clubs in the development of football. "While participating in the competition, clubs also bear more social responsibilities for their various behaviors in front of the public, which can set up a good image for the growth of young football players, which is why the development of clubs is the lifeline of football development." Now, the Premier League giant Chelsea has joined the Asian Football Outlook Program, and Haman also warmly appealed yesterday, hoping that more sponsors can join the Asian Football Outlook Program, including enterprises in China. 4. China Football Professional League has gradually improved and initially established a competition system that conforms to the professional characteristics of football, initially forming a circulating football market. The establishment of professional football mechanism has enabled our players to grow up in an environment of real swords and guns, and have greatly improved their physical fitness, skills and psychology. Professional leagues have created huge business opportunities and many employment opportunities, provided considerable tax revenue, and promoted the development of tertiary industries such as civil aviation and catering. The league also greatly enhanced the popularity of many cities and promoted their infrastructure. Football league has become an important part of people's indispensable cultural life on weekends. The biggest success of professional league is to attract a large number of fans to the stadium, making football the most prosperous sport in China. The development of football in China still faces many difficulties. 1. The football market in China lacks a relatively perfect industrial system, and the hardware conditions of the football environment are not available. For example, in the Premier League, the most successful of the five major leagues in Europe, the income from TV broadcasting accounts for more than 41% of the annual income of major clubs, and the proportion of small and medium-sized clubs can reach more than 71%. After the TV station buys the broadcasting rights, it will make a profit through pay TV. In Europe, especially in the Premier League, watching professional football matches is either going to the match site or paying to watch live TV. At present, there is no complete charging system in China. If TV stations spend huge sums of money to buy broadcasting rights, it will probably lead to losses. After CCTV withdrew from the broadcast of top leagues in China, it in turn played a negative role in the development and promotion of leagues. This is the biggest difference between the Premier League and the Super League. In 2114, we (the club) tried to follow the example of the Premier League and set up a professional league, but the Football Association, which is in charge of football resources in China, did not delegate power, and the attempt to reform failed. China Football Association is now both a manager and a referee. This state of management is obviously unreasonable. There will be changes after 2118. Before the 2118 Olympic Games, the current football situation in China will not change much. As footballers, we should do our part well under the existing system, and more importantly, we should make theoretical research on the football market and club management to pave the way for future development. 2. There are still problems in the football league. The biggest failure is that the level of professionalism is not high. First, the level of sports is relatively low. Second, the construction of clubs is lagging behind. Third, the professionalism of players is not high. Fourth, the system of the league is still immature. There is no need to be blindly pessimistic about the league, but we should look at the current heat with a cold eye and not be carried away by the bubble. Up to now, most clubs in China have to rely on continuous blood transfusion to survive. If the "hematopoietic" function of the club cannot be established, the prosperity of professional leagues may be a false prosperity. The official in charge of technology of China Football Association also admitted that the league tournament did not bring a qualitative improvement to the football level in China, but on the contrary, it created an impetuous environment that was not conducive to the positive development of football. Most of the players are of low quality, and scandals such as match-fixing, black whistle, gambling, behind-the-scenes trading and clubbing are constant inside and outside the stadium. Instead of playing the role of "spiritual civilization window", the football league is suspected of becoming a big sauce jar that hides evil people and practices evil. Football field has increasingly become a place for some people to vent their excessive emotions, and football violence has become an increasingly serious social problem. There are many problems in the league, mainly due to poor management. It seems to be just a football league, which actually involves all aspects of social life and needs all kinds of senior professionals to operate and manage it. China League should not only introduce foreign coaches and players, but also introduce an advanced management organization and various related professionals. In short, although there are still many problems in China football, China football still has unlimited development prospects: China has strong human resources, its economic strength is developing rapidly, the football market is also developing rapidly, and professional leagues are gradually improving. I believe that with the gradual improvement of some systems and measures, football in China will gradually develop and China will surely become a football power.