In the fierce competition of attracting investment, how to attract the attention of potential investors from the very beginning has become a challenge that every investment specialist must face. A fascinating opening statement can not only make investors interested in you and your brand, but also lay a good foundation for subsequent cooperation.

As the founder of a handmade yogurt brand, it has copied more than 111 stores nationwide. Below, I will start from the pain points that investors pay attention to and share some skills to optimize the opening remarks of joining the investment promotion.

first, understand the pain points of investors and directly hit the inner needs

before preparing the opening remarks, we must first deeply understand the needs and pain points of potential investors. They may be concerned about such issues as the return on investment of the project, brand awareness and reputation, product competitiveness and market demand, the company's operational support and after-sales service. In view of these pain points, we can design more targeted opening remarks.

second, create a fascinating opening statement

highlight the brand strength: for example, "Hello, we are a well-known brand with a history of XX years, and there are more than XX successful stores in China. Our brand has a wide influence and is your trusted partner. "

emphasize product advantages: for example, "our products have unique taste and technology, which are deeply loved by consumers. In the highly competitive market, our products have always maintained a leading position. "

highlight operational support: for example, "we provide comprehensive operational support, including one-stop services such as site selection, decoration, training and marketing. Let you open a shop easily and operate without worry. "

cite a successful case: for example, "Mr./Ms. XX, we had a franchisee whose situation was very similar to yours. By joining our brand, he/she successfully achieved wealth growth and career development. I believe you can do it, too. "

Third, use emotional factors to enhance the * * * sound

In the opening remarks, appropriate use of emotional factors can enhance the * * * sound with investors.

For example, you can tell some real entrepreneurial stories, so that investors can feel the temperature and value of the brand. At the same time, we should also pay attention to maintaining a sincere and enthusiastic attitude, so that investors can feel your professionalism and credibility.

Fourth, continuous learning and improvement

Successful investment promotion skills are not immutable. With the changes of the market and the needs of investors, we need to constantly learn and improve our verbal skills.

You can continuously improve your professional level by attending training, reading related books and communicating with peers.

in a word, a successful opening speech of investment promotion needs to be designed according to the pain points and needs of investors, and at the same time, emotional factors and sincere attitude should be used to enhance the voice of * * *. By constantly learning and improving our verbal skills, we can better attract the attention of potential investors and promote cooperation.