Interior decoration environment:

Interior decoration is a powerful marketing tool for all catering industries. Such elusive instruments as mood and atmosphere have a direct impact on the income of restaurants. It is a common marketing method to combine marketing with extra supply. Many restaurants often use all kinds of tricks to attract guests, such as: newspapers, magazines, books, etc. are available in the restaurant for guests to read, or foreign language news, English conversations and other programs are broadcast. Or arrange the restaurant into a restaurant with the significance of a library.

Importance of word-of-mouth:

According to the survey data, a customer who thinks he is satisfied after spending in a firm will infect 13 onlookers with his feelings of satisfaction, while a person who has had unpleasant consumption experience in a firm or thinks he is not satisfied will tell 26 people about his experience and dissatisfaction.

Thus, the importance of word of mouth is "the customer is the god of the restaurant". The restaurant won a good word from him, more than one from anyone in the restaurant. It has a great influence on latent customers. Because the latent guests would rather trust the customers than the restaurant staff. Just as a saying goes: "If you leave customers' complaints unchecked and don't correct them, then you will find that the number of customers in your restaurant will be reduced all over the world every day."

it can be seen that in the marketing process, complaints from guests can not be ignored. Therefore, guests who complain should be given a rescue opportunity, that is, free service or discount, to correct customers' prejudice against this product and service, so that they can come back again and be willing to recommend your restaurant to others.

Importance of site selection

1. Regional economy.

Food consumption is the payment of discretionary funds after people have enough funds to meet the basic needs of daily clothing, food, shelter and transportation. The income level and price level of people in a region all affect the amount of money people can consume and the price they have to pay. Generally speaking, when people's income increases, people are willing to pay higher-value products and services, especially in the quality and grade of catering consumption. Therefore, restaurant chain enterprises should generally choose areas with prosperous economy and rapid economic growth.

2. Regional plan.

before determining the restaurant chain, it is necessary to consult the local authorities about the regional architectural plans of potential locations, and to know and master the information about which areas are planned to be divided into commercial areas, cultural areas, tourist areas, traffic centers, residential areas, industrial areas and so on. Because regional plans often involve the demolition and reconstruction of buildings, if chain enterprises are blindly selected without understanding, they will encounter demolition before the cost recovery, which will make enterprises suffer huge economic losses or lose their original geographical advantages. At the same time, after mastering the regional plan, it is convenient for us to determine the unsuitable business forms and business specifications according to the unsuitable regional types.

3. Cultural situation.

cultural teaching, national habits, religious worship, social customs, social values and cultural atmosphere constitute the social and cultural situation of a region. These identities affect people's consumption behavior and methods, and determine people's income distribution bias. Generally speaking, people with high cultural essence have higher requirements on the situation and grade of food and beverage consumption than those with low cultural essence. Cultural differences affect the specifications and scale of chain operation.

4. Consumption fashion.

A period of fashion can often affect consumers' consumption methods and preferences to a great extent. With the improvement of people's consumption level and the enhancement of health concept, people pay more and more attention to the hygiene of dining, so that chain restaurants with beautiful, comfortable and clean appearance are more and more accepted by people.

5. Competition.

The competitive situation of catering industry in a region can be divided into two parts. The first is the evaluation of direct competition, that is, the competition that may be caused by catering enterprises that supply the same business items with the same specifications and grades, which is negative for catering enterprises. (2) Long-short direct competition, including incompatible business contents and varieties, or catering enterprises of the same variety but not up to specifications or grades, sometimes plays a complementary role and is beneficial to catering enterprises. When choosing a chain operation area, if there is no competition of any kind, it will have a monopoly position; If there is any form of competition, it is worth studying and considering before the chain operation group invests. Competition is not only a threat, but also a potential favorable premise. As long as competitors are used as a mirror to analyze their strengths or weaknesses, it will be convenient for us to take the initiative in the competition.

6. Location characteristics.

Location characteristics refer to the location characteristics related to catering business activities. For example, the distance and bias of the areas where catering enterprises operate, such as political center, shopping center, business center, tourism center and catering service area. The location of chain restaurants directly affects the items and contents of restaurant management.

7. Street form.

This identity mainly considers that the form of streets and traffic will attract people to this place, just as they will make the population move because of tourism.

8. Traffic conditions.

information about the street traffic situation of the target location can be obtained from the highway system and local government agencies. If the traffic data has not been counted in the past. Then you can take the most meaningful sample data of the day as a reference. Traffic conditions are often calculated at noon, weekend nights and sundays. Statistical data over a period of several days should eliminate those biased results. The statistics of dinner time may have a great impact on the traffic of people who rely on long-term tickets. Traffic conditions often mean tourists, so get the data of vehicle flow and the analysis data of pedestrians in this area to ensure that there are enough tourists after the restaurant is built.

9. scale and appearance.

The floor shape of the restaurant should be rectangular and square, and there must be enough space to accommodate buildings, parking lots and other measures that need to be taken. Triangular or polygonal ground is not worth taking unless it is unusually large. At the same time, the possibility of future consumption should also be considered when evaluating the scale and appearance of the place.

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11. Visibility and image characteristics of the restaurant.

the visibility of the restaurant refers to the obvious degree of the restaurant's location, that is, customers can get the perception of the restaurant from any angle. The visibility of restaurants is evaluated from the perspective of vehicles and hikers from all over the world, which is important for places located near expressway with heavy traffic. The visibility of restaurants often affects the attractiveness of restaurants. At the same time, catering enterprises should have obvious prominent image characteristics in the selected address no matter from the aspects of business content, methods, food quality, service and decoration. It is particularly important for chain restaurants located in the middle of crowded businesses, and its image characteristics will increase the attractiveness of all chain enterprise groups.