With the continuous development of the beverage industry, the tea shop industry has gradually become a business opportunity, attracting more and more entrepreneurs and investors to join the industry. From the market point of view, the tea shop industry has many advantages, such as diverse consumption, diverse categories, large profit space and broad prospects.
Second, brand positioning.
Tea Story is committed to building a tea shop with high quality, high service and high reputation. We will learn from the experience of leading milk tea brands at home and abroad and integrate fresh, natural and healthy ingredients to launch the most distinctive and delicious milk tea. We are committed to creating a new, healthy, fashionable and delicious tea culture that people can't put down.
Third, market research.
Through the investigation of the local beverage market, we found that there is a great demand for milk tea, juice drinks and other beverages in the local market, and consumers are more localized, and they are more accustomed to the local flavor and taste. Tea story is committed to making local milk tea and juice according to the needs of local consumers to meet the needs of the local market.
Fourth, the store location.
Tea story tea shop is located in shopping circles, downtown areas or large commercial squares with high commercial flow and concentration, such as commercial streets, shopping centers and office buildings. The crowded people near the store are easy to form a strong regional competitive advantage.
Verb (abbreviation of verb) market strategy
Tea Story Tea Shop adopts diversified marketing strategies, including online marketing and offline marketing. Network marketing mainly includes official WeChat account, Weibo, Tik Tok, Aauto Quicker and other social media, as well as search engine advertising and email marketing. Offline marketing mainly includes store promotion, brand activities, coupons and joint promotion.
Operation management of intransitive verbs
The management of Tea Story Tea Shop mainly includes personnel management, purchasing management, sales management and financial management. In terms of personnel management, we will conduct training and management in strict accordance with standardized operating procedures to ensure that employees operate according to regulations and provide quality services to customers. In purchasing management, we will choose partners with quality clearance, affordable price and stable supply. In sales management, we will ensure the quality of products and the stability of supply through regular inventory and effective inventory management. In financial management, we will use professional financial software and tools to manage, keep abreast of the economic situation in the store and provide data support for decision-making.
Seven. financial budget
The start-up cost of Tea Story Tea Shop is about 65,438+10,000-200,000, including decoration, equipment, capital flow and basic expenses. According to the market demand and competition, it is estimated that the daily operating income is between 5000- 10000 yuan and the monthly net profit is between 5000-8000 yuan.
Eight. abstract
Tea Story Tea Shop is committed to building a tea shop with high quality, high service and high reputation, bringing healthy, delicious and tasteful drink experience to local consumers. We will continue to aim at meeting customers' needs and innovation, and provide customers with better services and more surprises.