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Feasibility analysis report on establishing outdoor advertising company

Shanghai Yuanzhe Consulting

Successfully compiled the feasibility report of Jiangsu Nantong xxx Advertising Media Company! The client company's main business is: business printing, indoor and outdoor, network and so on! Yuan Zhe's report mainly investigates, demonstrates, evaluates and analyzes the project in terms of market and sales, construction scale and products, site selection, raw and auxiliary materials supply, process technology, equipment selection, personnel organization, implementation plan, environmental impact, investment and cost, benefits and risks, fund raising, etc., and scientifically predicts the financial, economic and social impact that may be obtained after the project is completed on the basis of experts' research experience, so as to ask whether the project is possible.

yuanzhe consulting also has rich experience in many related fields, such as energy, chemical industry, IT internet, food and beverage, tourist hotels, real estate, 3G, catering, beauty salons, textiles and clothing, hardware and building materials, retail logistics, automobiles and parts, etc. Yuan Zhe pays close attention to the development of China's industrial economy for a long time, and provides comprehensive and systematic services for customers!

third, the analysis of the business projects and economic situation of the advertising company.

1. Departments set up by advertising companies.

1), advertiser business department. Business scope: advertising design planning, print advertising production design, VI design; Media advertising agency; Outdoor advertising (including the design and production of window, poster, light box and street sign advertisements, etc.); Interior decoration design and exhibition advertising design; All kinds of color black and white printing business; Television advertising and electronic network advertising production and release, etc.

2) Public relations training department: responsible for the company's business contact and customer emotional communication, as well as personnel training, management consulting, market research, information consulting, public relations planning, marketing planning and so on. Coordinate social affairs inside and outside the company and create a good environment for the company's development.

3) Cultural Exhibition Department: responsible for the contact, planning, design, layout and implementation of all kinds of exhibition business, the development and implementation of cultural business and the sales of cultural goods.

4) accounting department: responsible for the company's financial work, ensuring the company's good financial work, and doing a good job in the multiplication of capital funds, so as to achieve good economic benefits and make the company grow and develop continuously.

company marketing strategy:

as a cultural company focusing on advertising, we should first make an incorrect positioning of our company and marketing objectives, and then formulate marketing strategies and implementation plans for the target shopping malls. Only in this way can we win in the competition, gain profits, win customers and expand market share.

company positioning:

professional advertising design company for culture. It mainly undertakes all kinds of advertising business (media, outdoor, various POP color printing advertisements and professional VI design, advertising marketing and corporate image brand planning), and also runs business such as enterprise management training information consultation and cultural business.

Work business includes:

1), VI design, graphic design and renderings.

2), advertising professional media agent, responsible for the design of the board, photography production, release.

3) Design, planning and printing of color advertisement printed matter.

4) Design and production of various inkjet printing, design and production of bidding documents and business cards;

5), public relations management, marketing training, professional design and planning of various advertising and marketing public relations, etc.

6) Other cultural undertakings such as organization, planning, exhibition and information consultation of various conferences.