If you want to open a shop in the city, then joining is the best choice. Convenience stores in cities are under great competitive pressure, and consumers trust brands very much. If the convenience stores they run are self-operated, it is difficult for shops that can't even be named to gain the recognition of consumers and cultivate long-term loyal customers. Most franchisees have a certain brand awareness, and using other people's brand advantages can better gain customer recognition.
For those who start their own businesses for the first time, they are not familiar with site selection, shop opening and operation, so they can only rely on individuals to run their own businesses. Relatively speaking, they are a big tree against the wind, and the failure rate is much lower than that of self-employment. In addition to brand advantages, franchisees also have a unified procurement and distribution system, which can provide franchisees with the configuration and supply of goods. Therefore, joining convenience stores generally does not exist the possibility of out-of-stock, which can also reduce the burden of hoarding goods and ensure the quality and price advantage of goods to a certain extent.
But if you want to open a shop in a remote village, there is not even a decent convenience store chain, so it is impossible to join. People there don't know much about any brands, but they are in urgent need of daily necessities, so there is no need to join. If you open your own shop in the countryside, the profits are all your own, and you don't need to give a certain proportion to the franchise brands. The right to operate is in your own hands. Buy whatever you want and adjust the price if you want, but it will be very hard.
Choosing different convenience stores in different geographical locations can directly affect the business in the store. For example, in some fast-paced business districts and large office buildings, there is not much communication between customers and operators. They only trust the popularity and quality of the products, and it is of course advantageous to choose to join. Near schools and communities, where people are not particularly busy and need humanistic care, you can consider starting your own business. Good self-employed people can blend in with customers, and good family ties and price advantages have great lethality. Self-operated convenience stores do better than joining.
The above is an analysis of the advantages and disadvantages of joining and self-employment, but Bian Xiao still suggests that joining is better, because the times are developing rapidly and self-employment can't keep up with the times. The characteristic is that under the impact of new retail, it is difficult to go on for a long time without background support and perfect management process.