I. Existing problems
1, blindly follow the trend
The children's amusement park industry is a sunrise industry, but not every place is suitable for opening children's amusement parks. For example, there are already five or six indoor children's amusement parks in a small town. Do you want to open another one? Are you sure enough to stand out from the competition? Before you decide to open a children's amusement park, you must do a good job in market research and don't blindly follow suit. Only by accurately grasping the market can we win.
2. Improper equipment selection
What kind of amusement equipment in children's paradise is more popular with players? What kind of playground equipment is not easily outdated? Operators should consider the positioning of the park and the needs of the target groups when purchasing children's amusement equipment, and remember to choose by feeling.
Take Naughty Castle as an example. Naughty castle equipment is usually suitable for children aged 1- 12. Older children prefer exciting entertainment facilities. No matter how fun and popular the amusement equipment is, if it can't be put in the right place, it won't play a role.
3. Negative operation
After the successful opening of the Children's Park, some investors began to become lazy and wanted to "lie down and make money", which is very dangerous. The key to the profit of children's paradise lies in its operation. Also, in the face of the problems encountered in the operation of children's paradise, no matter what, don't try to solve them.
4. Insufficient ability of going concern.
① Market demand
Children's playgrounds have insufficient control over market demand. Market demand is constantly changing, which requires operators to have sufficient judgment and decision-making ability. In addition, in different periods, the change of parent-child relationship will profoundly affect the management strategy of park venues. Whether the indoor children's playground can continue to operate depends on whether it can correctly grasp the market changes and grasp the "pain points" of players.
② Horizontal competition
When many investors saw that the business of children's amusement parks was booming, they blindly followed suit and piled up investment, which made the competition in the children's amusement parks market extremely fierce.
③ Over-reliance on holiday marketing.
Festival marketing is the highlight of children's amusement park. Over the years, holiday marketing activities have led many amusement parks to rely on holidays for profit, ignoring the importance of daily income. The danger is that once the holiday marketing breakpoint occurs, the whole business chain will be out of touch and the paradise will be unsustainable.
Second, the new trend of children's business
At present, although the children's business is as hot as ever, it also exposes many problems. In order to avoid missing business opportunities, many businesses have adjusted and copied new measures.
1, focusing on developing game products that can make parents and children happy.
If the children's playground only pays attention to the attraction to children and ignores the parents with wallets, and only pays attention to the entertainment needs and ignores the catering and shopping activities that can be consumed in the same scene, it will miss the great benefits brought by parent-child common consumption. It is important for parents to put down their mobile phones and participate in the game together. Many post-80s and post-90s parents are experienced gamers, and the games they despise are rarely played by their children. Therefore, parent-child games must make adults and children feel fresh. If parents leave good memories, they are more likely to spend money repeatedly with their children.
2. Children's entertainment products with traditional types.
Parent-child amusement park combines excellent traditional products, such as naughty castle, handmade DIY, story hall and so on. With a brand-new interactive experience, a variety of complete activity areas are formed, which improves the consumption satisfaction of parent-child families.
3. Integrate with other formats to form linkage consumption.
The scene game experience of large indoor children's playground has many points of combination with other surrounding formats. After the game, give coupons from nearby restaurants, shopping coupons, or get a chance to play in nearby restaurants and supermarkets for free. As long as you have enough imagination and design the operation mode and game mechanism according to the actual needs, you can form multi-point joint consumption.
4. Traffic is converted online, down and back.
Indoor Children's Paradise attracts users to the scene through online marketing activities, transforms offline target customers into online users on specific platforms through APP and WeChat, and then makes these users come to offline scenes repeatedly through targeted online publicity, which can form a virtuous circle of diversion.