Demand trend of catering industry: "Good things are not expensive"

In recent years, it is not difficult to sum up from various consumption phenomena: the consumption concept of contemporary young people has changed. What is the change? From pursuing "high premium style consumption" to "good things are not expensive".

The internal driving factor of the change of its consumption concept is that the whole society is too rich in material, and people no longer pursue flashy things at the top of the pyramid to show their social status. The consumption characteristics of this era are: commodity rationing-high consumption release-good things are not expensive.

Consumers who grow up from the era of material scarcity usually have the phenomenon of "over-consumption"-the early Chinese love for all kinds of luxury goods is the embodiment of this phenomenon. The generation growing up from a material-rich society prefers goods and comfortable lifestyles that conform to their own aesthetic concepts, and emphasizes the use attributes of the goods themselves rather than the thinking of "showing off wealth".

This is the consumerism of "good things are not expensive" and it is also the demand trend of the catering industry in the future.

Cheap but not "simple", the consumption experience can not be "cut off"

Returning to parity, from excessive consumption to rational consumption, is the trend of current market economy development. But parity does not mean reducing everything, and simplicity does not mean "simplicity".

What should catering brands do to grasp the core of "good things are not expensive"?

There are two key points. The first point is that products should be of good quality and reasonable price. The second point that many catering people tend to overlook is to pay attention to the consumption experience.

On these two points, Jiangxi's powder mixing is very balanced. A bowl of Jiangxi mixed powder is only three yuan, and it tastes good, and the rice noodles are smooth. More importantly, the brand of Jiangxi Mixed Powder attaches great importance to "consumer experience", which embodies "exquisiteness" from the front of the store, to the decoration in the store, to the plates, bowls and chopsticks for dining.