Dear leaders, colleagues and friends:

Hello! It is a great honor to discuss work and sum up experience with you. The following is my report on work, please comment.

The year 2115 has been an extraordinary year for supermarkets. The changing market situation, the expansion of * * and * * supermarkets, the entry of * * luxury stores, the expansion of * * new stores, and the compression and adjustment of stores in cooperation with group companies have caused great sales pressure on our stores. However, with the support and guidance of the manager's office and various functional departments, we actively innovated marketing, created consumption hotspots, and strived to optimize the environment and environment.

to sum up the achievements made in the past year, there are five main contents, all of which revolve around the work carried out in the year of "adjustment, promotion and development" and service marketing.

in 1: 15, the store achieved sales of 83.256 million yuan, with an increase of 8.73%, and gross profit of 8.533 million yuan, with an increase of 84,111 yuan and an increase of 2.45% year-on-year. This achievement is inseparable from the store's earnest implementation of the six-character policy of "adjustment, promotion and development" of the group company. How to ensure the sustained and good development of the store, how to consolidate the foundation and maintain sustainable development in the case of more intense market competition and new competitiveness, we have mainly done three things around the six-character policy:

A: constantly adjust the brand structure and price composition to form a new growth point of the store. The introduction of Dumex, Feihe milk powder and golden cereal, and the elimination of Qin maid and Jinxing milk powder have improved the brand structure of brewing and blending; The introduction of Yangzijiang, Yili yogurt and Yushu edible oil enriched the daily grain and oil categories; The introduction of Qinong and Guangong Square has optimized the wine category; The introduction of toiletries such as Oriental Flower and the elimination of brands such as Miaosi and Liangzhuang ensured the sustained and high growth of the decontamination area. The introduction of strong advertising products such as nutrition express, good times seaweed and xylitol has optimized the brand image of the store.

B: timely adjust the display layout of seasonal commodities. Water and drinks; Insecticidal series and cream series; The display layout of hot pot, cold dishes and other commodities has been adjusted and changed in time to meet the needs of consumers.

C: the replacement of cashier, the supplement of shopping baskets and the installation of monitoring facilities have further enhanced the competitiveness of the store and ensured its sustainable development.

2. Do a good job in marketing articles and actively expand sales to create profits. With the strong support of the marketing department, the store began to implement the large-scale activities such as the New Year Fair, spring dance Feiyang Detergent Festival, the May 1 and November Golden Weeks, and the Cool Summer Beverage Festival, as well as independent marketing activities on weekends and regular festivals and confrontational marketing activities aimed at various competitive forces. During the implementation of the Washing and Beverage Festival, both single cabinets set a record of 81,111 yuan in off-season sales on the opening day of the festival. The organization of antagonistic marketing activities not only ensured the sales growth of stores, but also caused a diversion blow to competitive stores. It is worth mentioning that after the store's compression adjustment, the independent marketing activities such as supermarket Thanksgiving Week, hot pot festival, wax goods promotion, deification of price, dancing to buy magic-Christmas ensured that the sales increased as usual after the store's area was reduced two months later, which reduced the impact of compression adjustment and ensured the completion of the annual sales plan.

3: actively participated in the establishment of the company's five good stores and made due achievements. Guided by the slogan of "striving for the best environment, safety and quality service, creating store benefits and increasing employees' income", we have ensured good benefits through adjustment and multi-form marketing; Through strict food quality and price management, after-sales service and frequent employee skills training, the service quality is ensured; By improving the display of goods, optimizing the layout of stores and setting off the festive atmosphere, the shopping environment is ensured; Through the self-examination and self-correction of potential safety hazards, the loss prevention system is improved to ensure the safe operation of the store; Through strict performance appraisal and three-job appraisal, the distribution is reasonable and the employees' income is good.

4. Pay close attention to fine management. The store has experienced high growth for several years in a row. Compared with intensive cultivation, the latter is more effective. Through the morning meeting, we organized all the staff to learn "Details Decide Success or Failure", and ideologically instilled the fine management consciousness in the staff. In order to sell, it is necessary to manage the inventory turnover. There was no vicious inventory incident in 2115. We need a high-quality marketing enterprise plan, but also an out-and-out executive team. Every marketing activity, we clearly subdivide the work content into people, ensuring the effectiveness of marketing activities. In order to establish a system of rules and regulations, it is necessary to have a strict inspection and supervision system. The monthly work plans submitted by the team leaders and clerks of each cabinet are supervised by the personnel assistant of the store, which ensures the timely completion of all work. Single product management and single product promotion are the main reasons for the sales growth of fresh and hundred-language courses. Through careful measures such as planning and assessment of suppliers' main items and brands, it provides a basis for elimination of compression adjustment.

5: A united, hard-fought and high-performance team has been established. During the two days of inventory compression adjustment, all the staff in the store fully demonstrated the spirit of young people in the supermarket who are high-spirited, not afraid of difficulties and can fight hard. A large number of capable and energetic young employees have emerged in activities such as rope picking flying, employee talent show, July 1 revolutionary songs singing and so on, which has increased the cohesion of the store team. The training course of accounting for back-up cabinet directors provides a stage for store activists who want to develop in supermarkets and achieve future success.

Of course, we also have some shortcomings, mainly in the following aspects:

1. Loss prevention management needs to be further strengthened to prevent vicious incidents such as discharge, and we need to further sum up loss prevention experience.

2. The fresh-keeping hardware facilities and lighting in supermarkets need to be further improved, and the fresh-keeping service function should be added.

3: the performance of some courses needs to be further improved, and the management of cultural and sports courses needs to be strengthened.

4. Group buying in stores needs to be further strengthened.

Looking back on the past, we are full of confidence. Facing the future, we will never be satisfied. In 2116, stores will undergo a more intense market environment and a heavier adjustment task. Who will take the lead in the parity format? We * * supermarket people are expected to face the challenge with greater enthusiasm. According to the requirements of the company's fine management and development year, we will start to carry out the following work:

At 1: 16, the overall work target of the store is expected to achieve sales income of 91 million yuan and gross profit of 8.95 million yuan. Continue to optimize the layout of the store, and the realization of the * * type high-performance supermarket before adding floors and the rational use of the * * building space will be realized in * month and * month. After adding the layer, we will strive to regain the position of the market leader in the parity format.

2. Ensure the fresh-keeping customers, improve the fresh-keeping contacts, gradually improve the fresh-keeping hardware, safeguard the fresh-keeping operation, and guarantee the soul of supermarket operation.

3: gradually improve the brand category structure of stores before and after adding layers, and do a good job of tapping potential. Strengthen the examination of single products, intensify the elimination, expand the effective display of best-selling products, and do a good job in introducing the products that are currently lacking in the store after adding layers.

4. Innovative management, happy marketing, and create more and more perfect marketing activities. Do a good job in traditional holiday food sales, highlight the sales of key brands and seasonal commodities, shape the image of off-season markets, and promote off-season sales through washing and beverage festivals.

5: strengthen loss prevention management and reduce the loss of stores; Standardize on-site management and deepen service connotation; Strict quality and price management to ensure food safety; Reserve human resources to ensure follow-up development.

Finally, on behalf of our supermarket team and individuals, I would like to express my gratitude to every leader, functional departments, brother stores and all employees of the supermarket who have made efforts for the supermarket. Thank you for your supportive work, which has laid a foundation for the development of the supermarket. I look forward to making greater contributions to the company together in 2116.

the debriefing is over.