activity plan of supermarket double 11 promotion planning
In order to effectively ensure the quality level of activities, it is usually required to make an activity plan in advance. The activity plan is a written plan of activities with clear contents and clear steps. So have you learned about the activity plan? The following is the activity plan of supermarket double 11 promotion planning (selected 5 articles) that I helped you organize. Welcome to share.
activity plan of supermarket double 11 promotion planning 1
activity theme:
low-price storm, national looting (dear, did you buy it? )
Activity time:
October 9, 21xx-October 11, 21xx
Activity content:
● The ultimate carnival (October 11, 21xx)
From 11: 11 on October 11, 21xx, the whole audience will be sold at a 51% discount, and a low-price storm will sweep the city!
(Note: The whole audience must be involved in the activity to achieve the cluster effect. )
● Activity 2 Shopping with courtesy and luck (October 9-October 11, 21xx)
All customers who shop in XXXX during the activity can participate in the lucky draw if the amount of a single memo is over 11 yuan.
First prize, 1 brand smartphones, a value of RMB 1,111
Second prize, 2 XX supermarket shopping cards, a value of RMB 1,111
Third prize, 6 vacuum thermos cups, a value of 61 yuan
Fourth prize, 21 soulmate rolls, a value of 31 yuan
Participation prize, 2,111 exquisite gifts, and a value of 2 yuan
(Note: the lucky draw is an instant scratch. )
● Double the sweetness of one person's holiday in Activity 3 (Oct. 11, 21xx)
Two lollipops (2 yuan/box, 211 copies) will be given to 1 yuan when shopping over 111 yuan
Two boxes of chocolates (25 yuan/box, 41 copies) will be given to you when shopping over 111 yuan
(Sweetness is limited, gifts. )
Estimated activity cost:
1. The estimated cost of the scratch card for the lottery is 1,111 yuan, and the prize cost is 8,111 yuan, totaling 9,111 yuan.
2. Double sweet activity, with an estimated cost of RMB 1,511.
3. The poster and advertising expenses are 5111 yuan.
the estimated total cost of this activity is RMB 15,511.
(Note: 7111 yuan can be shared by the merchants, and the cost sharing will be negotiated and finalized with the merchants in the early stage of the activity to facilitate the smooth development of the activity. )
event promotion:
1. Advertising, with newspapers running 2 issues 3-5 days in advance.
2, large-scale facade advertising and supermarket DM single-phase combination, so as to be eye-catching and attract customers.
3. Increase publicity by means of supermarket broadcasting and off-site promotion.
4. Use floor stickers, flags and publicity signs, and add festive music to create a good activity atmosphere.
activity plan of supermarket double 11 promotion planning 2
activity time: March 11-15, 21xx
activity theme: love 3.15, love 11,111 families
activity location: shopping plaza, comprehensive supermarket
subtitle: paying attention to 3.15, complaining is reasonable and more polite
activity content:
1.
2. High-quality goods: During the activity, anyone who finds expired goods and goods with quality problems in the store will get a small gift.
3. Excellent service quality: On the day of 3.15, all customers who go shopping in the supermarket can get a "service quality award-winning survey activity" form at the service desk, fill it out and return it, and they will get a "good mug".
4. Special sale activities with excellent prices: During the activities, a number of special sales products will be launched (ensuring quality and quality) and promoted at ultra-low prices.
5, generous promotional content: launch a number of department stores and snacks for the buy 3 get 1 free activities.
second, the integrity of the supermarket-interacting with you
1. Consultation on consumer cancellation: On the morning of March 5th, the Municipal Consumers Association set up an information desk in front of the first shopping plaza to publicize the relevant provisions of the Consumer Rights Protection Law to consumers, and received and handled complaints about rights protection on the spot.
2. Please supervise: Recruit 51 consumer representatives in advance, hold an authorization ceremony in front of the first shopping plaza on the afternoon of March 5th, and hire them as supervisors of the best use company, who will be responsible for supervising the product quality of the best use supermarkets, and regularly put forward various rectification opinions and suggestions to the company. According to the adoption value of the suggestions, the best use will provide souvenirs with a value ranging from 21-111 yuan.
3. Give back the true feelings to consumers
1. Your new clothes are mine. My heart
① "Farewell to winter" clothing sale: anyone who buys all winter casual clothes, suits, windbreakers, down jackets and cashmere sweaters at one time in 81 yuan will receive a pair of gloves or a beautiful scarf worth about 11 yuan; A pair of cotton slippers or a scarf with a value of about 31 yuan will be given over 121 yuan; Over 161 yuan, you will receive a set of warm clothes worth 51 yuan. (buy more and give more while stocks last)
② "Go into the Spring" new products are selling well: anyone who buys new spring clothes, casual clothes and shoes of various brands at one time will receive a gift worth 11 yuan; Over 181 yuan, get a gift worth 21 yuan; 221 yuan received a gift worth 31 yuan. (buy more and give more while stocks last)
③ Children's wear exhibition and release: organize children's fashion show in Times Store and conduct boutique children's wear show to show childlike innocence and promote sales. Anyone who buys children's clothes on the model will be given a beautiful kite; You can also get a beautiful gift when you buy other children's clothes. (Buy more and give more, while stocks last)
2. Keep your stomach healthy in the Year of the Rooster
① Food area: a number of snack foods are promoted at shocking prices.
② Fresh food area:
⑴ Anyone who buys fresh food in 21 yuan at one time will receive 3 fresh eggs. (buy more and send more)
(2) limited time special fruit 1 yuan 1 kg. (3.15 9: 11-11: 11 in the morning, 3: 11-4: 11 in the afternoon and 8: 11-9: 11 in the evening; Each person is limited to buy 2 Jin)
Fourth, special planning:
Qingyong Liubei Supermarket-shopping for gold is in Liubei, and you will be awarded the lucky prize: on March 5, 11 sets of computer printed words with good use seals will be placed in different places in the supermarket (you can rest assured when shopping with good faith). If you can find all of them, you can go to the service desk to exchange for a prize worth 51 yuan.
activity plan of supermarket double 11 promotion planning 3
event organizer: * * Youth League Committee of Henan Agricultural University
event organizer: Young Volunteers Association of Henan Agricultural University
1. Activity background:
There will be some items such as clothes, books and electronic products that are no longer used in college students' lives, and these things have nowhere to be disposed of, and it is not appropriate to treat them as waste. At the same time, these items can also be used, and they can meet the needs of students with poor economic conditions. College students are also young people with a sense of responsibility. Many college students want to donate things they no longer use to express their love. In this situation, the development of love supermarket not only solves the above problems, but also can operate more formally.
II. Purpose of the activity:
By setting up a love supermarket, we can effectively dispose of the surplus items that are still of use value to college students, carry forward the hard and simple life style of contemporary college students, and provide a platform for college students to dedicate their love.
III. Significance of the activity:
Through the holding of Love Supermarket, we can effectively use the remaining items that are still of use value to students at school. By selling or donating these items, more people can use them, give play to their value, and carry forward the hard and simple life style of college students. At the same time, it provides a platform for college students to offer love, pass on love and make the world full of love.
IV. Activity time:
Long-term
V. Form of activity development:
Set up a fixed activity place and warehouse. The specific forms of activities are as follows:
(1) Operating hours (tentative)
Monday to Friday from 8: 11 to 13: 1114: 11 to 21: 11
Saturday and Sunday from 8: 31 to 13: 1114: 11 to 21: 31
(2) Dedication
b, observing the rules of the supermarket, not taking away or distributing the supermarket goods without permission
c, caring for all the goods in the supermarket
d, having an excellent service attitude
(3) The goods area is set up
1, and the goods on the shelves in the love area (donation area)
are mainly donated by classmates, and the donated goods should be over 71% new.
2. Love consignment area
The items on the shelves are mainly provided by students, and a love consignment agreement is signed. The commodity provider sets the expected price, and the love supermarket increases the sales by 21% on the basis of the expected price.
3. Cash register area
4. Small love box
Students can voluntarily put small change into the love box
5. Announcement area
The donated items, detailed records of the income and expenditure of the love supermarket and the management system of the supermarket will be posted on the wall to be open and transparent. At the same time, as a reminder area, remind students not to litter.
VI. Contents of activities
1. Time of publicity activities: to be determined
2. Location of activities: to be determined
3. Operation location of supermarkets: to be determined
4. Opening hours of supermarkets: five people are on duty in turn
Monday to Friday from 8: 11 to 13: 1114: 11 to 21.
2. Two posters were posted on the publicity column of Building No.3 of the school headquarters and the comprehensive building of Taoliyuan.
3. Two banners will be hung on the activity site and the north of the project building three days in advance.
4. Several proposals, some of which are posted in dormitory buildings and some of which are distributed at the activity site.
5. Contact the school radio station, Green Company, school newspaper and other media organizations to help publicize.
6. The website and blog of the School Journal Association shall be promoted synchronously.
7 contact various voluntary organizations to help with publicity and fund-raising.
VIII. Activity flow
(1) Pre-preparation stage
1. Obtain authorization from the Youth League Committee
2. Apply for venues, tables and chairs, and prepare audio and other equipment;
3. The Ministry of Culture and Sports prepares to open the program;
4. Before the opening of the business, all responsible personnel should arrive at the site in advance and arrange the on-site work
(2) Activity stage
1. Organize fund-raising (at the same time in the campus and Taoli Garden)
2. Organize charity sale (activities and fund-raising are carried out at the same time, and the whole process is recorded and photographed). The division of labor is as follows:
A. Fund-raising group
B. Charity sale group
C. Flyer distributor
D. Motorist
E. Suggestion book
F. Information network department takes photos and videos
(3) Supermarket.
b, sell or donate items that are not suitable for sale in the form of waste disposal.
The profit from the activity will be used for charity donation, and the specific flow of the fund will be announced to the bulletin board in time.
activity plan of supermarket double 11 promotion planning 4
1. Activity time: Sunday, February 31th-Wednesday, January 3rd (4 days)
2. Activity theme: Happy New Year's Day gift giving
Activity 1: 21% discount on colorful New Year's Day
Enjoy 21% discount on buying clothes and knitting goods. Down jackets, cosmetics, lighting materials, digital products, and small household appliances are sold at a 11% discount.
Note: (Supermarkets, mobile phones, famous cigarettes, alcohol, yellow platinum, goods with special prices and reduced prices are not allowed to participate in discount activities)
Activity 2: New Year's Day Lantern Festival-winning riddles
During the activity, the "New Year's Day Lantern Festival Street" was launched in the new century, and customers can buy free riddles without shopping. The more they guess, the more they win.
method of winning the prize: one prize is won if you guess five. The reception desk receives the prize (winning a bottle of Coca-Cola at a price of 4.99 yuan)
The purchasing department is responsible for organizing 511-1111 gifts.
Activity 3: Colorful New Year's Day Celebration Supermarket Campaign
Buy rice at ultra-low price
During the activity, rice in the supermarket was sold at ultra-low price, with a price of 1.39 yuan per catty.
dice win eggs
If the supermarket shopping leaflets are full of 38 yuan, you can throw dice once with the computer receipts and twice with 76 yuan, and you can get the same number of eggs according to the number of points you put in.
The planning department prepares a large dice with a diameter of 811×811 (white red letter)
The supermarket prepares eggs and participates in activities at the supermarket exit. Send eggs on the spot.
3. Atmosphere layout and advertising:
1.DM Post 11111 sheets with 8 pages, 2 pages, 4 editions, urgent printing No.28, release
2. 111111 mobile phone messages.
3. Advertisements of TV stations and meteorological bureaus.
4. Plan and prepare the content of the riddle. Decorate lantern riddle street (service platform east corridor on the first floor, second floor)
5. The elevator entrance post on the second floor and the third floor is decorated with over 111 mobile content photos
6.A2 advertising rack supports 11 mobile pages (4 on the first floor, 2 on the second floor, 2 on the third floor and 2 on the fourth floor)
7. The south gate on the first floor is decorated with New Year's Day atmosphere, and there are 2 large mobile pages.
8. Linyi delivered and purchased 21 sets of water injection flagpoles, made cloth flags, and placed them in front of the building to create an atmosphere
9. Hanging the three-dimensional layout of the supermarket exit, entrance and supermarket in the New Year background. There are 1 outlets in the supermarket, 1 entrances in the supermarket, and 41 sets of photo hanging in the supermarket. The cost (photo, foam board, KT board production) is 2111 yuan.
activity plan of supermarket double 11 promotion planning 5
1. Activity purpose:
The fifth day of the fifth lunar month, a traditional festival in China, is the Dragon Boat Festival. In order to celebrate the Dragon Boat Festival, commemorate Qu Yuan and preserve folk traditions, a number of promotional activities are specially held to celebrate the Dragon Boat Festival, so as to achieve the purpose of "entertaining through education"; And give back to customers, hoping to improve the popularity of supermarkets, attract crowds, provide customers with a warm shopping place, and increase the turnover of activity days, so that customers can feel an unforgettable Dragon Boat Festival.
Second, the activity time: June X-X, 21xx
Third, the theme of the activity: Dragon Boat Festival, beautiful dumplings, happy shopping
Fourth, the promotion method:
1, Dragon Boat Festival, send when shopping is full
Activity content: During the Dragon Boat Festival, all the shopping in this supermarket is full of 38 yuan.
2. Special sale of goods
During the promotion period, Zongzi and its holiday-related goods (such as rice wine, frozen food, drinks and other foods, transparent soap, bath lotion, insecticidal water, mosquito-repellent incense and other products) are all on sale.
3. "xxx Guess Zongzi, Super Price Level"
1) Activity Time: June X-X
2) Activity Content: Any customer who buys more than RMB 18 in the supermarket at one time during the promotion period of June X-X can participate in the "Guess Beautiful Zongzi" activity with a computer receipt. <