The average cost of mooncakes is 8 yuan per kilogram, and a box of mooncakes is at most over 1 kilograms. The cost of mooncakes itself is about 11 yuan.
Mooncakes are over-packaged products, and the packaging cost can be up to 11 times the cost of mooncakes.
Plus the logistics fee, storage fee, marketing fee and publicity fee in major shopping malls and supermarkets, the price of this product is very high.
The sale of mooncakes.
who actually benefited the most from this? It's a shopping mall and supermarket, and the stacking fee for a two-square-meter venue is more than one million in half a month.
and it's only for sale. After the Mid-Autumn Festival, the mooncakes can't be sold, and the manufacturers have to pull them back in a despondent way. The supermarket won't pay any money.