As long as it is done seriously, the catering industry of cake will have a future. Generally speaking, the catering industry itself is hard. One of the necessary qualities for a cake shop salesman to do a good job in sales: enthusiastic personality and perceptual characteristics. Shop assistants in bakery should be enthusiastic, and always keep warm feelings when interacting with people in business activities. Enthusiasm will make people feel kind and natural, thus shortening the distance between them.