Many corporate leaflets only write about products and companies. As I said more than once, it makes people look boring, so most leaflets only have the fate of being discarded, that is to say, the heavy banknotes belonging to you are thrown into the trash can! So you have to understand that the contents of ordinary leaflets are hard to sell, so what should you do? Anyone who has sold products will know that there are steps to successfully sell products. You can't start reading product introductions and company introductions after meeting customers. This is so boring. In that case, why did you write this in the first place? A successful sales, first of all, to attract attention, and then stimulate interest, and then let them produce a letter to you. Not only that, but each process must be carefully designed. These principles also apply to the production of leaflets.

These elements are also used in the copy of the studio. If you must ask me what is the difference between me and other copywriters, I can tell you that I wrote it in the mode of sales process, and there are almost no writers in China at present.

But you should know that its effect is better than your previous flyer 10 times! Most importantly, before I start writing, I will do a lot of research on your target customers, such as what are their dreams and what are their puzzles? Just like a top salesman, when he visits a customer, he will first get to know him in detail and know his hobbies.

Only by making full preparations, the possibility of successful sales will increase! As for how to investigate, I will use a "magic shape" to analyze. This form is summed up by a top foreign copywriter and is very practical.

This form is so powerful that it is not difficult for customers to answer, and enterprises can also obtain the most important data to occupy the market.

There are four questions in it, which are very concise, unlike the questionnaires used by some enterprises, which are very long and verbose, and no useful data can be found at all.

Using the data of this "magic table" survey, it is very simple to write a positive sales copy.

If you are an extracurricular tutor, can you imagine that when leaflets are thrown all over the street, all you lose is the cost of printing them? If the parents who receive the leaflets happen to want their children to study, will it hurt you more if you lose this customer because the contents of your leaflets don't attract him? There are two environments in which people are most willing to spend money: one is happiness and the other is fear.

If you want them to take action, you have to rely on emotions to drive them, but most of the copywriting content is as boring as product and company introduction.