O2O operation mode refers to online marketing online purchases drive offline business and offline consumption.

O2O pushes news from offline stores to Internet users by discounting, providing information, and booking services, thus converting them into their own offline customers, which makes it particularly suitable for goods and services that must be consumed in stores, such as catering, fitness, going to the movies and performances, hairdressing, photography, and so on.

The core of realizing the O2O marketing model is online payment. If you can display offline goods and services through the O2O model, and provide online payment to "book consumption", it will not only broaden the choice for consumers, but also allow them to choose the most expected services through online comparison, as well as enjoy more suitable services provided by merchants according to the consumers' regionality.

But if there is no online display, it may be difficult for consumers to know the information of the merchants, not to mention the word consumption. In addition, merchants that are using O2O to navigate their way through the process often use more favorable means than offline payment to attract customers to pay online, which also saves consumers a lot of money.

O2O advantages:

1, O2O mode makes full use of the Internet across the region, no boundaries, massive information, massive user advantages, while fully tapping the offline resources, which leads to the online users and offline transactions of goods and services, group purchasing is a typical representative of O2O.

2, O2O mode can be intuitive statistics and tracking and evaluation of the marketing effect of merchants, to avoid the traditional marketing model of the promotion effect of unpredictability, O2O will be the combination of online orders and offline consumption, all the consumer behavior can be accurately counted, and then to attract more merchants to come in, to provide consumers with more quality products and services.

3, O2O has advantages in the service industry, cheap prices, easy to buy, and discount information and other information can be known in time.

4, will broaden the development direction of e-commerce, from scale to diversification.

5, O2O mode to open the online and offline information and experience links, so that offline consumers to avoid information asymmetry and suffered from the "price blinders", while realizing the online consumer "pre-sale experience".