Is the beauty industry good?
What is the situation and market?
What projects does the beauty industry include? A: American owners should include hairdressing, hair care, hair care, beauty, makeup, fitness, manicure and other services. In everyone's eyes, beauty industry generally refers to beauty, beauty, hair care and makeup. The development of beauty industry has a history of twenty or thirty years. Nowadays, people's life is under great pressure, and many people have various problems, such as premature gray hair, hair loss and split ends. Hair care has become a part of urban life, especially in winter. Because of the dry and cold weather, many women's hair becomes dull and static. Hair care is also a new branch of American industry in recent years. Nowadays, people all care about their external image and dress up before going out. However, some people have no time to take care of themselves because of their busy work, and most of them will go to places that specialize in hairdressing and manicure. Through the above simple analysis, we can see that the US industry is in a good situation and the market development is optimistic!
I think everything varies from person to person, and the prospects are boundless.
Thanks for the invitation. In today's social development, beauty has gradually penetrated into people's lives and become an indispensable service for many people's lives, constantly satisfying consumers' demand for beauty. With the increasing popularity of this industry in the market, there are more and more beauty salons around. So what is the trend of 202 1 beauty industry, and will it be more difficult to operate than before?
From profiteering to consumption rationality, from channel shortage to meager profit marketing, many American stores began to encounter bottlenecks and obstacles, and more and more American counterparts began to be confused. Where is the room for future performance growth? If you are now engaged in the beauty industry, is it lucky or a nightmare for you? Generally speaking, it is lucky. Why? China's GDP growth rate is less than 8%, and it is still declining. The GDP growth rate of American industry is 15. 1%, and it is still rising!
What is this concept? Ordinary people in other industries earn an average of 8 yuan more every day. You are engaged in the beauty industry, and you earn 15 yuan every year, which is twice as much as other industries. So, you are engaged in the beauty industry, and you are lucky in the background of recession in all walks of life? Compared with catering, fitness, bathing and other service industries, the beauty industry has the lowest degree of Internet. However, with the development of the Internet, the beauty industry must rely on the Internet if it wants to have a better future. For example, using mobile devices to improve the convenience of boss store management, and using WeChat and WeChat applets to make customers feel the convenience of beauty appointments. Some people say that technology, fashion and easy-to-copy skin management can't manage customers, retain customers, lock customers and make profits continuously with community thinking. I said, we are already doing it, and we are doing it well! "Maori software" is not only about membership and income, but also marketing and expanding customers. Using internet thinking to manage stores, one software is enough. Welcome interested friends to Taobao Tmall to search for "Maori software" to learn about our products.
Under the tide of consumption upgrading and social medical care, medical beauty has stepped onto the stage of medical and health industry. In 20 18, the market scale of medical and beauty industry in China has exceeded 220 billion yuan, but compared with Brazil and the United States, the market penetration rate is still low, and there is still a lot of room for development in the future. At the same time, with the trend of consumption upgrading, light medical beauty has the attribute of "high frequency and low price", or it will become the next explosion point of medical beauty industry.
The plastic surgery population in China has exceeded 22 million, and entered the plastic surgery army after 00 and 95.
According to the White Paper on Medical and Beauty Industry in China in 20 18 released by more beautiful App Xinyao, 22 million people in China underwent plastic surgery in 20 18, with a year-on-year growth rate of 57%. Among them, consumers in first-tier and new first-tier cities accounted for 58.7%, which was the main consumer. Medical beauty users in second-and third-tier cities only account for half of the first-line and new-line users. In 20 18 years, users of medical beauty after 90 years accounted for 54%, indicating that the post-90 s, post-90 s and post-00 s became the main force of plastic surgery. After 00 and 95, they entered the plastic surgery army with the proportion of 8% and 15% respectively, and the proportion continued to grow. Plastic aesthetics has developed from imitating the single aesthetics of stars to retaining the diversified aesthetics of personal characteristics. Fairy face, senior face, virgin face, catfish face, world-weary face and supermodel face are all in full bloom.
The market scale has exceeded 200 billion yuan, and the industry penetration rate is still low.
According to the data of the white paper on medical and beauty industry of New Oxygen 20 18, the market size of medical and beauty industry in China has reached 224.5 billion yuan in 20 18, up by 27.6% year-on-year, with a compound annual growth rate of 30.4% from 20 14 to 20 18. Although the growth rate has been relatively fast, the market size has six times the growth space compared with South Korea. In addition, compared with the United States, Brazil and other countries, China's medical beauty market penetration rate is still low. According to ISAPS data, the current plastic surgery prevalence rate in China is 2%, that in the United States is 12.6%, that in Brazil is 1 1.6%, and that in India is 0.7%. The per capita penetration rate of medical beauty in China market needs to be improved, and the market space is huge.
Driven by consumers, "Light medical cosmetology" is the future development trend.
Driven by consumers, non-surgical treatment has developed rapidly. According to the annual survey report on the development of medical and beauty industry in China issued by China Medical Association, by 20 18, the medical and beauty service volume exceeded100000 cases, among which the non-surgical service volume was as high as 7 million cases. Ai Media Consulting data shows that the growth rate of non-surgical treatment is 40%, which is much higher than that of surgical treatment. Non-surgical projects have greatly improved the success rate and safety of medical beauty, and the proportion of non-surgical projects in China will continue to increase in the future. With the trend of consumption upgrading, "light medical beauty" pays attention to fashion, quickness and convenience, pursues the advantages of minimizing risks and shortening the repair cycle, and has won the favor of many consumers. Light medical cosmetology focusing on skin management has gradually become the mainstream, providing a complete set of beauty solutions instead of a single project. Light medical beauty has the attribute of "high frequency and low price" With the rapid influx of technology, capital, industrial resources and other factors, the convenience and cost performance of Light medical cosmetology will increase rapidly, so the Light medical cosmetology model may become the next explosion point of the medical beauty industry.
-For more data, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of Beauty Institutions in China issued by Foresight Industry Research Institute.
Analysis of market consumption in the US industry I. Chart of consumer income analysis: Analysis of consumer income in the US industry Source: Consumers in the US industry are all upper-middle income groups with certain income, among which consumers with monthly income of 6000- 10000 yuan are the main force, followed by those with monthly income of 10000 yuan. Highly educated, earning more than 6K, they have a high demand for beauty and a strong desire to consume, and most of them are white-collar workers who have this kind of spending power. The higher the income, the higher the consumer demand for maintenance and leisure enjoyment. Second, the analysis chart of consumer education: the distribution of consumer education in American industries Source: Academia Sinica Puhua Industrial Research Institute III. Consumer Shopping Habits Analysis Market research shows that beauty consumers come to the store to receive services the most frequently, with an average of 2.8 times a month. Member customers in Ye Mei account for 70%, and the consumption frequency of member consumers is relatively high, about 3.6 times a month, which is related to the course of treatment of beauty projects. The consumption frequency of hairdressing consumers is 0.7 times a month on average, which means that consumers will go to the hairdressing shop every 43 days. Among them, the frequency of male consumers is much higher than that of female consumers, and the proportion of consumers who buy washing, cutting and blowing services is the highest. In addition, the average consumption frequency of nail consumers is 0.5 times a month, and that of healthy consumers is 2.4 times a month. Four. Analysis chart of consumer demand: Monthly consumption data of consumers in American industry Source: 42.5% of consumers in Puhua Industrial Research Institute of Academia Sinica spend 500~ 1000 yuan on various American industry projects every month, followed by 35.3% in 500 yuan, 7.4% in and 65,438+. Chart: Distance range of shops searched by consumers in American industry Data source: When consumers of Puhua Institute of Industry, Academia Sinica searched the surrounding shops online, 4 1% of them searched the shops within 1 km, 32.6% were within 1 ~ 2 km, and only 26.4% were over 2 km. However, the radius of consumer spending in the store is still the largest in the range of 1 km, accounting for 57.5%, far exceeding the proportion of online search in the same range. However, 26.3% consumers choose to shop within1~ 2km, and only 16.2% consumers choose to shop outside 2km. Judging from the data of the above market research, consumers prefer proximity, so when choosing a location, stores should be selected in areas with large traffic or densely populated areas. To learn more about the professional analysis of the O2O industry in the US industry, please pay attention to the research report "20 18-2023 China O2O Market Deep Research and Investment Prospect Forecast Report" by China Research Institute Puhua.
The development prospect of the beauty industry is still very good. The beauty industry is now a sunrise industry. More and more customers pay attention to the beauty industry, and the number is increasing every year. We recommend the "growth advertisement" system, which can help manage stores, improve work efficiency, analyze financial data, grasp the business situation in real time, and find and solve problems in time.
Family environmental protection and health industry can be concerned. At present, more and more people are concerned about health, and the water pipe cleaning industry is a project dedicated to household water safety, with huge market prospects. Where there are families, there is a market.
The beauty industry is simply a service industry. No matter how good the service is, customers will not be willing to "pay the bill". Consumers nowadays are smart and casual. They pursue high cost performance and compare prices everywhere. They also pay attention to spiritual enjoyment. Once they like it, they can ignore the price at any time. They urgently need better merchants to bring them a better service experience, and the beauty industry also needs to improve its services to win the trust and favor of more consumers.
The prospects are good. It just depends on how to run. The "Growth Advertising" applet can help customers quickly and drain the store through multi-person group activities.