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How to systematically inspect the local market before opening a Buddha shop

There are many senior brothers who want to be circulation shops, but they don't know how to manage them properly. This will provide the experience of our lay group for reference in the future. The general guiding ideology is what to do with the money after successful management. This is the point. Business is business here. Only when you stand up can you help others stand up. Brother Zhang asked me to talk about how to check whether the local area is suitable for logistics before opening a store. To tell the truth, it is really complicated and tedious to inspect the local market. Most senior brothers just wander around the market for a few times at most and come to a vague and emotional conclusion. Take advantage of the opportunity of stealing half a day's leisure to write out some of my own experience in investigating the market for the majority of senior brothers to correct me. Here are some inspection contents and explanations, so you may wish to write them down one by one and take a look at them according to the map. 1. Are there any monasteries in the local area? How many are there? Where are they mainly concentrated? What is their scale? What are the schools of study? Many senior brothers first thought that the business address of the Buddhist shop was next to the temple. The advantage of being near the temple is that the purpose of coming and going is simple and it is easier to communicate. Disadvantages: it is easy to conflict with the circulation place in the temple; It is not easy to improve the grade of legal objects; The flow of people on non-Buddhist specific days is small. These constraints are all to be considered if you want to be a circulation shop next to the temple. The two major issues to be considered as a circulation store are the flow of people and the surrounding supporting culture. From the number of temples, we can roughly see the basis of local beliefs. For larger monasteries or nationally famous monasteries, you can look for storefronts near the monasteries. There is a close relationship between the main methods of studying in the temple and the legal objects that will be mainly operated in the future. From the study method of the temple, we can roughly see the study direction of local believers, thus guiding the choice of legal objects. Generally speaking, if the temple is to study Zen and pure land Sect, the main objects to be considered are probably Buddha statues, offerings and so on. If the temple is studying esoteric law and your store happens to be nearby, the main business should consider esoteric law. 2. How many local laymen are there, how many local religious and cultural forms are there, and do laymen have fixed places to study and main methods to study? It is a merit to find out the urgently needed artifacts from the daily study of the lay people, and then circulate them at the most affordable price, which is what the Lin Yuan lay people's group has been doing for ten years. Where are the places where laymen study and what are their learning methods? This senior who requires management knows Buddhist culture and is good at communication so as to understand the needs. It is of great significance to know how many religious and cultural forms there are in the local area and grasp the belief institutions as a whole to guide the main legal objects in circulation. 3. There are some local shops that can't be connected by logistics, how many, roughly the scale, what kinds of artifacts are mainly circulated, and where do local believers mainly ask for artifacts? We can know the local demand for legal products and the types and grades of legal products by investigating the local legal logistics outlets. In the initial stage of operation, the varieties and grades of French goods accepted by local believers can be the main ones. You can improve slowly in the future. 4. What is the main industry of local business culture, and where is the business district concentrated? For some places where it is not easy to see the basis of faith, we can look at the main local business forms. Understand what industry is the main industry in the local area, and whether people pursue material or spiritual enjoyment. For a special city whose main atmosphere is the catering industry, what we need to do is to popularize the Buddhist cultural concept. 5. Where are the local residential areas concentrated, population, education level, age level and income status? The comprehensive analysis of collecting local population information can guide the choice of store size, decoration form, legal grade and so on. 6, local customs, consumption structure, whether a single religious form, whether there are special religious folk activities? It is an important task for local brothers who run circulation shops in a single religious form to promote Buddhist culture. We can consider organizing various forms of activities such as becoming attached to books and releasing them. Respect local customs and activities, and never violate local customs and taboos. 7. Distribution, area, rent and surrounding cultural atmosphere of local stores. It is of great significance to fully understand the location of the store, and it can be considered emphatically for the flower market and wholesale market. According to experience, the average store rent can be considered within 5 thousand a month. The store size is recommended to be about 31 square meters in the initial stage. With the above systematic investigation and analysis, the prototype of a general French logistics store has been relatively clear. The legal operation of circulation stores will be discussed one after another. Interpretation of Yan Kai, Head of Logistics Group of Beijing-Zhuhai-Lin Yuan Law.