Usually, customers go to any store to spend money, and the amount of consumption is gradually increasing with the trust. We can't ask customers to pay high fees as soon as we enter the store. So for these new customers, we can lower the membership threshold and make it easier for them to become members.
2. Set up graded members to split old customers into new ones.
Merchants can make use of the membership fission function, establish a good membership management system, set grading concessions, and provide differentiated services for members of different grades, which can effectively stimulate low-level members to actively split new customers, so as to enhance the membership grade and promote the continuous improvement of store performance.
3. Recommendation mechanism
Guide fission members to recommend friends to the store for consumption. The more recommendations, the more benefits fission members get. The purpose is to stimulate fission members to bring new ones.
4. Membership cards should be graded and members should be constantly upgraded.
The essence of membership system is to let users buy from purposeful buy buy, and let users buy from casual buy buy with sense of mission. The key lies in the design of membership level. There are three levels of Starbucks membership, namely Silver Star membership, Jade Star membership and Venus membership. In fact, the threshold is very low, and many people will settle their own accounts. It's best to get a card first, and there will be more discounts or benefits.
5. Do a good job in publicity and expose it in all channels as much as possible.
In addition to the publicity and introduction of merchants and shop assistants in the store, we should also increase various promotion channels, and there are many promotion methods, which are divided into online and offline. Online promotion includes WeChat official account, friends circle and community. Offline promotion includes store posters, leaflets, Yi Labao, etc. In short, it is necessary to carry out all-round promotion and exposure, so that as many customers as possible can see the membership activities and increase more members accordingly.