China's food and beverage industry has been very active since the foreign food and beverage industry in the form of using the chain to enter the Chinese market, China's food and beverage industry have emulated its chain management model, followed by the emergence of a food and beverage chain enterprises like "Little Sheep," and now the food and beverage industry towards the listing of the development of the expert is expected to be more food and beverage enterprises listed this year. There will be more catering enterprises listed, so the Chinese catering industry seems to have no so-called market gap. I think a big part of it is because there are a lot of giants in the food and beverage industry that have already established their own brands. And these brands have been accepted by the people, so some of the new stores often can not compete with these big catering enterprises. Find a catering market gap, but the gap in that find it? This has been the problem. I think China's food and beverage there are many undiscovered gaps! In 1996, there wasn't a single company in China that specialized in dumplings! People basically didn't think that dumplings could be accepted in the market! People's perception is always flawed. With imperfect cognition, people can't understand how this thing can be accepted in the market. But the chairman of the board of directors of Damiang Dumplings recognized that, and after more than a decade of development from a small store and a few workers, he became one of the famous catering companies today. This is a typical example of a market gap is captured, to find a market gap I think we need to change the previous concept that nothing works impossible, but also need to improve the things in it, from the color of the goods, the appearance of the start, not bad, as long as it can cause curiosity at the same time people are easy to accept. According to the survey of China's chain management in the lack of talent, many companies in the beginning just feel their way over. In terms of employment of college students, many people do not have the knowledge in this area, secondary school people are not qualified to do, undergraduate and do not want to do. This is a blank ah! In terms of catering in China there are many things that can be put into the market, but people do not take into account it!