If you can't do the content well, unless your official WeChat account is a red envelope distribution center, you will not attract a large wave of users.
1. What kind of content do users like and want to share? 1. The theme of the article is positive, which makes readers feel excited after reading it. 2. Articles that make users very angry and panic. 3. Articles that make readers feel well informed and knowledgeable. 4. Practical and memorable content. 5. Valuable stories. 6. Particularly creative funny cartoons and pictures. To sum up, these things are: push the grid higher.
Let you see, after reading these articles, you can take them out and pretend to be B.
Second, the arrangement of content. The use time of mobile phone is fragmented, and the screen duration is short. So don't publish too many articles every day. If there are too many, it will not only make users feel contradictory, but also make them worry.
It is best to divide the pushed articles into three or four columns, with dry goods as the title, followed by information, gossip and activities.
1, locate dry goods and provide practical and instructive pictures and texts for users to copy and use.
2. Information positioning, the latest and most exciting, is at the forefront of the industry.
3. The orientation of gossip is interesting and fun in life. There is positive energy, emotional sharing and human touch in reading.
4. Positioning of activities. Activities are done according to the actual situation of individuals or enterprises. Users should be involved, not given directly, for example (except for some particularly attractive things, such as red envelopes), giving users a sense of what they get from their work.
Third, the editing, experience and participation of content in the mobile Internet era are very important! The opening speed of graphic information affects the reading rate of users. The reason is simple, but it is always ignored.
If there is no special demand, the text 800- 1000 is the best, and it is more appropriate to have less than 4 pictures (except for original funny or attractive cartoons). The smaller the picture, the better, but the video should be clear, and the video should not exceed 5 minutes.
1, Title The title of each article should have its own characteristics, that is, to be a so-called title party.
There are too many subscriptions to WeChat official account now, and the competition is fierce. No matter how good the article is, it is no use for readers not to click in, so the title is very important.
2. The abstract should not be written in long paragraphs, but only one or two sentences.
These two sentences must guide the reader's desire to continue reading.
3, content typesetting should avoid large paragraphs of text, if there is, it should be broken down into small upside down, it will be more comfortable to read.
If the whole screen of the mobile phone is a paragraph of text, the eyes are easily tired.
4. Pay attention to the new account guide. Readers should be reminded at the beginning of each article, and the official WeChat account or two microcode information should be attached at the end of the article.
The content of WeChat may be shared in various places, and the official account information of WeChat will add a powder entrance.
5. Push time According to the user's habits, the time for users to read the announcement number is mostly on the way to work in the morning, at noon, after work in the afternoon, before eating at night, and before getting ready for bed.
Due to the large number of public signs, the content will almost be ignored and folded, so the specific time depends on the operator's own time and observation.
Fourth, the promotion channels and methods of WeChat official account 1, microblogging promotion, social networking sites (NSN) introduce micro-signals in Weibo materials or social networking site introductions, put QR codes in Weibo decorations, let fans sweep their attention, send private messages to their fans in Weibo or find other large-scale help to forward them.
2, QQ group promotion to find the user group related to the enterprise, we can interact one-on-one or within the group (interaction within the group, get familiar with it, be careful not to be t)
4. WeChat red envelopes Establish multiple WeChat groups through WeChat personal accounts, and distribute red envelopes for users in the groups to forward articles, share articles and pay attention to WeChat official account.
5, micro-signal mutual push Because the content published by WeChat official account can not be too casual, casual articles can be realized through trumpet, which can not only protect the image of WeChat official account, but also play a good publicity effect. This is only suitable for the early stage.
6. Shake "Shake" to let users see our signature (it can be a wild way, such as vulgar signature. ) or further add us as friends, indicating that this interaction effect is surprisingly good.
7. Drift bottles Get a few bottles with distinct topics every day (the same method can be copied by account), and pick up a few drift bottles to reply, which makes people pay attention to you.
Some funny videos, WeChat official account, will throw some "Brother, Little Sister is waiting for you here, pay attention to XX, Little Sister will show you" and so on.
The effect of activity promotion is the most direct and effective method. Whether online or offline, the distinctive theme of the event is the easiest to remember.
Especially the diversion effect of offline activities is obvious. For example, parent-child O2O, send glow sticks (80 cents cost) to distribute at the gate of children's theater, and add powder more than 1000 a day.
9. Soft text promotion Soft text promotion is also a good method, and using information sources to promote public accounts is also the most interesting thing for users.
10, e-mail promotion plans several better e-mail templates, which will be pushed to users every day and will have certain effects. At present, the anti-marketing information and spam prevention of the mailbox are well done, so it depends. If there is a target group and the mailbox is real, you can do it.
1 1, WeChat powder enhancement tools At present, there are many tools to promote WeChat, and a market has been formed. However, the process of adding friends through WeChat must be controlled well, otherwise it will be counterproductive.
12, high-quality articles forwarded by WeChat friends circle will bring a large number of fans. How to get high-quality articles depends on your official WeChat account positioning and industry judgment.
13, offline salon offline salon and some traditional media jointly held industry salons. You can put some QR codes on the sign-in desk to facilitate others to quickly scan and add micro-signals. This method also increases the number of fans quickly.
14, own exposure resources, such as company official website, personal business cards, company brochures, magazines, etc. You should use all channels to promote it, and you can get a steady increase of fans every day.
But if resources are limited, you can use the circle of friends of employees' friends.
It is best for employees to be voluntary and motivated, otherwise it will cause resentment among employees.
) 15, visit forums, visit various forums, write high quality and attract others' attention.
For example, douban, post bar and so on. Post on various resource sharing websites, try to dry goods and download high-quality materials for free. At the moment of information explosion, the speed of high-quality content dissemination is extremely alarming.
16, other 1 Momo message boards, people nearby promote 2 original micro-video videos, promote 3 posting together, and promote that no matter which promotion channel users come from, users must be surprised and have what they want, not disappointed. Therefore, the preferences of users must be judged according to their own positioning and data analysis. Only when there is good content can there be sharing, and only when there is sharing can there be powder, and then there will be the creation of the official WeChat account.