Poster copy of brand new product listing discount 1: free membership service for buying new products, 2: reflecting the price discount brought by members, and 3: giving members gifts (preferably goods clearly priced in the store).
2 seasonal clearance posters,
1: Put advertising posters, street billboards or station billboards in crowded places.
2:
Self-made posters, billboards and discount slogans in front of the store.
Before making a discounted poster, we should set the copy content of the poster according to our own premise in order to achieve better publicity effect.
How to do DM for supermarket promotional posters is a bridge between enterprises and consumers. Its function is usually manifested in the following four aspects: first, to stimulate consumers' interest and make them want to know more about the products after seeing DM; Second, induce consumers to make purchase decisions, and let consumers have the idea of buying immediately through DM's description of products and interpretation of promotion policies; Third, quickly boost product sales, DM is the promotion of promotional activities, through effective publicity, so that a large number of consumers spend in a specific time; Fourth, publicize the brand image, and let consumers leave a deep impression on the brand through the differentiated display of DM. But many DM didn't play a corresponding role at all, and finally they just made preparations for collecting waste. How to avoid this embarrassing situation?
Visual stimuli bring the relationship closer.
The effectiveness of DM lies in its powerful visual stimulation, which is divided into three aspects: appearance modeling, graphic design and copywriting:
The difference between appearance and shape is the first hurdle to stimulate consumers' eyes, such as the change of size, paper thickness and shape. Many DM don't pay much attention to this. Either A4 paper or A2 paper is folded. Anyway, it saves money and trouble to make a picture according to the size of the original paper. In fact, as long as some changes are made in the shape, consumers will have a refreshing feeling. At the same time, if different appearances can also have some functions, such as making a simple fan, people will be happy to accept it and will not throw it away.
Graphic design is not limited to beauty, but also lies in simplicity and outstanding differences. Many DM's don't forget to use a large number of product pictures or lengthy copywriting, which not only loses aesthetic feeling but also brings visual fatigue to consumers and dilutes the publicity theme. If you don't show a new, strange and special product that consumers may not have seen, then the product picture is secondary to consumers, and it is consumers who are interested in magnifying some outstanding functions of the product. For example, there is no product pattern on the DM homepage of a brand of integrated stove, only a slogan "Let kitchen lampblack disappear, let housewives speed up", the font design and theme are particularly prominent, and the visual stimulation effect is particularly good.
Copywriting is the most important part of DM effect and the most effective part to stimulate and guide consumers. This kind of stimulation is hierarchical, the first is visual stimulation, and the second is psychological conquest. Visual stimulation is not achieved through complicated content, but through suggestive words to express the relationship between product performance or business projects of enterprises and consumers' interests, with prominent fonts as the means of expression, so that consumers can see what they are interested in at a glance. For example, the DM of foreign fast food always highlights that "this coupon is discounted to X yuan", so that consumers can see at a glance that the company is paying money.
Through the visual stimulation of the above three aspects, consumers will not be dismissive after taking over DM, but will want to look at the content of DM more carefully, thus bringing the relationship between enterprises and consumers closer.
Content stimulation determines success or failure
Visual stimulation alone is not enough, because visual stimulation solves consumers' attitude towards DM. Whether consumers respond to the opinions of enterprises after watching DM is the key to whether enterprises can achieve corresponding goals through the spread of DM. In order to stimulate consumers' psychology, it is necessary to systematically conceive and arrange the content of DM, so as to form publicity materials with distinct themes and complete ideas.
The content arrangement of DM should include the following four aspects:
The first is to ask questions that consumers care about;
The second is to propose solutions to problems;
The third is to express that you can do it;
The fourth is what benefits it can bring to consumers.
The organic combination of the above four aspects is a complete and effective DM. For example, the DM of a brand of integrated stove has a big A4 fold in appearance, which abandons the popular red-green method in color and adopts gray-white color close to the appearance color of the product. The four pages express different contents respectively. Its front page is the slogan "Let kitchen fume disappear and make housewives healthier", with a slightly larger font and more prominent font, reminding consumers to pay attention to kitchen fume and human health problems; The second page is a short message from the media. The headline of the news is "Housewives suffer from lung cancer, and kitchen fumes are the culprit". This page has played a psychological role in making consumers feel afraid of kitchen fumes; On the third page, throw out a photo of the kitchen, which contains the product of integrated stove, and there is a brief introduction to the product function at the bottom of the picture, telling consumers that this product can effectively solve the problem of kitchen fume pollution; The fourth page is to strengthen consumers' attention to products, purchase addresses and contact information. In the middle of the page, there is a small square design with a slogan "Keep your family healthy and let XX enter the kitchen". After DM was issued, the customer's door-to-door rate reached more than 20%, which became a powerful weapon to effectively promote product sales.
Enhance the credibility of using pressure.
A good DM can often bring a lot of returns to enterprises, so it is widely used by small and medium-sized enterprises as a means of corporate advertising. Although the Administrative Measures for Printing Advertisements was implemented in 2005, and the printing and distribution of DM have been regulated accordingly, in reality, there are difficulties in the supervision of government departments, which makes the distribution of enterprise DM too arbitrary and illegal DM widespread. At the same time, the casual use of DM by enterprises has also led to the loss of DM advertising credibility, and this loss of credibility has greatly reduced the effectiveness of DM. Therefore, enterprises should pay attention to how to enhance their credibility in the process of using DM, that is, not all enterprises are suitable for DM publicity, not all occasions are suitable for sending DM, and not all people can be sent as objects. Don't use DM as a cheating tool. Use design software, CDR or AI. Go to the next PDF sample online for reference first! Many of these similar samples must be made by photoshop, making layers, illustrations and typing. This is easier!
Hehe, if you need it urgently, find an advertising space for others to do, which is cheaper to hide!
If you are yourself, buy a book to learn! Hehe, it mainly depends on what kind of pictures you make, and the steps of each picture are different.
What are the requirements for the typesetting of posters? 1, the commodity layer needs to be highlighted.
The purpose of online promotional posters is to attract clicks and increase sales, so the commodity layer is the most important display part of online promotional posters, and it is the key point to be highlighted in the whole layout design. Whether it is the copy or the background, it plays a role in setting off the goods. Therefore, the theme of the product must be highlighted in the design, so that users can clearly and directly understand what the poster wants to express, so unnecessary auxiliary elements should be reduced in the design.
2. The information level should be clear.
The whole layout design should first distinguish the information level. First, it should distinguish clearly which part of the product layer, copy layer and background layer is the center of gravity of the picture and which part needs to be emphasized. If the layout of the whole poster is scattered and the elements are distributed too evenly, users will not be able to grasp the key points of browsing quickly. In the layout design of online posters, we should pay attention to the layering of information blocks. The more information is conveyed, the less clear the theme is, and the more difficult it is to achieve a clear effect.
3、
Color matching
reasonable
A good design should reasonably integrate color, image, copy and other information into one page to express the theme, so that the whole design will have a consistent appearance and a distinct theme. The more colors used in layout design, the better the effect. Instead, we should choose harmonious colors as much as possible to achieve perfect visual effects.
4. The copy layer should be visually clear.
The copywriting layer is a link between the past and the future in online posters. It not only sets off the goods, but also displays the promotional information. In the layout design, it must be in the most focused position in the whole poster, and ensure its visual clarity and logical clarity.
Visual clarity means that the copywriting layer should be separated from the background layer when the layout is graded, which requires that the copywriting layer should be different from the background layer. In layout design, it is the best way to distinguish two different information blocks by lightness and hue, otherwise it is difficult to attract attention.
5. Stay close
Intimacy refers to the relationship between different elements. Some related elements are suitable for close arrangement, while others need to keep a sense of distance from other elements.
What are the requirements for the design and typesetting of posters? Global Ivy League Edge Shaw will share it with you for the time being today. If you are interested in how to use geometric elements in website design, page layout and poster design, I hope this article will be helpful to your study or work. If you want to know more about the materials and skills of graphic design, you can click on other articles on this site to learn.