Sales secrets help you become a sales expert. To improve your performance, you need to pay attention to the mentality

1. Friendly mentality

"Good interpersonal relationship is a necessary prerequisite for a person to work smoothly". In addition, you must understand that there are bound to be various competitors in your work. These competitors may be salesmen from other companies, brands or other counters, or even colleagues around you, but one thing is very important. Never regard the other party as an enemy subjectively. Even if you really have such a consciousness, you should not draw a line with the other party blindly, but turn the other party into a friend with your own friendship.

Only in this way can we pay more attention with a modest attitude! Ask for advice and learn from each other's successful sales experience, analyze the strengths and advantages of each other's work, sum up their own shortcomings and correct them. Only in this way can we improve our sales ability.

2. Patience

In practical work, all kinds of customers may exist. Some customers will actively express their needs, but others will be vague and unwilling to say more, and even keep their mouths shut when asked by salesmen.

As a salesman, you must be patient with customers. Don't judge them as "just looking, not buying" just because they are silent for a while. Instead, you should be more patient, look for a breakthrough from the side, and make clever recommendations and explanations for customers, which will often get good results. When the customer really can't make up his mind or suddenly has something else to leave, he can give him a description of the product he is interested in, which will pave the way for the next possible transaction.

3. Sincere mentality

Treat every customer with sincerity. A product selected by a customer on his own initiative is not necessarily really suitable for him. After understanding his subjective needs, tell him the reason why this product is not suitable for him sincerely, and recommend another product that is more suitable for him. Don't be afraid that customers will give up buying because of your words.

don't think about whether letting customers buy another product will reduce sales. In fact, whether customers finally listen to suggestions or not, they will have a sense of closeness and trust for you, laying a good foundation for customers to come again.

4. Enthusiastic mentality

Enthusiastically receive every customer and keep them with your enthusiasm, because for every strange consumer, it is impossible for a salesperson to understand his psychology at once. Only through observation and communication can we recommend suitable products for customers.

In reality, many salespeople are always enthusiastic when they first receive customers, but if it doesn't work after some recommendations, the customers' desire to buy is still not high or even they turn away, they will look at customers coldly and even complain.

In fact, it's the same as leaving. It's better to treat it with cold eyes than with enthusiasm, because saying "Walk slowly" and sending the guest away with a smile will make people feel warm, which will give him a shot in the arm when he chooses our store again next time.

5. Confident mentality

Salespeople must have three confidences, namely: brand confidence, product confidence and service confidence. The so-called brand confidence refers to the trust and loyalty of every salesperson to the brand. It may not be a world famous brand or a century-old shop, but you must agree from the bottom of your heart that your brand is never worse than others.

product confidence means that you should know and trust all the functions of your product, and the salesperson himself should be convinced of every function and quality of the product. Service confidence means to believe that your brand and products can bring customers a sense of glory, security and satisfaction, and your sales are to serve customers, in order to make customers get a product they urgently need, not to make others take out money in their pockets.

only in this way can you be more comfortable and calm in front of customers, and every recommendation and explanation to customers will be full of confidence, which is the key to whether customers will have trust in you.