I found that this phenomenon is quite common in clothing, catering, supermarkets and other commercial groups are most common, many groups of products for sale, for the consumer groups may be exactly the same, for example, the same clothing, product display is not the same, the consumer experience is not the same, focusing on the senses, the light is very important, supermarkets, daily necessities, fresh food belongs to the high-frequency consumer goods, the most important does not lie in the senses, but lies in the category! Whether rich, whether the price is advantageous, whether the quality is reliable, food and beverage is the same chili pepper fried meat, put in the hotel to sell 100, the general catering to sell 26, fast food only 12, but there may be a fast food flavor than the hotel is also good, the focus is on the premium, is on different platforms, different services, the same is a hot pot, Haidilao business is good! If your product homogenization is serious, then do not spend too much energy in the product, but should be the service, display, experiential sensory, through the publicity to get more customer groups, regular promotional activities, the formation of consumer habits, customer groups, once the formation of habits, is not too willing to change the place to change the product to go to the consumer, and do it with all my heart can do a good job.