Even if the two barbecue shops have similar styles and similar products, their performances will be more different with different operations. In order to cope with competition, new products are increasingly becoming an important means for high-quality enterprises. New products mean traffic, which promotes customers' traffic from product traffic, and also produces positive traffic that can be designed from profit. In the current catering industry, we can see that regular product updates are the most common and effective means to acquire customers.

Suppose a barbecue shop has a bad business, the discount is useless, the transformation has not improved, and it is even more difficult to get away with it. At this time, it is basically impossible to change the decoration or introduce new equipment. At this time, there are two ways to use: one is to introduce new ingredients, and the other is to change the original service mode/customer acquisition mode.

Extended data

Judging from the actual operation of barbecue category, some stores have introduced lunch fast food collocation, including afternoon tea, but its effect is not high; Some stores focus on multi-category combination, such as staple food, snacks, desserts and even stir-fry, which are very successful and unpopular with customers.

Some stores that can play have launched lunch barbecue packages from the perspective of efficiency. By adding customer contact information in advance, booking can improve the efficiency of lunch distribution; Some stores have launched barbecue rice, although it has not yet formed a scale and normality, but the gameplay of these small brands can occasionally achieve a certain drainage effect. In a word, how to improve the flow and conversion rate of lunch is still an unsolved commercial problem in barbecue category.