In the field of observation, opportunity only favors the kind of prepared mind. In order to make the next activities can be better carried out, in the near before the start let us make a suitable planning program! Planning program can let us know clearly the specific implementation steps. How much do you know about planning programs? The following content is what I have organized for you double eleven activity planning program and the full version of the text, in this warm reminder you in the browser to collect this page.
Double eleven activity planning program and copywriting full version of the article 1First, the background of the activity
"Double eleven" refers to November 11 each year, due to the date of the special, so it is also known as the Hanukkah. And large e-commerce websites usually use this day to carry out some large-scale discount promotions to increase the degree of sales.
Second, the activity time
Around November 11th.
Third, the location of the event
xx.
Fourth, the theme of the event
"double eleven" easy to grab 50% off, health is not discounted.
V. Activities
A. Product promotion.
1, a single full of 400 a reduction of 20 or add a special physical examination {liver function three, serum proteins four, total cholesterol (TC), triglycerides (TG), high-density lipoprotein cholesterol (HDL-C), low-density lipoprotein cholesterol (LDL-C) to choose one}.
2. 30% off on a single purchase of 600 or get a special medical checkup.
3. 40% off for a single purchase of 800 or get a free specialized medical checkup.
4. 50% off for a single payment of 1000 or get a special medical checkup.
5, the whole package plus 25 yuan to send a value of 50 yuan xx a B. Reputation positive feedback shot after 5 stars + positive feedback return amount, according to the amount of the package, for example, less than 300 return 5 yuan, 300-399 return 10 yuan, 400-499 more than return 15 yuan, 500-599 more than return 20 yuan, 600-699 more than return 25 yuan, 700-799 Above return 30 yuan, 800-999 above return 40 yuan, 1000 above return 60 yuan, 2000 above return 100 yuan!
Six: activity promotion
A, internal promotion.
Activity packages in the home page of the store prominently displayed, the whole package plus 25 yuan to send the value of 50 yuan xx one. This page to put the event details and package links, package price must be marked out the original price and discounted price, and will be placed on the home page.
B. External promotion.
xx Network Operations Department of all promoters, task allocation, in the major peripheral sites to promote the promotion of the promotion time for the double eleven pre-promotion and double eleven late promotion.
Double eleven activity planning program and copy of the complete version of the article 2
First, the purpose of the activity:
Hanukkah is a kind of young people's entertainment program, January 1 is a small Hanukkah, January 11 and November 1 is a middle Hanukkah, and November 11 due to the four 1s, so it is known as the big Hanukkah. This event centers around the main activity line of "shopping spree even for bachelors", highlighting the holiday characteristics of entertainment on the day of bachelors, and making use of activities with a very human touch to impress consumers. Through the geeks series of merchandise promotional activities, we will strive not only for the peak of sales of goods, but also to win personalized word of mouth, price word of mouth, so as to really do a deep and thorough our holiday market.
Second, the activity time:
November 9, 20xx - November 11, 20xx.
Third, the theme of the event:
"joyful light stick happy ode, the United Grand gift over the days".
Fourth, the content of the activities:
"Joy in Liansheng, bachelor big purchase"
1, "bachelor happy" activities, every day to launch a super-explosive price. So that customers can feel the real benefits. And for the single man and woman groups favorite noodle goods unified implementation of preferential promotions.
2, "Lian Sheng sent love, bachelor gift gift" where the supermarket shopping full 200 to send a gift and free for xx supermarket membership card. (Gifts suggested personalized jewelry and other fashion items)
3, "Happy Lucky Song" lucky carousel turn non-stop, big gifts to send! Where the supermarket shopping full of 66 yuan or more customers have the opportunity to turn the lucky carousel once, 132 yuan twice, and so on! Can get the pointer in the corresponding prizes.
4, "Happy Member Song" launched hundreds of members of the goods, so that members can feel, take the membership card and do not take the membership card has a substantial difference. Let customers who are not members see the benefits of membership and want to become our members. To make the Lian Sheng membership card into one of the items that must be carried.
5, "joyful fashion ode" fashion home textiles and gifts, happy coupons to send non-stop! Where the home textile shopping 100 yuan, you can get 20 yuan of home textile shopping coupons. Shopping 200 yuan can get two, and so on!
V. Activities with:
Purchasing Department: Negotiate with the supplier activities, gifts related to the appropriate.
Operation Department: the site, the ground pile of the provision.
The Planning Department: the layout of the venue, the production and distribution of posters, the supervision and implementation of activities.
Six, the cost of budget:
gift costs xx million, publicity costs xx million, personnel costs xx million.
Double eleven activity planning program and copywriting full version of the article 3
First, the background of the activity
"Double eleven" that is, refers to November 11 each year, due to the date of the special, so it is also known as the Hanukkah. xx Mall to use this day to carry out a number of large-scale discount promotional activities in order to increase the degree of sales.20 20 Around November 11th, 20 - - years, on Taobao, many merchants launched 50% discount promotions, ---- million people's collective mad rush, - - more than one well-known brands to participate. Single day turnover - billion!
Second, the purpose of the activity
As the "double 11" activities of the main venue sub-field display space is limited, our flagship store opened just more than a month, can not get the Taobao Mall display space support. But we can take advantage of this high flow of high turnover opportunities in the store to launch the corresponding activities, in this crazy online shopping in a share of the pie.
Third, the content of the event
The whole field full of 2 yuan minus 1 yuan (equivalent to 50% off the whole field) photographed that is reduced! Also the whole field of free shipping Oh! Activity time: 20 -. 11.11 a.m. to 24:00.
Four, activity analysis
At present, our store ***--models of goods, of which - models are - times the factory price, - style factory price - times, - a special price models are factory price - times. After 50% off, only two special models will lose money, but the picture effect of the special models is very poor, basically will not bring sales. So it is expected that the "double 11" 50% discount activity will only have no more than -% commission loss.
It is expected that the "double 11" day - billion turnover, -% of the sales volume is concentrated in -% of the large stores, we belong to -% of the small and medium-sized stores category, *** with the share of the remaining - billion turnover, the average of the basic turnover of each store in the ---- yuan. Our goal is to reach an average of ---- dollars.
V. Teamwork
Artwork: design the home page with the theme of "double eleven", as well as campaign advertising images.
Copywriter: refine the campaign advertising slogan.
Promotion: delete the matching price reduction and delete the discount set by the third-party discount software, and make a good reply to the web page on the Internet about ---- and the store's double eleven campaign publicity.
Customer service: do a good job in the activity of the details of the explanation of the quick reply language. The price of some products will be modified.
Shippers: prepare the goods and courier companies to contact in advance to prepare.
Double eleven activity planning and copywriting full version of the article 4
With the light of the holiday consumption, and the light of the stick is catching up with the Spring Festival before the peak sales season, the launch of a series of activities, so that consumers have to buy more and more, the more benefits, as long as the shopping will be a pleasant surprise, so as to realize the peak season to enhance the sales performance of the purpose.
First, the theme of the event
- bachelor surprise, congratulate the New Year gift.
Second, the activities of the surprise
Surprise a 1 +1 shopping, affordable plus affordable
During the event, such as customers and their friends and relatives (at least two, up to three people) in the event of the same day shopping together, with more than two people's shopping tickets, you can enjoy the group purchase discounts, preferential approach is to enjoy the "full of 100 that is to send 10 cash! "The special offer (can be two people's shopping tickets together to enjoy the group-buying treatment). Can prompt customers to pull friends and relatives to the mall shopping.
Surprise two, shopping xx seven-day tour
1. In the activity period, the customer in a one-time consumption of more than 50, you can get a free raffle ticket to participate in the draw at the cashier.
2. Receive tickets, each full of 50 to receive a ticket, more than 50 part of the amount calculated in multiples of 50 (less than a multiple of the part is not calculated, for example: 100-149 can be received two), and so on, up to a maximum of 5 tickets.
3. The lucky draw is an open draw, and the prizes are set as follows: Hong Kong seven-day trip (only the normal fees charged by the travel company, and other costs are borne by themselves).
4. This activity will be announced after the event, and the travel time will be arranged separately.
5. Finally, the lucky customers.
The above three activities consumers can participate in at the same time.
Surprise four, good things, cheap sale, daily specials for you!
For different groups of people, different times, different characteristics of goods on sale, to small with large. On Saturdays and Sundays, you can put students' clothes on sale, and from Monday to Friday, you can put men's clothing, women's clothing, old people's clothing, underwear and baby clothes on sale on a rotating basis.
Participation in this program is not eligible for the I-III program.
Third, inside and outside the field layout
The field should be carefully arranged inside and outside, to be able to bring out the festive atmosphere, festive, lively, traditional, folklore, to fully highlight the bachelor and the Chinese New Year strong festive atmosphere.
Outside the venue set up a classical gatehouse, and the production of large red couplets, the door above the face of the production of giant spray paint, the center of the yellow characters on a red background "Congratulations to the New Year", the left and right sides of the Golden Girls and Boys congratulate the new year's pattern, the door in the center of the production of a large-scale "Fu".
The field to make two large diamond-shaped square box, the upper side of the black . "Congratulations to the New Year" characters, square box under the falling spike. Acquisition of two large cartoon dog, hanging on the second floor of the performance stage, another need to print hanging flags, hanging flags, such as the color of the words and the same inside and outside the field, from top to bottom, from inside to outside, a unified image of the entire mall to form a peaceful, prosperous scene.
Double 11 activity planning and copywriting full version of Part 5First, the purpose of the activity
The purpose of this activity is to promote shopping, so that more people shopping is not only in the physical store, in the virtual network world, through the electronic platform for consumption can be very cheap, very convenient. Can save a lot of tedious things, such as going shopping is more tiring, shopping also have to look at the weather ah. Let more people understand e-commerce, recognize online shopping.
Second, the activity time and address
Time: November 11, 00:00 ~ ~ 24:00
Address: xx Taobao store where the online store.
Third, the preparation of the event
(a) vehicles: Preparation requirements
1, according to the amount of shipments to calculate the non-stop back and forth turnover, how many vehicles are needed, how big the car?
2, go to the vehicle department to inform in advance, require the preparation of vehicles;
3, operating time: 8 am to start picking up, to 10 pm;
4, can be temporary all counted as overtime, special events, special treatment;
(2) operation
1, according to the above data, to change the process, please make a pick-up program immediately! Program to;
2, simplify the operation process:
A, printed in advance of the five cities of the stamp, to avoid writing large letters.
B, not sorting, take back to the distribution center, by the entire company's personnel during the day to start sorting; night directly into the assembly line;
C, the operation of the Department of communication in advance, xx will arrange the implementation of the operation of the Department of staff to work in advance, upstream line operation; Specifically, please make the program to.
(C) staffing arrangements
The activity is temporary, so during the double eleven, all the employees of the whole department to work overtime, 8:00 a.m. to 10:00 p.m., we work hard, all of them are counted as overtime; the operating personnel assigned in advance, requiring all personnel to work overtime; customer service staff try to fill the front line to go;
But even if they did make full preparations in advance, they are still worried that in some parts will be insufficient. "Last year we had problems with our ERP system, which led to overselling of some individual products, which also affected the user experience. This year we are still concerned about this situation even though we have updated our IT system."
It is understood that, in order to better solve customer service and after-sales problems, this year xx Taobao store is also dedicated to 11.11 to open a 400 toll-free number that can be pulled 24 hours. During the double eleven, there will be 150 people through the 400 phone to help users confirm, audit the order, and is responsible for customer service after shopping, to help users for refunds, refunds and check the tracking and other services. At the same time, this year xx Taobao store also specializes in opening new media after-sales service channels such as WeChat and Wangxin.