I also have four fruit shops and a luxury children's clothing store. My family is engaged in catering services in schools, hospitals and government canteens. 15-/kloc-bought luxury children's clothes at JD.COM international at the end of 0/8, because the platform policy could not be done. But I did earn the first bucket of gold in my life. After half a year's leisure, I chose a fruit shop at the entrance of the community to make fine fruits. The competition in offline stores is fierce, and it is difficult to survive without characteristics, especially in the fruit industry. Customers' product cognition is apples, oranges and bananas, and most of them are tropical fruits such as durian and jackfruit. There is no concept of fruit segmentation and fruit in small producing areas. Relying on people's curiosity and early adopters of high-end fruits, the first store earned an ideal income, followed by the second, third, fourth and fifth stores. The fifth store closed down in less than a year because of the location problem. Last year, Tik Tok goods exploded, people had more channels to buy fruits, learned more about fruits, and didn't make much profit from the products.

Physical stores can't be closed like this. They must have invested too much in the early stage, so they should turn to services and start learning from convenience stores. In addition to the basic fruit cutting and matching services, they also added copying and printing, fruit juicing, regular fruit cooking exchanges and fruit tasting (all fruits from small producing areas). Because they are all community stores, they can make a good profit now. Our biggest advantages in making online fruits are tasting, service, after-sales and community culture.

Children's wear store is because I have done it before, and I still have channel resources in my hand, so I don't have much reference, but the cost of clothing store is very low. It sells luxury goods, and it is no problem to survive. Now we are studying the recycling of children's wear. Once it is successful, it will play a great role in the stability of customers.

In a word, being an entity now can only serve and add value to products.

In the future, physical stores can only do a few areas (pharmacies, barbershops and other industries that need people to go to the store for consumption), and other physical stores that mainly sell goods are estimated to be completely destroyed! Because online goods can be bought, restaurants will gradually close down because of the rise of take-out, the online sales cost is low, take-out does not need to open a shop, and the rental cost is also saved. In addition, the ingredients and cooking oil used for take-out are very inferior. In the end, bad money drives out good money, and in reality the physical store is destroyed! There is no way out for physical stores in the future. Be careful if you want to start a business!

Now is the Internet age, and online goods have a great impact on physical stores. There is no need to rent a house. As long as you are eloquent and genuine, you won't worry about not selling the goods. Physical stores will gradually be replaced by [like] [like] [compare] [compare].

Physical stores, I think, will survive and will not disappear. Physical stores have their specific advantages. The future direction should be to make a fuss about the differentiation of services and products, that is, to consume things that cannot be experienced in other channels and things that cannot be obtained. Physical stores should work hard in this regard.

Many years ago, the concept of O2O was very popular at that time, and it was linked online and offline. I think the development in recent years has basically continued this concept. Many community stores and convenience stores have become the pick-up points for various group purchases, and many convenience store owners have also become various responsible persons.

I don't think the physical store in the future needs to be too big, just as a docking point for online and offline linkage. Except for some industries that everyone must spend in physical stores, other physical stores can consider transformation.

Now is the internet age, and there is basically no chance of making a fortune by relying on physical stores.

Most people who go shopping in physical stores are retired people. They have more time, and the development direction of physical stores is generally selling meat and vegetables.

Now people have mobile phones, so they can go home at will. So there is not much room for the development of physical stores.

The influence of the network economy on the real economy is visible to the naked eye. In recent years, the epidemic situation and the increasingly severe international situation have increased the influence of the real economy. In addition to the convenience brought by the network economy, ordinary people often hear that the business of shops around them is getting worse and worse. So, I will share my humble opinion from this angle:

The direct influence of the rise of network economy

With the rise of network economy, the most direct feeling of ordinary people is convenience and low price. First of all, the network economy can get rid of the limitation of time and space, and can be purchased at home and abroad, day and night, saving a lot of transportation, venue rent, manpower and other costs for merchants and reducing the costs of time, transportation and capital for consumers. Secondly, the publicity of commodity information, where the cost information once mastered by merchants is nowhere to hide, greatly reduces the phenomenon that consumers do not pay for unequal information, such as inflated prices and cheating customers.

The limited influence of the rise of network economy

Although the network economy has had a far-reaching impact on the economy, its impact on some industries is indeed very limited. First of all, man is "the sum of all social relations" and an emotional entity. The social attribute of man determines that individuals cannot exist independently. Therefore, the business of meeting place, banquet reception and group experience is becoming more and more rich and exquisite; Secondly, people feel the business of the body as animals, such as physical therapy and pedicure, sports gymnasiums (including professional sports), special folk experience and so on.

The development direction of real economy in the post-network economy era

Although the network economy has brought unprecedented influence to human beings, and even the economic index generated by the network economy exceeds the real economy, Japanese physical stores can lead the way. First of all, Japan's service industry is quite developed, and physical store shopping has a comfortable experience that online shopping can't achieve; Second, the price is transparent. Japanese physical stores have achieved the same price transparency as e-commerce and have comprehensive and strict legal constraints; Thirdly, the Japanese's attention to details determines that every physical store has its own characteristics. Imagine the joy of exploring the store.

To sum up, the network economy has become the general trend, but the real economy is not uncultivated. Although many entities around us are facing bankruptcy, there are indeed many physical stores that are on fire. The reason is that functions and services are indispensable.

The difficulty of a physical store lies in its cost. The coming of the epidemic of cost reduction in the future has disrupted many entrepreneurs' business plans, and the weakening of economic activities has made many expected plans impossible to achieve. Therefore, under the condition of constant cost, such an entity is difficult to do.

So how can we slow down this trend? The only thing we can do is to use flexible employment, which has benefited many enterprises in the form of flexible employment. During the epidemic, this model solved the urgent need for employment. For example, during the epidemic, the express delivery and take-away industries became in urgent need of manpower. At this time, the personnel deployed by the physical store can solve this problem well, and the pressure of the physical store has been reduced one after another, alleviating the current urgent need.

Therefore, the way of employment should be changed more in the future. We can't predict the arrival of risks, but we can control the impact of risks on ourselves. As long as we seize this risk, we will be greeted by infinite scenery.

In the Internet age, although physical stores are difficult to do and survive, they will certainly not completely die out, and it is impossible for all physical stores to close down. Physical stores are facing transformation. Now it is not a new retail industry, and the future may be a combination of online and offline.

I don't think the real economy that has existed for so many years can completely disappear.

An entity depends on which entity, business center or community it is. I am still very optimistic about the physical store. Although you can't return to the prosperity before online shopping, you can still make a lot of money by finding the right location. Now the rents of community shops in many places have dropped a lot. Let's find shops in large and medium-sized communities and make an unattended children's paradise. I'm investigating this work now. This kind of project has to be replicated in several places before the income will come up.