Basic Introduction Title: Animation Creative Design ISBN :97875635 18890, 75635 18894 Press: Beijing University of Posts and Telecommunications Press: February 2009 1 Binding: Paperback Format: 16 Open Series Name: Digital Media Creative Series Textbooks. 8890 size: 26.8 x 18.6 x 3 cm weight: 58 1 g content introduction, catalogue and content introduction "Animation Creative Design" is written according to the teaching progress and conforms to the characteristics and laws of vocational education. This paper mainly expounds the basic principles, laws, methods and processes of animation creative design. Based on the principle of practicality and systematicness, case teaching method is widely used. There are exercises at the back of each chapter, and the supporting CD contains electronic teaching plans and high-definition pictures of cases used in teaching materials, which is convenient for teachers and students to learn. Animation creative design can be used as a teaching material for animation and art design related majors in vocational colleges, and also as a reference book for animation lovers and professionals. The first part of the table of contents, basic articles, chapter 1, creative design principles of animation 1.65438+ 0 concept of animation1./kloc-0 concept and characteristics of animation 1. 1 .2 extension of animation concept/kloc. 0.4 fusion animation 1. 1.5 industrialization development animation 1.2 animation principle1.2 animation basic principle1.2 key frames 1.3 animation classification/ Kloc-0/.3. 3 Animation Advertisement 65438 .. Design Principle 1.5 Development Trend of Animation Creative Design 1.5. 1 More Diversified Customer Orientation 1.5.2 More Global Creative Materials 1.5.3 More Diversified Style Creativity/ Analysis 2. 1 composition 2. 1 composition type 2. 1.2 composition principle 2.2 light 2.2. 1 light quality 2.2.2 light direction 2.2.3 light brightness 2.2.4 tone 2.3.65433. Tone 2.3.4 Principles of Color Application 2.4 Character Modeling Design 2 Perspective Space Representation 2.7.3 Scenery Processing Design 2.8 Minute screen design 2.8. 1 Minute screen design's Requirements and Basis 2.8.2 Minute screen design's Rhythm Grasp this chapter to summarize and practice Chapter III Animation Technology Application 3. 1 Traditional Cartoon Production Process 3.2 The concept of computer animation, Development and application 3.2. 1 computer animation 3.2.2 Development of computer animation 3.2.3 Characteristics of computer animation 3.2.4 Processing of animation sound by using Maya 3.4. Composition and function of sound 3.4.2 Recording of sound 3.4.3 Editing and synthesis of sound This chapter summarizes the second part of the exercise, and the fourth chapter of creative design of animation advertisement 4./ Concept of animation advertisement 4.2 Features of animation advertisement 4.2. 1 Features of making animation advertisement in Flash 4.2 .2 Advantages of animation advertisement 4.3 Classification of animation advertisement 4.4 Creative skills and design process of animation advertisement 4.4.65438+ 4.4.2 Case 1 : children's series creative flow meets fire 4.4.3 Case 2: Sail SRVl.6 car advertising creative flow 4.4.4 Case 3: Head & Shoulder Shampoo Case 4: The creative process of "Garbage can in a hurry" 4.4.6 Case 5: The creative process of "Accidental Encounter" This chapter summarizes the practice, and the fifth chapter is the creative design of animated short films.1 The concept of animated short film 5.2 Features of animated short film 5.3 Classification of animated short film 5.4 Creation technique and design process 5.4. 6.5438+0 Creation technique of animated short film 5.4.2 Case L: Creation process of Lost Dream 5.4.3 Case 2: Creation process of Legend of the Years This chapter summarizes and exercises Chapter 6 Creative design of mobile phone animation 6. 1 Concept of mobile phone animation 6.2 Features of mobile phone animation 6.2. 1 Features of mobile phone animation 6.2.2 Advantages of mobile phone animation 6.2.3 Differences between mobile phone animation and ordinary dynamic pictures 6.3 Classification of mobile phone animation 6.4 Creation techniques and design flow of mobile phone animation 6.4. 1 Creation techniques of mobile phone animation 6.4.2 Case L: Creation process of "Buy Donkey" Characteristics of greeting cards 7.3 Classification of cartoon greeting cards 7.4 Creation techniques and design process of cartoon greeting cards 7.4. 1 Creation techniques of cartoon greeting cards 7.4.2 Design requirements of cartoon greeting cards 7.4.3 Case 1: Happy creation process of Children's Day 7.4.4 Case 2: Creation process of Christmas greeting cards 7.4.5 Case 3.