here, we have to correct the thinking mode of most copywriting mistakes. Brand story first of all, everyone should have a change in thinking, not as a copywriting job, but as a brand job. Therefore, the first step must not be to start making up stories as soon as we start, but to interpret brands and gain insight into consumers.

the first step must not be to start making up stories as soon as you start, but to interpret brands and gain insight into consumers.

It is suggested that every copywriter should do a solid job of research before writing: talk to customers first and ask the founders more. The reason why a brand can live must have its unique value. It is very important to explore this value and then package it.

brand story is to tell the brand concept through a story.

Your whole story is not to tell others a story, but to convey to the target group what the concept is. This concept is to establish the connection between the brand and consumers, so that consumers will be impressed that through this brand, I can have what kind of life or state I yearn for. So in fact, it is very easy to write brand stories to understand these.

brand stories are like characters, with flesh and blood and attitudes

brand stories are not necessarily about a very concrete story, but also about brand attitudes, such as treating the brand as a person, a consumer's friend, what kind of person this friend is, and what changes you will make if you strengthen this friend. So don't limit the form. The high-quality brand story lies in the brand thinking and core insight of the front-end copywriter. The marketing thinking of "insight" can help us lock in more accurately. Nowadays, most enterprises are subjectively endowed by enterprises, which do not meet the needs of any group in the market and cannot interact with any group. The significance of "insight" into marketing thinking is to help us understand the personalities and needs of various groups and really communicate effectively.

brand stories, in essence, are: brands account for 81%, and stories only account for 21%

What are the entry points for writing brand stories? Xiao Bian thinks: Actually, the entry point is not difficult to find. Here are some examples for you, such as: brand history, category, unique culture, inspirational story of founder, core technology, brand proposition, brand unique logo or advertising language, product origin, unique product efficacy, potential market demand and so on.