there are generally the following channels for liquor sales: catering (hotel) channel, supermarket channel, famous cigarette hotel channel, circulation channel and group purchase channel. The sales model and skills of each channel are different. What are you talking about as a salesman of yellow rice wine catering channel?

1. As a salesman, if you want to sell your products, you should first sell yourself. At the beginning of a day's work, you should first check whether your clothes are clean and tidy, whether the relevant information of the products you are selling is complete (product pictures, price list, etc.), and whether the relevant appliances are ready (pens, notebooks, etc.), and then you should have a good mood.

2. Before facing the store owner (boss, purchasing manager), you should first have an absolutely sufficient understanding of the products you want to promote. Including: (the origin, development history, main competing products, the origin, cultural connotation, characteristics and product advantages of our own products, etc.)

3. Because of the different regions and the different sizes of stores, it is likely that you will also involve some entry fees when you enter some stores. In order to reduce costs, you should know the cost of competing products entering the venue, and you should know what the most cost is for your own brand to enter the market, so the possibility of success will be greater.

4。 Persuade the store owner (boss, purchasing manager) to let your products enter the market for sale. You have put the products in the store, but you have only taken the first step to promote the products, because many of them are now sold on a commission basis. Your products will really be sold in his store, and customers will drink them, so that you can get the payment in the financial department of his hotel, and then you can really make a sale.

5。 How to make customers drink your yellow wine? How to make customers stop drinking other people's rice wine and drink yours? How to make customers drink more of your yellow wine? This should pay attention to ways, methods and skills. At the top level, you should be more hospitable (chat with managers of the hotel, befriend them, publicize product knowledge and cultural connotation with them, and give them enough profit margin) and ask them to help you sell wine or indirectly direct other hotel personnel (lobby manager, ordering staff, bar staff, waiters, etc.) to help you sell wine. In the middle and lower floors (lobby managers, orderers, bar staff, waiters, etc.), most of them are in the form of corkage fees. How much do they give them to help you sell a bottle of wine and ask them to help you sell it? In addition, our company hired some special salesmen to arrange to sell your wine to customers in hotels. There is also a way to promote your wine by combining the local market situation and the product characteristics of your own wine. Do some meaningful promotional items to distribute to customers, and engage in some unique activities to attract customers' consumption.

Liquor sales is a science, and you need to summarize more detailed things while working. I wish you a happy job!