The Yubei District Commercial Committee and the Cultural Tourism Committee created a small program of "Yubei Consumption", aiming at integrating consumption resources such as catering, accommodation, business districts and festivals in the whole region and promoting consumption upgrading in the whole region. Based on the principle of "based on enterprises in northern Fujian, radiating Chongqing citizens and linking foreign tourists", Yubei Consumer Applet integrates business service information such as catering, accommodation, shopping, entertainment, rural tourism and festivals with offline stores in the whole region, and provides consumers with comprehensive business information through WeChat applet.