① how to compete with other hotels of various grades? What are your strengths? How to achieve and maintain your advantages?
to be able to compete with other hotels of various grades, you actually have your own advantages. So from your own point of view, what are your strengths? As a member of the target customers, you can well grasp the psychology, culture and trends of the target customers, which is your unique advantage. Then if you want to turn this advantage into substantial competitiveness, then you should apply this college student culture and trend to your store decoration and business settings. There used to be people similar to LZ who opened restaurants near the school. First, the tea shop is similar to other food and beverage outlets. In the store decoration, the shop tries its best to move closer to the style of Hong Kong and Taiwan, providing Hong Kong and Taiwan reading materials and popular accessories to attract college students. With the rapid growth of college students' take-away demand, the store transformed in time, launched the catering delivery business, established its own unique style of catering delivery, and differentiated positioning with high quality and high price, so that the single store business continued to grow. Therefore, the advantage is not always an advantage, but is constantly developing and evolving. The key to maintaining the advantage is to firmly grasp the customer's needs in order to fix production.
② You are still blank. What do you need to do to set up your hotel as soon as possible? What is the order of these things?
first, investigate the target area where you want to open a shop, analyze the composition of restaurants in the target area and their business conditions, and find several target locations.
Secondly, according to the investigation in the target customer base, choose your own business type and store positioning.
Thirdly, raise funds, sources, personnel, design shop drawings and so on.
finally, make publicity, leaflets or word of mouth among the target customers to make final preparations before opening.
③ When the hotel has been established and started to operate normally, what problems may arise compared with your idea? How are you going to solve it?
There are many possible problems, such as insufficient passenger flow, the need to adjust the supply structure, the problem of customers' reputation and the problem of internal staff. These are very important for the store operators to control in real time. This initial stage is the most difficult period for store operation, so we must consider the corresponding countermeasures for each problem.
④ Looking back, how did you embody the four functions of management in this process? Using the manager's angle color theory, what role can you play?
planning: the transformation during the investigation period and the development period of the store
organization: personnel, supply of goods, funds
leadership: daily operation of the store
control: controlling various emergencies, etc. .
Among them, you are actually a boss, who has taken all the work. At least in the initial stage, you can play any role.