The basic methods of online market research: online observation, online experiment and online questionnaire.
online observation method: the implementation of online observation is mainly to use relevant software and personnel to record the activities of logged-in web surfers. Related software can record the content clicked and the browsing time when the browser logs in to the network to browse the enterprise webpage;
What product pages do you like to see online? When you look at a commodity, you first click on the price, service and appearance of the commodity or other people's evaluation of the commodity; Whether there is a desire to communicate with related goods and enterprises, etc.
online experiment method? The online experiment method can be carried out through the content and form of advertisements placed in the network. Design several different advertising contents and forms to publish on web pages or newsgroups, and also use E-mail to deliver advertisements.
The effect of advertisements can be monitored at any time by access statistics software on the server side, and can also be judged by checking the amount of feedback information from customers, and can also be evaluated by special advertising evaluation agencies.
online questionnaire method? Online questionnaire method is to ask everyone who browses its website to participate in various surveys of enterprises. Online questionnaire method can be entrusted to a professional company. The basic structure of the questionnaire generally includes three parts, namely, the title and title description, the survey content (question) and the conclusion.
market research is a specific activity that connects consumers, public departments and markets-this information is used to identify and define market marketing opportunities and problems, generate, improve and evaluate marketing activities, monitor marketing performance and enhance understanding of marketing process. Market research is actually a process of seeking "* * * harmony" between market and enterprise.
Market research is like premarital health check-up. If we ignore it, we may have imbeciles. At that time, spending a lot of money on sales is like adding nutrition to imbeciles. How much can it do? Because the concept of marketing means that the needs of consumers should be met, insiders of the company must listen to the voices of consumers and "listen" to their voices through market research. Of course, marketing research information also includes information of entities other than consumers.
market research-Baidu encyclopedia entry