1. Why is Haidilao called Haidilao
Haidilao had a lot to do with a leisure habit of Sichuanese, because Sichuanese like playing mahjong very much, and the last card was called Haidilao.
Sichuan Haidilao Catering Co., Ltd. was established in 1994. It is a large-scale inter-provincial direct catering brand hot pot restaurant, which mainly deals in Sichuan-style hot pot and integrates the characteristics of local hot pots. The full name is Sichuan Haidilao Catering Co., Ltd., and its founder is Zhang Yong.
Extended information:
Brand concept:
Haidilao always adheres to the principle of "pollution-free, disposable" material selection and bottom materials, and strictly controls raw materials and ingredients. Over the past 21 years, it has been tested by the market and customers, and successfully created a hot pot brand with high credibility and quite Sichuan hot pot characteristics.
after 21 years of hard work, continuous progress and unity, Haidilao has gradually started from an unknown small hot pot restaurant and developed into nearly 21,111 employees today. At the same time, it also has a group of experts and professional technicians in food, catering, nutrition, engineering, warehousing and management.
Baidu Encyclopedia-Haidilao 2. What does Haidilao mean?
Haidilao is a catering brand whose name is a term originated from Sichuan Mahjong.
Haidilao, whose full name is Haidilao International Holdings Co., Ltd. (HKEx: 6862), was established in jianyang city, Sichuan Province in 1994. It is a large-scale inter-provincial direct-selling catering brand hot pot restaurant, which mainly deals in Sichuan-style hot pot and integrates the characteristics of local hot pots.
The founder of Haidilao is Zhang Yong. He is from Sichuan. Because Sichuanese like playing mahjong very much, the last draw card is Haidilao. In the early stage of starting a business, he thought hard about the name of the store. At that time, he had a girlfriend, who is also his wife now. Once she played cards, she made a Haidilao and drew a card, which was the last card, which was very big.
She was very happy to add more, and then his wife asked Zhang Yong why he was so sad. Zhang Yong told her that she couldn't think of the name of the store, so her wife said that she might as well just call it "Haidilao". Zhang Yong heard this name very well, so he named his restaurant "Haidilao"
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History-
Haidilao International Holdings Co., Ltd., formerly known as Ground Species, was founded by Zhang Yong on March 21, 1994. Haidilao was founded as a small shop dealing in mala Tang in the early days, and now it has developed into a large-scale direct chain enterprise which mainly deals in Sichuan-style hot pot and integrates the characteristics of hot pots from all over the world. Its name "Haidilao" originated from the term of Sichuan Mahjong.
Haidilao Hot Pot is positioned as a medium-to-high-end hot pot restaurant, with a per capita consumption of RMB 1.51 to 211 yuan. The enterprise is also famous for its thoughtful customer service, such as providing aprons, rubber bands, hair clips and other items in the store, and providing child care services. Equal customers can enjoy free shoeshine and manicure services. Waiters will also shell shrimps for guests, perform Lamian Noodles, sing songs, and actively create surprises.
For example, it is found that someone will quietly send cakes on their birthdays. The waiters in the store come from all over the country, and customers can find fellow waiters to serve. In addition, Haidilao also allows customers to bring their own ingredients and drinks. The company also has a shopping mall in jianyang city, Sichuan.
In 1999, Haidilao Xi 'an Yanta Store opened. At the end of 2112, it opened a branch in Singapore, becoming the first overseas branch of Haidilao. In 2115, Haidilao opened Taiwan Province No.1 Store in Taipei. By 2117, the third floor of Kowloon Line in Yau Ma Tei, Hong Kong will be rented in advance with a monthly lease of 551,111 yuan, and the first flagship store will be opened, tentatively for 24 hours. In October 2117, the Hong Kong store was officially put into trial operation.
Baidu Encyclopedia-Haidilao 3. Background resume of Haidilao's boss
Zhang Yong, chairman of Haidilao Catering Co., Ltd. in jianyang city, Sichuan Province.
The first Haidilao was established in Jianyang, Sichuan Province in 1994. In the past 16 years, the company has developed into more than 51 direct stores, four large modern logistics distribution bases and a raw material production base in many cities across the country, such as Beijing, Shanghai, Tianjin, Xi 'an, Zhengzhou, Nanjing and Shenyang. In 2111, the turnover was nearly 2.2 billion yuan, with more than 11,111 employees.
four large-scale logistics distribution bases are set up in Beijing, Shanghai, Xi' an and Zhengzhou respectively, with the aim of "large-scale procurement, mechanization of production, standardization of warehousing and modernization of distribution", forming a large-scale logistics supply system integrating procurement, processing, warehousing and distribution. The production base in Chengdu, its products have passed HACCP certification, QS certification and ISO international quality management system certification.
the company has won more than ten titles and honors in Sichuan, Shaanxi, Henan and other provinces, such as "advanced enterprise", "consumer satisfaction unit" and "famous hot pot", and its innovative and characteristic service has won the reputation of "five-star" hot pot restaurant. In February, 2111, it was awarded the "Top 11 Hotpot Restaurant" by Public Comment Network in 2111.
Zhang Yong and Shu Ping ranked 758th on the Hurun Report in 2112 with a wealth of 2.3 billion yuan. 4. The development history of Haidilao (World Trade Plaza Store) in Wuhan
Haidilao has always held high the banner of "green, healthy, nutritious and distinctive", devoted itself to the development and research of hot pot technology, and inherited the original "hemp, spicy and fresh" of Sichuan and Chongqing catering culture. With its unique, pure, delicious taste and nutritious and healthy dishes, it has won unanimous praise from customers and left a good reputation of "a good hot pot can speak for itself" in the minds of many consumers.
Haidilao has always adhered to the principle of "green, pollution-free, one-off" in the selection of materials and bottom materials, and strictly controlled the raw materials and ingredients. It has been tested by the market and customers for thirteen years and has successfully built a high reputation. After fifteen years of hard work, continuous progress, unity and hard work, Haidilao gradually started from an unknown Haidilao small hot pot store, and today it has more than a thousand employees, a group of experts and professional technicians in food, catering, nutrition, engineering, warehousing and management, and has developed into 32 direct-operated branches with an operating area of over 51,111 square meters. 5. Why can't Haidilao copy
Recently, I have seen many beautiful talks about Haidilao. Many enterprises are studying, and it is even rumored that some people go undercover in Haidilao to learn, but the result is a pity. Why can't they take it with them if they can't learn? Although the employees of Haidilao can't be dug up, the technical content is not very high. Why can't the peers copy it? What is the true meaning of Haidilao's prosperity behind many favorable voices? Through understanding this company, Shangyangtianxia found that the difference between Haidilao and other peers is not the hot pot itself, but the cultural concept difference that goes deep into the bone marrow.
Specifically, there are * * * now: 1. Haidilao is operating corporate culture, operating the hearts of employees and customers, and aiming at the best experience of employees and customers. However, other peers are running business with the goal of maximizing profits.
these are two completely different value orientations. To use an inappropriate metaphor to describe it is that carnivorous wolves have to learn from vegetarian sheep to be vegetarian, and the effect is certainly not satisfactory.
2. Haidilao deeply implants culture and ideas into the bone marrow of every employee, even into the hearts of customers, and this culture and concept just caters to the most simple needs of human nature. This kind of culture started from the founder, copied and spread from the inside out, and grew by recruiting and cultivating family members, allowing employees to control their own thoughts and realizing "inaction".
The whole enterprise is like a paradise, which saves a lot of management costs. However, other companies are controlled from the outside to the inside, that is, they directly recruit ready-made employees, retain their original thinking and habits, and use rigid systems to control employees' active thoughts. Staff mobility is high, management costs and labor costs remain high, and the results of operations will of course be very different.
3. Haidilao follows the line of steady development, slowly but surely, step by step, does not take the route of capital operation, and refuses venture capital. They decide how much territory to expand according to the number of members of their "Xanadu". Although the number of shops is not growing fast, once they expand a "territory", they can take root and sprout, and it is not easy to wither, because they have always maintained the seller's market trend that demand exceeds supply, and this trend has become more and more obvious with its increasing influence.
4. Haidilao culture is the core of entrepreneur culture, and it is entrepreneurs themselves who need to learn, not ordinary employees. Many employees go to study, not the boss himself, but it is the entrepreneur himself who affects the core culture of the enterprise. Therefore, even if the employees learn the essence, the impact on the company is very limited, because the influence of ordinary employees on entrepreneurs is often too weak.
5. Excellent corporate culture has been formed at the initial stage of enterprise establishment, but when the enterprise grows to a certain scale, it is very difficult to make major adjustments to the deep-rooted culture. This kind of adjustment is more difficult than building a new company, because you will find that the new cultural reform will be met with numerous obstacles in its promotion.
unfortunately, most enterprises didn't realize the importance of culture until they reached a certain scale. 6. Haidilao culture has a strong background of the times, so it is difficult to be copied.
Not every entrepreneur has excellent entrepreneurial spirit in the initial stage of starting a business. Moreover, Haidilao has successfully operated for nearly 21 years, and has experienced many years of accumulation and precipitation, leaving behind the essence of its culture, which has a thick background of the times-people have different value orientations in different eras, and such historical accumulation cannot be copied. 7. Few enterprises can create a happy, independent and efficient cooperation atmosphere like Haidilao.
moreover, this kind of atmosphere is the scale of a team of tens of thousands of people, and its appeal and educational power for new employees are hard to replicate. 8. Many enterprises just learned the technology of sea fishing.
as it turns out, it is not uncommon for enterprises with technology above Haidilao, but their business is not satisfactory, because it is not an industry that can be supported by technology alone. 9. The competing learning of other enterprises is just to promote Haidilao, which makes it more difficult to surpass it.
Haidilao has a brand accumulation of nearly 21 years. When many colleagues have been learning and praising it, or even deifying it, more people will look to Haidilao, and learning will become promotion for Haidilao. Even if customers experience the same service, they will say that they learned it from Haidilao. 11. Many enterprises learn from the giants, but ignore innovation.
There is only one Haidilao, and even if you can learn its essence 111%, it will not become a real Haidilao. If these enterprises can't innovate and just blindly follow, they will only serve as cannon fodder and stepping stones for giants like Haidilao. To sum up, the most difficult thing for an enterprise to copy is its core culture. When an enterprise takes culture as its core strategy and weapon, it is often irresistible.
many enterprises have always stressed that entrepreneurs should put corporate culture in an important position, which is why. Shangyangtianxia will also cultivate more entrepreneurial spirit and corporate culture for future entrepreneurs in the special training class of "Towards Excellence", because we believe that in the future business competition, it is not just a technical dispute, but more culture.
technology may be out of date, but culture can live forever. Shang Yang Tian Xia is original, please indicate the source.