Ma Yun once said: "The future e-commerce is absolutely inseparable from search engines." So Ali invested heavily in the search engine field twice.
Yahoo China
On August 14, 2005, Ali acquired Yahoo China with an investment of US$ 654.38+0 billion, holding 40% of the shares.
Status: Yahoo China was abandoned and became a public welfare project of Ali.
Sogou
20 10. 10, Ali150,000 USD, and obtained 0.88% of the shares of sogou/kloc-0.
Status quo: In 20 12, sogou repurchased its shares in Ali at a price of 25.8 million US dollars, and now cooperates with Tencent.
Both investments were unsuccessful, and Ali still needs to wait patiently for how to break through the search engine.
Second, the local life field, typical cases: word-of-mouth network, Meituan, fast taxi, map of Gaode.
Since the acquisition of Word of Mouth in 2006, Ali has made many acquisitions and investments in local life.
Ali hopes to take local life service as the breakthrough point, closely focus on the development direction of localization, focus on catering, entertainment and real estate transactions, base on dozens of large and medium-sized cities across the country, and aim at improving user experience, and develop into the largest localized life community platform in China, which will eventually bring better user stickiness and reputation to various services under Alibaba Group.
So the layout of this field is of great significance to Ali.
Mouth cup. com
In 2006. 10.26, Ali bought word of mouth for $5-6 million. Later, Yahoo word of mouth was established. In 2009, word of mouth was merged into Taobao.
Status quo: Word-of-mouth network has declined, and now it doesn't exist.
Beijing Sankuai On-line Technology Co.,Ltd
20 1 1.7.7, Ali led the second round of US$ 50 million financing of Meituan and obtained 20% of the shares.
Status quo: Meituan insists on independent development.
Take the express train
20 13.4. 10, Ali invested millions of RMB in the fast taxi application software.
Status: It has been merged with Didi Taxi.
Amap
20 13.5, and acquired 28% of the shares of gaode for $294 million.
20 14.4, and the remaining shares were acquired at13.39 million USD.
Present situation: delisting and becoming a wholly-owned subsidiary of Ali.
In addition to the above, in the field of local life, Ali's actions also include investing 35 million US dollars to become the controlling shareholder of Etutong Company, and investing10 million US dollars in tintin network together with Citigroup.
Three, e-commerce services, typical cases: China Wang Wan, Baozun e-commerce, Shenzhen Yitong.
E-commerce is Ali's main business. In order to better serve customers, Ali has also made a lot of investments in the field of e-commerce services. The picture below shows Ali's investment in e-commerce services.
Wang Wan, China
On September 28th, 2009, Ali acquired the equity of China Wang Wan's operation in China in two phases for RMB 540 million.
Present situation: merged with Alibaba Cloud, keeping Wang Wan brand.
Bao Zun Dian Shang
20 10. 1.24, strategic investment treasure respects e-commerce, and the amount is unknown.
Status: It has become a powerful e-commerce service provider in China.
Vendio
20 10.6, acquired Vendio Services, an American e-commerce software and service provider, and Ali made its first acquisition in the American market.
Status: "Global Fast Retailer" is connected with Vendio platform.
Shenzhen Yidatong
20 13. 1 1, which was wholly-owned by Datong at the price of 20 times the annual profit of 201/kloc-0.
Status quo: Well-known small and medium-sized enterprises enter outsourcing service providers to facilitate the export of small and medium-sized enterprise customers.
Through these acquisitions, Ali can better serve Taobao shopkeepers and small and medium-sized enterprises based on Alibaba.
Fourth, social and mobile Internet, typical cases: Weibo, Momo, UC browser.
Social traffic portal can be described as a piece of fat. Tencent has gained considerable advantages in social traffic portal by virtue of its accumulated QQ user base and superb application of WeChat for many years, while Baidu has obtained considerable user data by virtue of its unique search and peripheral product advantages.
At present, Ali does not have a strong product to compete with Baidu and Tencent, so Ali has been looking for better investment opportunities.
Even if you launch your own contacts, you can't open the market under such fierce competition, and contacts have become Ali's chicken ribs. In this case, Ali can only open the situation through acquisition. Let's take a look at Ali's acquisitions in related fields.
Momo
20 1 1.8, Ali Capital invested 40 million US dollars in Momo.
Status: 65.438+0.5 billion users, with monthly activity of 50 million+.
Sina Weibo
20 13.4, acquiring 0/8% shares of Weibo/kloc-0 for $586 million. Status quo: It brings huge traffic to Taobao Tmall, but it gradually weakens under the impact of WeChat.
UC Browser
20 13.8-20 14.6, Ali acquired UC browser in three times, and the highest price of Internet acquisition in China was about $4.35 billion.
Status: Ali established the Mobile Division.
tango
20 14.3.20, Ali invested 2150,000 USD in Tango.
Status: Famous voice and video calling applications in the United States.
Verb (abbreviation of verb) in the field of culture, typical cases: Xiami.com, Youku Tudou, China Digital Media (market research report).
The layout in the cultural and entertainment industry can not only bring rich profits, but also realize the diversion of e-commerce platform through advertising and other means.
In addition, the "fan economy" in the cultural and entertainment industry will be the focus of the future development of mobile e-commerce and mobile payment.
In addition, the policy dividend of the 18th National Congress encourages enterprises to promote the development of cultural industries. Ali has made frequent efforts in music, film and television, print media, sports and other cultural fields.
Shrimp music
20 13. 1. 10, Ali wholly acquired Xiami Music for an unknown amount.
Status: Taobao and Shrimp are deeply integrated, and Taobao searches for singers and songs to link to Shrimp Network.
Sina video
On 20 13.9.6, the rumor of video negotiation between Ali and Sina was widely reported by major portals, but it was not followed in the end.
Status: License revoked for pornography.
Cultural China
20 14.3. 1 1, Ali spent HK$ 6.24 billion to acquire 60% equity of Culture China, and Culture China was valued at HK$/kloc-0.04 billion.
Status: Renamed Alibaba Pictures, responsible for content production.
Huashu movie and television
On 20 14.4.8, Ma Yun and Shi Yuzhu invested 6.536 billion yuan to subscribe for 20% shares of China Digital Film and Television.
Status: Providing licenses for its set-top boxes and TV systems.
Youku tudou
20 14.4.29, contributed12.2 billion yuan, and acquired 6.5% shares of youku tudou/kloc-0.
Status: The largest online video content platform in China is located in the downstream of Ali cultural layout industry chain.
Evergrande football
20 14.6.5, invested1200 million to acquire 50% shares of Evergrande Football Club from Xu Jiayin.
Status quo: Defending champion of football in China, with strong brand appeal.
2 1 communication
2014.6.135 million yuan to acquire 20% shares of 2 1 Century Media.
Present situation: well-known domestic financial media.
After the completion of this series of acquisitions and investments, Ali's layout in the cultural field has become clear: Alibaba Pictures is responsible for the content production in the upstream of the industry. In cooperation with China Digital, you can help your Ali TV system and hardware terminal with your own broadcast control license, content resources and channels.
Downstream, there is soil and shrimp. Com forms a broadcasting platform, and 2 1 century media and the media of the original culture of China are used as publicity. Since then, an ecological circle has been formed that runs through the upstream and downstream. As a supplement, Evergrande Taobao Football Team has done a good job in expanding the brand effect.
Typical cases in the financial field: Hang Seng Electronics (Market Research Report) and Tian Hong Fund.
In order to build a real life and entertainment empire, the layout in the financial field is necessary. Therefore, in this field, Ali has also invested heavily.
Tian Hong Fund
20 14.3, Ali invested110.80 billion yuan to acquire 5 1% shares of Tian Hong Fund.
Status quo: Docking with Ali's microfinance business, ranking first in domestic fund injection.
Hengsheng electronic
20 14.4 Ali spent 3.3 billion to acquire Hang Seng Electronics.
Status quo: The largest IT supplier of traditional financial institutions has provided strong technical support for Ali's financial layout.
After Ali completed the investment in Tian Hong Fund, for Alipay, the micro-finance ecology of Ali will be further improved by deepening the fund business from the channel role. For Tianhong Fund, relying on Alibaba with deep pockets, it has become a domestic fund overnight, and the future development space should not be underestimated.
The latter transaction is also significant. As almost the largest IT supplier of traditional financial institutions, Hang Seng Electronics has provided a strong technical guarantee for Ali's future financial layout.
Seven, logistics, typical cases: Best Logistics, Star Express, Goodall Logistics, Singapore Post.
In modern e-commerce, logistics may not be the only factor that determines success or failure, but it is definitely one of the key factors.
In this regard, JD.COM has done the best, and Ma Yun once said that "logistics is the biggest problem that restricts the development of e-commerce". So Ali's actions in this field are also very frequent.
Baishi logistics
In 2007, Ali and Foxconn invested about150,000 USD in Best Logistics.
Status: One of the largest logistics companies in China.
singapore post
20 13 acquired 0.35% shares of Singapore post/kloc-0 for $249 million.
Status: The two sides signed a memorandum of strategic cooperation, with a resume of "International e-commerce logistics platform."
Tong Yuan Express
20 15.9 Ma Yun's two companies have invested in YTO Express.
Status: One of the largest logistics companies in China.
In recent days, VR and AR, which are in full swing, can't escape the palm of Ma Yun's hand.
Cai Chongxin, Vice Chairman of Alibaba
Tsai) has joined the board of directors of Magic Leap. At present, the board of directors of the company also includes Abbowitz and Sundar pichai, CEO of Google.
Pichai) and richard taylor, co-founder of Weta Workshop (The Lord of the Rings Film Special Effects Studio).
Alibaba said that the company will invest in some forward-looking and innovative companies so that they can provide support and learn from experience. In addition, Alibaba is not willing to comment too much.
Aberwitz said that if Magic Leap enters the China market, Alibaba will be the priority strategic partner. Abbowitz also said, "Magic Leap is building a brand-new computing platform, and Alibaba is the largest Internet company in some fields in China. I think in the long run, the two companies can complement each other.
For Alibaba, its new business will focus on "double H" in the next decade, namely health and happiness. The powerful entertainment attribute of VR/AR means that it belongs to a happy industry. A report by Goldman Sachs this year shows that VR will surpass TV sets in the next decade-but its development speed will be slower than everyone expected.
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