Zhonghui Design (professional packaging design company) Answer:

Packaging design is a kind of comprehensive visual design, which mainly includes the following aspects:

Packaging type: first of all, it is necessary to determine the type of packaging required for the product to be designed, such as the box, bag, can, and so on. Different packaging types need to focus on different points.

Proportions and sizes: based on standard packaging specifications, adapted to the appropriate size and proportion, not only to ensure that the packaging in the function of the perfect fit, but also to ensure that sets ah small store easy to recognize.

Material selection: for different product nature and use of the scene, should also use specific materials for packaging design, such as cardboard, glass, plastic, wood, etc.; but also consider environmental factors.

Printing technology: the printing process and material matching is also very critical, determining the quality and appearance of the packaging effect. Packaging designers need to be familiar with the printing technology and according to the different materials and colors to make the appropriate treatment.

Logo and text: A successful package design can not do without a prominent logo and font, these symbols and information can quickly help consumers identify the product, distinguish the brand and generate the desire to repurchase.

Color design: The use of color can help present the characteristics of the product and attract consumers. At the same time, the use of color to ensure compatibility with the color, and to strengthen the brand and emotional connotation.

Package structure: the structure of the package is a part of the package design that can not be ignored. Although the design of packaging structure does not directly determine the degree of aesthetic appearance, but plays a carrying role, so you need to pay attention to the practicality and fashion with.

In short, packaging designers need to understand the product they are designing, so that they can better consider the above aspects and make a design that is both aesthetically pleasing and meets the functional requirements.

The above content is answered by the professional packaging design company - Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), and I hope it will help you.