Soft text is a "text advertisement" written by the marketing planning of an enterprise or the copywriting of an advertising company, as opposed to hard advertising. Compared with hard advertisements, the reason why soft articles are called soft articles lies in the word "soft", which is like hiding a needle in cotton, hiding it without revealing it, and defeating the enemy invisibly. When you find that this is a soft article, you have fallen into the trap of carefully designed "soft article advertisement". What it pursues is a kind of communication effect between spring breeze and rain, which moistens things silently. If hard advertising is my Shaolin kungfu; Then, Ruanwen is a Wudang boxing, the needle is hidden in cotton, and it is soft. The combination of soft and hard, both internal and external, is the most powerful marketing means.

Edit the definition of this paragraph.

1, basic definition

Soft writing is a kind of literal expression that does not stick to form; Is a series of literal operation methods to promote. At the same time, it is also synonymous with words, articles and other products under this expression.

2. Define the type

1. In a narrow sense, it refers to the plain text advertisements published by enterprises in newspapers, magazines and other propaganda carriers. This definition is an early definition, which is the so-called paid text advertisement.

2. Broadly speaking, it refers to some publicity and explanatory articles published by enterprises in newspapers, magazines, DM, internet, mobile phone short messages and other propaganda carriers, which can enhance the brand image and popularity of enterprises or promote the sales of enterprises, including specific news reports, in-depth articles, paid essay advertisements, case studies, etc. In most newspapers and magazines, there will be a place to put advertisements and send a long soft article. Some TV programs will be publicized through interviews, sit-down talks, etc. This is also a soft article.

Soft copy what

Copywriting includes soft text. Soft writing is a way of writing copywriting. It is a short style used to express a certain scheme or creativity, and it is mostly used for propaganda. Copywriting, as a propaganda concept, was originally used only in the advertising industry, and later extended to various industries. (TV programs, audio-visual products, books, etc. For example, the propaganda copy of Tokyo Love Story is "In Tokyo, everyone is the protagonist of the love story"