Chen Ou is the founder and CEO of Jumeiyoupin, and there is an inspirational story behind her success that we don't know. Let's take a look at the inspirational positive energy story that I sorted out and recommended the success of entrepreneur Chen Ou for everyone. Welcome to collect it.

inspirational story behind Chen Ou's success

In the eyes of outsiders, he is a lucky dog. Jumeiyoupin, which started business only four years ago, has been successfully listed on the NYSE, and he became a billionaire overnight at a young age. However, he summed up his road to entrepreneurship in this way: to succeed, you must first overcome the hurdle of failure. His name is Chen Ou, right? I speak for myself? Jumeiyou CEO.

When he was studying at Nanyang Technological University, he tasted failure for the first time. In his senior year, he founded an online game platform with only a laptop, which quickly swept the world and attracted a large number of gamers in a short time. When the game platform developed well, Chen Ou was going to Stanford to study for an MBA. He found a professional manager to take care of the company, and he also voluntarily gave 41% of his 91% share to the other party without taking a penny. With the introduction of other angel investors by professional managers, the proportion of equity controlled by the other party has exceeded 51%, while Chen Ou has only 31% left, and he found that the company has changed its name. Without knowing it, he lost control of the company and lost the right to speak. After two or three years of giving away the business for nothing, even the name was changed, which was a bit big.

Failure is painful, but giving up is even more painful. Obviously, Chen Ou doesn't want to be such a painful person.

for the second time, Chen Ou chose the game industry and set up a company. The entrepreneurial project is to build advertisements in social games. At that time, this thing was very popular in the United States, but he soon found that the foreign model they moved to didn't work in China. At the beginning, the high-spirited young people were splashed with a bucket of ice water by reality, leaving behind helplessness and anxiety. After months of tossing, Chen Ou found that the basic elements of starting a business were almost nothing, such as direction, resources and team, and the direction of transformation was not clear, so he tasted failure again.

Failure is not terrible. The key is to know the reasons for failure and find business opportunities from it.

in March, 2111, Chen Ou and Dai Yusen jointly established Jumeiyoupin, and entered the cosmetics e-commerce industry by group purchase mode. Business was a mess, but it happened soon? 311? Waterloo. So-called? 311? It was the third anniversary of Jumei. At the moment when the team celebrated, in the early morning of March 1, 2113, the website showed signs of collapse. At 2 am, Jumei website was still in a state of collapse. At 6 o'clock in the morning, a flood of users rushed to Jumei, and a new round of paralysis was staged again. In desperation, technicians began to kick users out. Then, bad news came one after another. What really crushed Chen Ou and Jumei was not the collapse of the server, but a serious explosion. The goods piled up in the mountains could not be sent out, and the customer service phone was blown up. Hundreds of thousands of users could not receive the goods for more than ten days, and they could not contact Jumei. Chen Ou was reviled by netizens, and even Weibo didn't dare to send it. The company is facing a serious crisis of trust, and its brand has been greatly hurt. It is a great setback to fall directly from the cloud to the bottom.

Failure is inevitable. Failure is a setback, a pain, and more likely a disaster. Everyone doesn't want to fail, and they are afraid of failure, but there will be moments of failure. Therefore, failure requires learning, adaptation, and more effort.

He is glad that he is not overwhelmed by failure every time. He can hold his head high from failure every time, learn from it, try hard not to lose, and turn failure into success.

The experience of college entrepreneurship failure made him understand that a company does not have a healthy equity organization structure, and it is difficult to guarantee that there will be no problems in the future just by relying on simple trust in people, so he chose to start over.

when he started his second business, he realized that it was impossible to simply copy foreign models, so he actively transformed and began to investigate the domestic cosmetics market.

jumei? 311? Encountered Waterloo, let him realize that the website crash means that there are problems in the system architecture and code quality of the technology. As for the explosion, the billing ability is far behind expectations. So, he calmed down, faced up to the process of encouraging the development of the company and began to pay attention to the development of the whole team.

Chen Ou is such a person. He knows how to lose, how to lose, and how to win from losing.

At present, Jumeiyou has become the largest cosmetics limited-time discount website in China, and successfully listed on the NYSE on May 6th, and Chen Ou has become a billionaire envied by everyone. In the advertisement of Jumeiyoupin, Chen Ou spoke for himself, and his inspirational words inspired more young people who are starting businesses. He said:? Maybe you will fail, but life is too short to regret. Even if you are black and blue, you should live beautifully. If you want to succeed, you must first overcome the hurdle of failure. Inspirational Story Behind Chen Ou's Success Part II < P > At the beginning of p>2111, when the board of directors asked Chen Ou to speak for Jumeiyoupin, which he founded, he was very hesitant. In 2111, I did some interviews, but I didn't formally say that I had to throw caution to the wind. Later, the board of directors discussed, especially Mr. Xu Xiaoping wanted me to stand up, but other investors said that I didn't want to stand up and hoped that I would spend more energy on my business. But xu teacher said that I had to give full play to my advantages, and then I stood up. ? Chen Ou said that his angel investor, Xu Xiaoping, also gave him an example of Zhang Chaoyang, the first-generation Internet entrepreneur, who successfully promoted Sohu's popularity at a very low price by branding himself. I'm not too embarrassed to do CEO marketing around myself. Others will say I show off in an ostentatious manner. I have a good face. ? Chen Ou said that he is a low-key person in essence, and he doesn't particularly like to show off. Besides, there's a saying in China that a gun hits the first bird. But then I thought, I'm the CEO. Who will go to hell if I don't go to hell?

At that time, Chen Ou and Han Geng appeared in the subway, and the double endorsement mode has been enthusiastically sought after. He appeared in person and filmed it for the company? Speak for yourself? The advertisement caused a strong * * * after 81, and it set off on the Internet? Get together? Imitation craze. Chen Ou continued to appear on Hunan Satellite TV? Happy girl? , Tianjin Satellite TV? It must be you? He also participated in famous entertainment programs with Zhang Chaoyang and other star entrepreneurs? Go up every day? In the program, who is Zhang Chaoyang? Cute hipster? , Chen Ou is? Post-81s upstart entrepreneurs? .

at first, Chen Ou felt good. Very High, I suddenly became a celebrity, and it was not a good thing to find out later. I felt very upset. Moreover, cosmetics itself is a very sensitive category, and others will question whether the products you sell are genuine or fake, which may have an impact on your personal reputation; Moreover, it has great personal constraints on the CEO, and people will pay attention to everything they do, and they will scold you a few words on Weibo if they have nothing to do. ?

under the harsh rules of high e-commerce promotion costs, entrepreneurs have turned into celebrity spokespersons, saving a lot of advertising fees for Jumeiyou products. ? It really saves a lot of money, and it is estimated that it saves 1 billion advertising fees. ? Chen Ou said that the proportion of marketing expenses of Jumeiyou products is very low in the industry. After several times of advertising marketing, the sales volume of Jumeiyou products has almost increased by ten or twenty times. Chen Ou even boasted,? This is the best e-commerce advertisement in the e-commerce circle after Han Han's Vanke advertisement. ? Paying attention to reporting these things by the media is equivalent to helping us do a lot of marketing and communication, which is valuable. And consumers are more willing to remember and spread a flesh-and-blood entrepreneur than a company. ? Chen Ou said that compared with peers who spend 31% ~ 41% of their income on promotion every year, Jumeiyoupin spends much less in this respect. Most of my users visit directly, not buy them, so the composition of Jumei's user traffic is very healthy and benign. ? In 2111, the turnover of Jumeiyou products reached nearly 1 billion, an increase of nearly 15 times compared with 2111.

Chen Ou concluded that Jumei basically relies on word-of-mouth marketing and CEO marketing to get where it is today. Prior to this, Taobao Cosmetics Store and cosmetics B2C such as Tiantian.com and Fifth Avenue have been rooted in the market. ? Rather than saying that we took the lead, it is better to say that Jumei quickly cut in with the mode of group buying, taking advantage of the stage, and everything behind it was done by its own implementation and marketing? .

after more than a year, Chen Ou has finished? Early happiness, then depression, and then indifference? Psychological clearance. ? What you enjoy is the sense of accomplishment brought by the enterprise, so you must bear the pressure of others more than 111 times, which is your choice. ?

He even analyzed the experience of building his own personal brand for reporters. ? From the perspective of marketing effect, it is definitely better to go to entertainment programs, such as Everyday Up, because the users of Jumeiyou products are very consistent with the audience of Hunan Satellite TV. However, if the CEO's personal brand is built, financial and public programs are more suitable. ? Chen Ou said that CCTV's financial programs can help him build a brand, while Hunan Satellite TV has brought sales to the company. For the company, you still have to sacrifice yourself, and entertainment programs are still going. If the company reaches a certain stage, as CEO, I can fade out of the stage and retreat behind the scenes, and leave it to the spokesperson. ? Chen Ou said that he now works overtime until late every day and goes home after work, and there is nothing to catch. Reasons for Chen Ou's success

Reasons for Chen Ou's success (1) Mass media is an important factor for Chen Ou's rapid rise. The 21th century is an era of mass media. Whoever can master the discourse power of mass media will succeed. Chen Ou closely linked his exposure with Jumeiyou products, and made himself and Jumeiyou products get the maximum exposure by participating in various popular TV programs. Jumeiyou products were quickly known to the public through the communication characteristics of mass media. In career planning, how to choose one's own industry, besides having one's own intelligence, is good at integrating resources, making proper use of favorable resources and packaging one's own image, which is the most effective public relations means and an important condition for successful struggle in the workplace.

The reason for Chen Ou's success (2) is to speak for himself. Endorsement for oneself is one of the reasons why Chen Ou-ti quickly became popular. In fact, Chen Ou's positioning of Jumeiyoupin's customer base is very clear, and his advertising design closely revolves around the characteristics of this group. Dwelling in a humble abode, getting married naked, and going on a trip? They are all the things that can cause the most buzz after the 81 s and 91 s. Although this form of advertising does not directly promote Jumeiyou products, it makes young people with consumer beauty products in China remember Jumeiyou products, which is another success of Chen Ou. Do not take the popular route and stand out in the saturated advertising market. People in the workplace who are also struggling in the workplace are also taking the line of "popular words" just like the advertising market. This way, not only can they not be buried, but only by properly showing their own characteristics can others remember themselves faster and fight for their own career development.

Chen Ou's unique market vision and optimal allocation of resources are the greatest witness to the successful establishment of Jumeiyoupin, making it a model for young entrepreneurs. In the words of Chen Ou:? Even if you are black and blue, you should live beautifully and speak for yourself. ? Self-confidence is the best accelerator of success.

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