On July 2nd, Beijing Municipal Bureau of Commerce issued "Measures for Further Prospering Night Economy and Promoting Consumption Growth in Beijing", proposing 13 measures such as creating Midnight Food Store and special dining streets in Guijie, Heshenghui, Shibao and other "night capital" business districts and living circles. In May last year, the Beijing Municipal Bureau of Commerce issued the "Report Raiders for Supporting Midnight Food Store's Special Catering Projects", proposing that special catering blocks, special business districts and special restaurants that remain open from 22: 11 every day to 2: 11 the next day can apply for financial support. Now, 13 measures have been launched, which has made a comprehensive deployment of Beijing's prosperous night economy.

one of the main purposes and significance of prospering the night economy is to fully satisfy people's yearning for a better life. On the one hand, for the vast majority of people, they can only have dinner, go shopping, watch movies and enter the park after work on non-weekends; On the other hand, leisure and entertainment at night are very different from the feeling during the day. Of course, the prosperity of night economy will have a positive pulling and promoting effect on the development of regional economy.

As a citizen of Beijing, I personally realize that Beijing's economy is still underdeveloped at night, and all parks, shops, restaurants, etc. are basically closed at midnight. A few days ago, the author didn't eat until nearly 11 o'clock in the evening for some reason, so he was ready to go out for dinner. After getting on the Fuchengmen subway, he found that the nearest stores in Hualian Shopping Mall, such as Yoshinoya and Zhengyiwei, all closed with the shopping mall, and Dicos fast food restaurant stopped selling. Only McDonald's was still open, and an aunt was as busy as a bee collecting money and taking meals. Not long ago, the author took the subway line 15 to the city at 11 o'clock in the evening, and the bus stopped at Maquanying. After many passengers got on, they found that the only bus had stopped. Some passengers don't want to spend money to take a taxi, so they have to look for and wait for the night bus for a long time.

for merchants and other service organizations, the reason for developing and prospering the night economy is the same as other business activities, mainly because supply and demand should be basically matched and docked, so as to be truly marketable and prosperous. The current night economy is not ideal, mainly because the supply and demand are not matched, because there are many inconveniences, which restrict people's night consumption and activities to a considerable extent. However, due to the lack of passenger flow, there is no scale effect, so that the supply of Fang Ning can be ignored and it is unwilling to increase more investment. In this way, a non-benign cycle has been formed, which can not be fundamentally solved by government subsidies alone.

In the process of planning and developing night economy, we should do more research to understand the different needs of different groups of consumers. For example, as a boating enthusiast, I like boating at night very much. I used to go boating in Shichahai, but later I lost my boating in Shichahai, and Beihai Park has boating but no night show. Boat rowing at night is a minority demand, which is generally difficult to meet. If Beihai Park extends its opening hours, the closing time of the boat can be appropriately delayed under the condition of ensuring safety and improving related facilities, and this wish of the author can be realized. Relevant parties should seriously investigate the needs of different groups for night consumption, including some personalized and niche needs, understand the problems and difficulties faced by developing night economy, improve the level of refined management, and make relevant planning, layout and measures truly targeted and effective.

To prosper the night economy, it is necessary to make a good combination of boxing, and the supply of services such as commerce, catering, culture, entertainment and transportation should complement each other to form an industry chain and scale effect. For example, where there are cinemas and karaoke bars, there should be catering services nearby. Limited government subsidies should be invested and used to develop short-board and bottleneck projects of night economy, such as subways and buses. If the operation time is extended, the optimal carrying capacity may not be reached, but if it is not extended, the needs of customers participating in night consumption will be difficult to meet. Therefore, it is necessary to give some subsidies to short-board and bottleneck projects at the beginning, and then gradually reduce subsidies when night consumption and demand form scale effects and benefits.

Night consumption is a potential and untapped market. As long as we do a good job of research on supply and demand and give targeted policy support, there is great hope for the prosperity of night economy.

(article source: Beijing Youth Daily) solemnly declares that the purpose of publishing this information is to spread more information, which has nothing to do with the position of this website.