for restaurants, the importance of address is beyond doubt. Generally speaking, if the restaurant is in a good location, even if the operator has average ability, it is relatively easy to succeed; If the location is not good, even if the operator has the ability, it is often difficult to make up for this defect. The site selection skills of restaurants are summarized as follows.

1. Convenient transportation. Set up a shop near the main station, or on the street within 21 minutes' walk of customers. Choosing which side is more conducive to business needs to observe the pedestrian flow on both sides of the road, and the side with more pedestrians is better.

2. Get close to places where people gather. Such as theaters, cinemas, parks and other entertainment places, or near large factories and institutions, on the one hand, it can attract pedestrians, on the other hand, it is easy for customers to remember the location of the store.

3. Choose a place where the population increases rapidly. The development of enterprises, residential areas and municipalities will bring more customers to shops and make them have more development potential.

4. Choose the side with fewer crosswalks or obstacles. Many times, in order to cross the road, pedestrians concentrate on avoiding vehicles or other pedestrians, while ignoring the shops on the side.

5. Select lots that spontaneously form a certain market. In the long-term operation, a market in a street will spontaneously form a "centralized market" for selling certain kinds of goods. Facts have proved that for those shops that operate durable goods, if they can concentrate on a certain location or block, they will attract customers more. Because when people think of buying something, they will naturally think of this place.

6. choose the address according to the business content. Different types of goods sold in stores have different requirements for store locations. Some stores are required to be opened in places with a large flow of people, such as clothing stores and small supermarkets, but not all stores are suitable to be opened in crowded places, such as health care products stores and service centers for the elderly, which are suitable to be opened in remote and quiet places.

7. Be aware of "being rich". That is, open the store near a famous chain store or brand store, or even next to it. It is adjacent to supermarkets, shopping malls, restaurants, 24-hour pharmacies, coffee shops, tea houses, bars, schools, banks, post offices, laundries, printing shops, community service centers, community cultural and sports activity centers and other brand stores and public places with strong customer attraction. For example, if you want to deal in food, then you should open your shop around McDonald's and KFC. Because these famous foreign fast foods have done a lot of detailed market research before choosing the store site, opening a store next to them can not only save time and energy in inspecting the venue, but also "pick up" some customers with their brand effect.

8. Located in the downtown street. East-west street is best to sit facing south; It's best to sit in the north-south street facing west and east, as far as possible at the northwest corner of the intersection. In addition, the fork road is a good place; It is not advisable to open a shop on a slope; The height between the pavement and the shop floor should not be too wide.

9. Choose a storefront with advertising space. Some storefronts have no independent facade, so they naturally lose their independent advertising space in front of the store, which makes you lose the space to "play" marketing wisdom in front of the store.

11. Select the location from cold to hot. It is better to choose a street or urban area that will change from cold to hot in the near future and is not optimistic at present than to choose a shop location that is now favored by merchants.