Meihe Manor is an ecological park based on agriculture, located in Suzhou, Jiangsu. Covering an area of 1,211 mu, the park has many landscape areas such as lakes, scenic spots, flowers and plants, fruits and vegetables, leisure areas, etc. It is one of the well-known local tourist attractions. The following is a case study of Meihe Manor:

1. Advantage analysis:

1. Excellent geographical location: Meihe Manor is located in Taicang City, Suzhou, with convenient transportation, only 51 kilometers away from Shanghai, and is a popular tourist destination around Shanghai.

2. Rich resources: Meihe Manor covers a large area and has various natural landscapes and plant resources, including lakes, peaks, flowers, fruit trees and so on, attracting a large number of tourists to watch.

3. Eco-environmental protection: Meihe Manor is characterized by eco-planting and pays attention to eco-environmental protection and sustainable development, attracting more and more environmental protection and eco-tourism enthusiasts.

4. Cultural atmosphere: Meihe Manor also pays attention to the integration of cultural and artistic elements, and holds various cultural activities and art exhibitions from time to time to create a strong cultural atmosphere.

Second, problem analysis:

1. Low brand awareness: Although Meihe Manor has a certain reputation in the local area, its brand awareness is not high enough nationwide. It is necessary to strengthen brand promotion and increase market share.

2. Insufficient marketing promotion: Although Meihe Manor has some publicity on social media such as WeChat and Weibo, the overall marketing promotion is not enough, and the development and operation of various marketing channels need to be strengthened.

3. Tourist satisfaction needs to be improved: Although Meihe Manor has various landscapes and resources, tourist satisfaction needs to be improved. It is necessary to improve related facilities and services to improve the feeling and satisfaction of tourists.

4. Increase tourist viscosity: Although Meihe Manor attracts a certain number of tourists, the tourist viscosity is not high enough. It is necessary to increase the participation of tourists and develop more interesting activities and programs to attract tourists to stay longer.

Third, suggestions:

1. Expand market promotion: Expand market promotion in various ways, such as advertising in mainstream media, strengthening search engine optimization (SEO) and search engine marketing (SEM), and strengthening social media promotion and creative media marketing.

2. improve facilities and services: in response to the feedback from tourists, optimize and upgrade the services such as catering, accommodation and transportation in the park to improve the satisfaction of tourists.

3. Strengthen the development of activities and programs: According to different tourists' needs, develop special activities and programs, such as agricultural experience, cultural exhibitions, ecological tours, etc., to attract tourists to stay longer.

4. Pay attention to brand building: actively invest in brand building, build a differentiated and competitive brand image, and increase brand awareness and market share.

To sum up, Meihe Manor, as an eco-agricultural park, has certain advantages, but it faces many challenges such as brand awareness, marketing promotion, tourist satisfaction and tourist viscosity. By expanding market promotion, improving facilities and services, strengthening activities and program development and focusing on brand building, Meihe Manor can further enhance its competitiveness and attract more tourists and investors to visit and invest.