Since the government put forward eight regulations to limit consumption in February 20 12, the high-end catering industry that once relied on government consumption has entered a "cold winter", and the business of enterprises positioned in the high-end catering industry has fallen sharply. Hunan and Hubei, which are regarded as the first listed stock in the catering industry by the industry, are no exception. The huge loss of 20 13 has put great pressure on this once darling of the catering industry. If 2065438+,
Forward-looking Industry Research Institute's Report on the Development Prospect and Investment Forecast of China Catering Industry in 2014/20/8 shows that the national catering revenue in 20 13 was 2,539.2 billion yuan, up only 9% year-on-year, the lowest growth rate in 2 1 year, and the monthly closure rate of catering enterprises in China was as high as/. High-end catering has suffered serious setbacks, and the income of catering enterprises above designated size has experienced negative growth for the first time in recent years.
Second, how to "save yourself" in high-end catering
According to the analysis of the catering industry report of Prospective Industry Research Institute, although the high-end catering market, which is dominated by government consumption and official consumption, has shrunk, there is still room for development of high-end catering, which is dominated by family consumption, not to mention the catering industry with great potential such as South Beauty, Xiaonanguo, Quanjude and Jingya. Most high-end catering enterprises still choose to stick to the catering field, make qualitative changes in marketing methods and online and offline O2O integration, or expand through private placement financing, or go to the homes of ordinary people around parity.
Like Hunan and Hubei, we hope to realize the transformation through the so-called staged hot industries or hot areas, but only through conceptual hype can we raise the stock price in a short time. It is too difficult to really open up a sky and popularize it.
In fact, Hunan and Hubei can learn from Xiaonanguo to make new profit points, expand the "secondary cards" other than Hunan and Hubei, or try to extend the upstream and downstream of the industrial chain; You can also learn from Quanjude to provide homemade special refreshments for the public outside the main meal; Or explore the second and third tier markets. However, just as the person in charge of Hunan and Hubei mentioned the "time" problem, it takes time for new business to grow and restaurants to turn into profits, but the capital market is ruthless, and investors will not give time. Hunan and Hubei must hand over a beautiful "report card" as soon as possible, which is why Hunan and Hubei have made many "transformations" that are very blind to outsiders.