Services:
Whether you buy it from a shopping mall, a roadside electrical appliance store or online, the service users buy is the same. Store orders, factory delivery, factory installation, factory after-sales.
Except for the place where the order is placed, the rest are the responsibility of the manufacturer. So we don't need to worry about the safety or time of logistics. They are all delivered by manufacturers and delivered from local warehouses.
Don't worry about who will pretend and who will sell. No matter where you buy, users need to call the manufacturer's after-sales phone number, and they will make unified deployment. Whether the after-sales service is good or not is only related to the brand, and has nothing to do with where you bought it.
Model:
At this point, online shopping has a slight advantage: the models of offline stores are relatively fixed, generally the latest models of the year. Because there is no storefront fee online, more goods can be displayed: not only the latest models, but also old products that have not been sold in previous years. Of course, there are other models that are dedicated to the network and can only be bought online.
Price:
Everyone is most concerned about the price: these household appliances will be protected and businesses are not allowed to set prices privately. So the prices of those models bought online and offline are basically the same? Maybe when a store engages in activities, the price will be slightly lower, but not much lower (the store engaged in activities may be online or offline).
In previous years, the price of old models was definitely low, and these products can only be bought online. The number of display cabinets in big shopping malls is limited, so we won't waste space to put these unprofitable things.
There is also a network-specific fund, which appears to compete with the old products on the network.
Users do not have to worry about the quality of these special funds. Its price is similar to that of the old product, but its configuration is similar? In fact, it is to reassemble the old accessories and redesign the shell. It's an old model in essence, but the style is a little novel.
But different brands and individuals are different.
Take Hisense as an example. At present, the physical store payment and e-commerce payment of Hisense color TV are no longer connected. Physical stores can't buy online payment, and online payment can't be bought. It can be said that online and offline are products of different production lines. The star models of Hisense color TV are offline, and the online models are low-end and cheap.
There are several reasons:
First, the material quality control of online products is incomparable to offline products. The purpose is to control costs, explore prices and grab the online share of Internet brands.
Second, meet the needs of different groups of people. Online and offline are basically two different customer groups. Don't laugh at those who buy cheap e-commerce. Others are not as stupid as you think.
Third, prevent you from comparing prices. Many people like to buy models online in physical stores, and now Hisense doesn't work here. There are smarter manufacturers, don't you like price comparison? Then I will put an offline payment in the flagship store and set a high price for your comparison. Physical stores are hundreds of thousands cheaper than online activities. See if your heart stops moving. For example, C6, the star model of TCL, did just that. Putting it online is for your comparison, and it is not intended to be sold online at all.
Color TV is not only a memory and CPU, but also worthless. The most important thing is the quality of screen, the quality of sound, the quality control and design of materials. If you just watch TV, you can buy a 65-inch one for more than 2,000 yuan online, and it's a bit of a pursuit to go to the mall.
Finally, I want to add a point about price comparison. Now some black-hearted businessmen sell some inexplicable things, such as junk brand water purifiers, which cost hundreds of dollars, and then let you compare them online and open stores online to sell thousands. In fact, this thing is worthless, and it is people who like to take advantage.