Cafe decoration design-determining style
In the decoration of the coffee shop, we should consider three styles: leisure style, popular fashion style and humanistic style. The consumption of coffee in China is increasing year by year, and the consumer market is expanding. Exquisite cafes are becoming more and more popular for leisure and entertainment. For consumers with improved living standards, the atmosphere and artistic conception of coffee shops are increasingly becoming an important factor for consumers to choose coffee shops, and the decoration style of coffee shops greatly affects the creation of atmosphere and artistic conception.
1, casual style
As the name implies, the decoration of leisure coffee shops is mainly reflected in
leisure
In fact, this style of coffee shop decoration should pay attention to subvert the traditional inherent mode, and it is best to set a theme after decoration to provide customers with a relaxed and comfortable leisure environment. At the same time, the decoration of leisure coffee shop should pay attention to the harmonious collocation with the theme in color, for example, bright colors can reflect the fashionable and young atmosphere and create a pleasant atmosphere; There should be a breakthrough in architectural style. Breaking the conventional lines can increase the uniqueness and uniqueness of coffee shops, attract customers' attention more easily, and let customers enjoy other unique perspectives while tasting coffee; Under normal circumstances, the storefront of leisure coffee shop does not need to be too big, and the interior design should highlight exquisite and unique characteristics.
2. Popular fashion style
Because of its popularity and popularity, this kind of coffee shop has a broad development space in second-and third-tier cities. Compared with coffee shops in first-tier cities, coffee shops in second-and third-tier cities have a wider positioning, and the main consumer groups are popular fashionistas; The interior decoration of coffee shop is easy-going and friendly, and the decoration style of coffee shop is more popular; Indoor colors are soft or jumping. This kind of coffee shop is suitable for friends or family gatherings. Consumers can not only enjoy fragrant coffee, but also taste delicious set meals. Most of the decorations in popular coffee shops are landscape paintings, portraits, potted plants and other natural features.
3. Humanistic style
At present, there are few chain brands of humanistic coffee shops, which are generally operated by their own brands. Humanistic coffee shops pay more attention to cultural connotation and cultivation, so such coffee shops have high requirements for operators and consumers. Operators who can run this kind of coffee shop should not only have the most basic financial strength, but also have a deep understanding and grasp of humanities and art, fully understand the characteristics of humanities coffee shops and have a rich background in coffee-related knowledge. On the other hand, the target consumer groups of humanistic coffee shops are relatively high-end, so the decoration design style should not be too conventional, but should reflect the texture; In order to create a simple and elegant atmosphere, wooden materials are an essential element; Interior design is mainly based on comfortable and harmonious lighting and warm colors; In this coffee shop, you can enjoy a calm mind and a simple feeling of nostalgia. Here, you can listen to music, read books and watch movies. In short, this kind of coffee shop fully embodies.
mankind
Features.
Decoration design of coffee shop-design points
1. coffee shop image design principle: a good coffee shop decoration design scheme needs a good storefront design, which not only beautifies the coffee shop, but more importantly leaves a good impression on consumers, thus attracting customers and expanding sales. The premise of store design is to master the trend of the times. In the shop appearance, shop head, shop, use color, modeling, sound and other skills to express.
2. Create the atmosphere of the cafe: When consumers drink coffee, they will not only respond to the physical and substantial attraction of coffee, but also respond to the whole environment, such as services, advertisements, impressions, packaging, fun and other incidental factors. One of the most important factors is the leisure environment. If the scope is further narrowed, it refers to the atmosphere in the cafe, which can have an impact on consumers' decision to drink coffee. Therefore, how to skillfully use space aesthetics to design an ideal coffee drinking environment for coffee shop operators, which can be used for the performance of commercial space, so as to have an emotional effect on improving the drinking rate of customers, is the significance of shaping the coffee shop atmosphere.
3. Cafe lighting effect: neon lights in general stores are the best representative of lighting effect. Of course, the lights in cafes are not limited to neon lights. The first purpose of the lamp is to guide customers to enter and taste coffee in the right light. Therefore, the total brightness of the lights should be lower than the surrounding area to show the characteristics of the cafe and make the cafe form an elegant leisure environment. Only in this way can customers follow the light into the warm cafe. If the light is too dim, it will make the cafe feel dull, which is not conducive to customers to taste coffee. Secondly, use light to attract customers' attention to coffee. Therefore, in a dark bar, coffee may have an ancient and mysterious attraction.
4. Coffee display: Although the composition and configuration of the whole coffee shop have been systematically classified and matched, if the display skills are not used during the performance, it will only be a commodity.
lie
Just put it at the bar, it doesn't reflect the vitality of coffee. Also failed to shape the characteristics of coffee, the result is still useless. However, the function of coffee display is to show the characteristics of coffee by using various display technologies and using utensils and decorations. One is the effect of promoting sales, and the other is the atmosphere of the whole cafe, so we must grasp the appeal effect of advertising.
5. Material decoration of coffee shop: In the decoration design of coffee shop, the most commonly used natural materials are those with spirituality, such as glass, paint, blue bricks and concrete. , the pursuit of surface texture and texture changes.
Generally speaking, the decoration design of coffee shops should take the benign factors such as natural kindness, elegance and chic as the starting point, not the more expensive the better, but the more suitable the better. In the decoration design of coffee shop, don't follow the book. Other people's decoration design is not suitable for your position to a great extent.